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| Wicked Pete Returns |
| Elephant Dung Beer |
| The beer was only available in Japan and sold out in minutes at $100 a bottle. The beer is a coffee stout made with elephant droppings! It’s called Un, Kono Kuro which is a pun on the Japanese word for excrement (unko). Un, Kono Kuro uses coffee beans taken from heaping piles of dung produced by the gentle giants of Thailand’s Golden Triangle Elephant Foundation. Those are the beans also used to create the infamous $50 cup of elephant coffee. The beans themselves sell for about 10,000 yen (US$104) per 35 grams. They are fed to the elephants and then pass through their entire digestive system which is a technique that breaks down proteins in the bean, which in turn gives the beer a smooth, earthy flavor. According to one taste tester the beer had a faint bitter aroma, with notes of roasted coffee. On the first sip brought an initial bitterness followed by a wave of sweetness. Flavors, the taster said, were similar to what you would find in creamy, smooth, high quality coffee infused stout. We'll take their word for it. |
| The man known by most in the craft beer industry simply as “Pete” has returned to the beer business. This time around, Pete Slosberg (of Pete’s Wicked Ale fame) is betting on a lower alcohol product that is slowly beginning to become more popular as a craft beer style. Slosberg has begun crafting Mavericks beer, a line of session offerings that clock in at less than 4% ABV. The new line is an extension of products from Half Moon Bay Brewing Company. Slosberg worked with the brewery to create a line of session beers, which would help differentiate Half Moon from the 2,400-plus other craft breweries already fighting for limited shelf space. But why did the famed Pete go for low alcohol brews? The inspiration, he said, was born out of occasional bike trips across the Golden Gate Bridge and routine beer sampling of higher-alcohol offerings afterwards. "After bike riding 25 or 30 miles and having a great beer of 9 %, I never felt comfortable getting back on my bike afterwards,” he said. “It made me think, wouldn’t it be great if I could ride somewhere, enjoy a beer and continue riding?” And so, Mavericks was born. The name of one of their beers, the Rye Pale, fits Pete's situation perfectly - "Back In the Saddle Again". |
Beer Boom - In 16 new breweries in the US went online last month, bringing
the total U.S. to 2,142. During that same time period, another 51 “breweries in
planning” emerged pushing that category to a staggering total of over 1,300.
Women More to Beer- Beer has passed wine as the beverage of choice
for women ages 18 to 34. One theory as it why is that beer is an affordable way
to buy artisanal since the cost of a bottle of craft beer is usually less than wine.
That gives female aficionados a chance to conspicuously consume higher quality.
Steel Growler - A typical growler is a 64-ounce glass beer jug however
they're problematic for places where glass is prohibited. Enter The Bräuler, a
stainless steel version that claims it keeps beer colder and hold CO2 better than
glass vessels. Its downside is the cost of around $50 as compared to most glass
ones that generally sell for around $5.
Nation Wide Toast -USA Craft beer week is May 13 -19. To celebrate it
there will be, for the first time, a Coast to Coast Toast. at exactly 8:00 p.m.
ET/5:00 p.m. PT on Thursday, May 16. Beer lovers nationwide will raise a glass
of their favorite craft brewed beer. Join in at your local pub or even at home.
the total U.S. to 2,142. During that same time period, another 51 “breweries in
planning” emerged pushing that category to a staggering total of over 1,300.
Women More to Beer- Beer has passed wine as the beverage of choice
for women ages 18 to 34. One theory as it why is that beer is an affordable way
to buy artisanal since the cost of a bottle of craft beer is usually less than wine.
That gives female aficionados a chance to conspicuously consume higher quality.
Steel Growler - A typical growler is a 64-ounce glass beer jug however
they're problematic for places where glass is prohibited. Enter The Bräuler, a
stainless steel version that claims it keeps beer colder and hold CO2 better than
glass vessels. Its downside is the cost of around $50 as compared to most glass
ones that generally sell for around $5.
Nation Wide Toast -USA Craft beer week is May 13 -19. To celebrate it
there will be, for the first time, a Coast to Coast Toast. at exactly 8:00 p.m.
ET/5:00 p.m. PT on Thursday, May 16. Beer lovers nationwide will raise a glass
of their favorite craft brewed beer. Join in at your local pub or even at home.
Bud Can Controversy Anheuser-Busch is introducing a new, bowtie-shaped beer can that mirrors its iconic Budweiser logo. The St. Louis-based subsidiary of Anheuser-Busch InBev NV said that the new cans will be available in a special 8-pack nationwide beginning May 6. The can has been in development since 2010. The beer maker says it made major equipment investments at its can-making facility in Newburgh, N.Y., to facilitate the 16-step process to create the cans. According to A-B representatives due to the new design, the can holds 11.3 ounces of beer, compared with the traditional 12-ounce can and that has sparked controversy. Although the new cans are clearly more stylish - a unique sort of bowtie shape- many Bud fans see the design as a blatant attempt to simply downsize content while charging the same price. Consumers never really take kindly to paying the same for less product, and Budweiser could be facing a product backlash according to early indicators.. As the controversy quickly escalated the company then announced that the new can won't replace the traditional Budweiser one. Budweiser's bowtie logo first appeared in a national advertising campaign in 1956. As for the position of BeerNexus on all if this turmoil - we are surprised that anyone would be upset about getting less swill in the can. Send contributions for On Tap to webmaster@beernexus.com |
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Edited by Jim Attacap
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