Take A Hike |
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Lagunitas Brewing Co. last week released its SuperCritical Ale, a hoppy beer that is brewed with terpenes, aromatic compounds of essential oils that are extracted from cannabis and hops. The brew, however contains no THC, the chemical that triggers psychoactive effects. The collaboration is the latest example of businesses outside the cannabis sector exploring ways to take advantage of interest in marijuana, which is legal for recreational use in CA. California’s annual cannabis crop is worth $7 billion, making it the state’s most valuable agricultural crop. Many companies are exploring opportunities for the wine industry to partner with cannabis producers. Already one brand — Legion of Bloom — has introduced a sparkling wine infused with terpenes from a cannabis strain. That product also did not contain THC.Lagunitas may have been a natural partner; it has had a stoner-friendly vibe since its founding in 1993. Its Undercover Investigation Shut-Down Ale commemorates a 2005 St. Patrick’s Day raid by state ABC agents to arrest employees smoking pot at the plant.. |
Long Trail Brewing Co. has sued Burton Corporation on claiming Burton is using the beer company's slogan on its apparel. Long Trail, based in Bridgewater Corners, Vermont, said it has a federal trademark for "Take a Hike" for apparel, beer and a variety of other goods, such as bumper stickers and keychains. It said in the lawsuit that Burton was using the slogan without Long Trail's consent and sought Burton's profits from that apparel or some other amount deemed by the court and damages. Vermont's 272-mile hiking trail was the inspiration for the name of the beer company, which has a silhouette of a backpack carrying hiker as a logo and has been using the "Take a Hike" slogan since the early '90s." As a result of Long Trail's efforts and the favorable reputation garnered by Long Trail's products, the trademark 'Take a Hike' has attained substantial goodwill in the marketplace and has become a valuable trade symbol of Long Trail itself, as well as its products and services," the company said in its lawsuit. Eventually, on advice of their attorneys Burton agreed to discontinue their use of 'Take a Hike' on its apparel," |
Big Deal- Nationally, the beer industry contributed over $350 billion, or nearly 1.9 percent of the U.S. gross domestic product, to the economy in the last 12 months. Brewers and beer importers directly employed 64,745 Americans, with about 58 % of brewing jobs linked to large and mid-sized companies. Imports Win - While the breweries that the Brewers Association considers “craft” saw sales increase 6.2% last year, import sales rose 6.8% during that span. Seaweed Ale - Kelp was dubbed "the new kale" a few years back for its oceanic flavors and purported health benefits. The seaweed is the star ingredient in "Selkie," a beer made by Portsmouth Brewery on New Hampshire's seacoast Craft China - The Chinese market, which is the world’s largest, is dominated by mass-produced lager. But craft breweries are sprouting up around the country— currently there are 168, up nearly threefold from 2015. Expensive/Cheap - For the first time, Surrey has overtaken the London as the most expensive area to buy a drink in Britain, with the average pint costing £4.40. Herefordshire and Yorkshire have the cheapest pints at £3.31. |
The Pabst of Craft What if you like the taste of mass-produced macro lagers like PBR and Coors, but you don't want to buy those beers for some reason? If you find yourself caught up in this conundrum, Dive Bar Brewing wants to be the people behind your new go-to brew. The Denver brand that its Nice Dart American Lager to fit that need. "We want to be the PBR of the craft-beer industry," Tom Flanagan, who handles Dive Beers marketing and is one of its founders "We don't want people to focus on the beer they're drinking… We want them to focus on the people they're hanging out with while they are drinking the beer." Meanwhile, Jeff Martin, who handles the design, said things even more bluntly: "We want to win over the person who says, 'F--k craft beer.'" ----------- Beer Festival Canceled Kuala Lumpur, Malaysia - officials have withheld a permit for the annual Better Beer Festival, scheduled to be held in October. The decision was due to "political sensitivity" in the mostly Muslim country, organizers say. The authorities warned that "action will be taken" in case the organizers attempt to defy the ban. However, the Monday statement did not provide reasons for scrapping the festival, which has been held in Kuala Lumpur since 2012.The "Better Beer Festival" was expected to draw some 6,000 visitors compared to around 200 guests at the 2012 event, according to Singapore- based Strait Times. Earlier this month, right-wing politicians said that such events might lead to criminal acts, rape, and sexual promiscuity. The festival would turn Kuala Lumpur into the "largest vice center in Asia," said Riduan Mohd Nor, one of the leaders of the conservative Pan-Malaysian Islamic faction Send contributions for On Tap to webmaster@beernexus.com |
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