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| Fracking & Beer |
| Blame It On PBR |
| A cheap glass of beer is fast becoming an endangered species and you can blame Pabst Blue Ribbon-swilling hipsters for that. They are the reason why "sub-premium" beer prices have climbed 9.4% in the last seven months, say Restaurant Sciences, which tracks food and beverage sales nationwide. They found that while the prices of expensive premium and craft beers also jumped, they did so at half the rate of beers like PBR. Traditionally lower-priced beers such as Pabst Blue Ribbon, Miller, Bud, etc. have seen sizeable double-digit price increases in both restaurants, bars & nightclubs. Researchers reason that since PBR has become quite fashionable, establishments feel justified charging more for it and other standard non-craft brews. A spokesman for the Retail Bar Association said the price increases simply reflect the increase in the demand f and that sub-premium are still a great value. |
| Forget environmental concerns: When it comes to fracking, Germans are worried about how it might affect beer quality. In a letter to the federal government the German Brewers Federation expressed concern that the exploitation of shale gas could contaminate water supplies and thus violate the beer purity law of 1516. German Chancellor Angela Merkel's governing coalition has drafted regulations for fracking, but the brewers say their proposed laws don't go far enough. Attempts at introducing legislation on fracking in Berlin have been postponed several times. In late-May, Merkel's cabinet agreed on a proposal to ban fracking in catchment areas for several lakes but many other water areas would be exempt from the ban. So far, there has been no agreement in the EU on how shale gas should be exploited. European Council President Herman Van Rompuy said Europe should pursue all energy resources, but it is up to the individual countries how to do this. If he were to ask German brewers the answer would be easy - do not allow fracking anywhere in the country. |
New #1 - After only three months on the market Founders All Day IPA has
become the brewery's largest selling beer. The sales of this session, low ABV
beer has strruck a cord in a field dominated by imperial and double IPAs.
Top Five- Largest selling craft breweries are: 1. Boston Beer Co. (Boston), 2.
Sierra Nevada Brewing Co. (Chico, Calif.), 3. New Belgium Brewing Co. (Fort
Collins, Colo.), 4. The Gambrinus Co. (San Antonio, Texas)
5. Deschutes Brewery (Bend, Ore.).
Vulcan Ale - Star Trek, the Vulcan have their own planet, so it only seems
fair to give them their own beer, too. Just in time to celebrate the release of Star
Trek: Into Darkness. Canadian distillery DeLancey Direct has released a an Irish
Red Ale named Vulcan Ale. It is only available in Alberta and some areas of British
Columbia, but will expand to all of Canada by early next year.
Save A Butterfly -To help fund research into a little-known butterfly, Odell
Brewing Co. in Colorado is releasing Celastrina Saison. A dollar from the sale of
each 750-mil bottle will go to butterfly research.
become the brewery's largest selling beer. The sales of this session, low ABV
beer has strruck a cord in a field dominated by imperial and double IPAs.
Top Five- Largest selling craft breweries are: 1. Boston Beer Co. (Boston), 2.
Sierra Nevada Brewing Co. (Chico, Calif.), 3. New Belgium Brewing Co. (Fort
Collins, Colo.), 4. The Gambrinus Co. (San Antonio, Texas)
5. Deschutes Brewery (Bend, Ore.).
Vulcan Ale - Star Trek, the Vulcan have their own planet, so it only seems
fair to give them their own beer, too. Just in time to celebrate the release of Star
Trek: Into Darkness. Canadian distillery DeLancey Direct has released a an Irish
Red Ale named Vulcan Ale. It is only available in Alberta and some areas of British
Columbia, but will expand to all of Canada by early next year.
Save A Butterfly -To help fund research into a little-known butterfly, Odell
Brewing Co. in Colorado is releasing Celastrina Saison. A dollar from the sale of
each 750-mil bottle will go to butterfly research.
Operation Swill Operation Swill,” a raid executed by more than 100 New Jersey ABC and Division of Criminal Justice investigators, targeted 29 establishments that were allegedly engaging in a practice of filling premium brand bottles with non-premium brands in an effort to deceive the customer and increase their profits. The customer paid for the premium brand, but were instead poured the non-premium brand without their knowledge. The ABC seized approximately 1,000 bottles which will go through more rounds of testing by the ABC and the manufacturers. The operation focused specific establishments because of information from confidential informants, consumer complaints and testing of samples conducted by both the ABC and the manufacturers of the brands. The samples were taken by investigators who visited 63 licensed pubs/restaurants across the state and covertly took 150 samples by paying for drinks ordered “neat” – that is with no ice or mixer. The testing used a new device called the True Spirit Authenticator. The machine provides a preliminary analysis of samples in a short span of time which was followed by laboratories analysis. Of the 150 samples 30 were not the brand they purported to be. Some samples showed that the liquid was actually rubbing alcohol mixed with impure water which was then tinted with food coloring. The large majority of establishments raided were from the TGI Fridays chain. Penalties for serving a drink other than ordered range from a 5-day suspension to a 15-day suspension for the third offense. The moral of the tale is if you ever go to one of these places be sure to order beer in a bottle. Who know what they did to the keg. Send contributions for On Tap to webmaster@beernexus.com |
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Edited by Jim Attacap
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