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| Cider Rules |
| Programs Working |
| Drunk-driving deaths fell to a record-low level last year down 2.5 % since 2010 and down 53 % since first measured in 1982. In 2011, the overall number of highway fatalities fell 1.9 percent from the previous year, to the lowest level in more than 60 yrs. "We promote responsible drinking,” said Beer Institute President Joe McClain. “We recognize that even with these record lows, more work remains to be done. Brewers and beer importers are committed to continuing our work with lmany others to promote legal, responsible drinking.” Fatality Analysis Reporting System released data that shows 1.10 deaths per 100 million vehicle miles traveled. Since 1982, member companies of the Beer Institute have invested in more than 130 programs and initiatives to support public safety, education and prevention, including those aimed at combating drunk driving and underage drinking. |
| Sales of cider, or hard cider as Americans call it, are booming. Cider tends to draw drinkers away from wine rather than eating into beer sales, attracts more women than does beer, and commands a higher profit margin. In volume terms, cider is only about 1 % of the beer market. The USA accounts for about a fifth of global beer sales of $500 billion a year, so each percentage point increase there for cider could add well over $1 billion to the total revenue of cider makers. This year MillerCoors has acquired the third largest U.S. cider producer Crispin, and Ireland's C&C Group , maker of Magners, has bought Vermont Hard Cider Company, which makes the leading U.S. brand Woodchuck. Anheuser-Busch InBev, the world's #1 beer maker, has launched Michelob Ultra Light Cider in the US after its Stella Artois Cidre hit the market in Britain. Angry Orchard, a unit of craft brewer Boston Beer Co., went nationwide at the same time. Research firm Nielsen says 38 percent of U.S. cider drinkers are under 35 years old, against 17.5 percent for beer, and half earn $70,000 or more, against 38 percent for beer. U.S. cider sales are predicted to grow 10.6 %, in 2013 while beer as a whole will be down 1%. |
Winners/Losers - Fastest growing beer styles in USA for 2012: IPA: +4.7%.
American Pale Ale: +2.4%, Saison: +2.3%, Sour / Wild Ale: +2.1%, Imperial / Double
IPA: +1.9%, Black IPA: +1.8%, Imperial Stout: +1.8%. Fast decliners: Pale Lager:
-4.9%, Bitter: -2.7%, Pilsener**: -1.9%, German Hefeweizen: -1.4%, ESB-1.4%
#1- Yuengling has passed Boston Beer Co., the maker of the Sam Adams brands, as
the largest U.S.-owned beer maker by volume sold in 2012. Together, Belgium-based
Anheuser-Busch InBev NV , which sells more than 200 brands, and MillerCoors, a 70-
brand venture and Denver-based Miller Coors Brewing Co., control almost 80 percent
of the U.S. beer market,
Magic Medicine - Hops, a basic ingredients of beer, contains a chemical
compound called humulone, which can help the human body fight the virus that
causes the common cold, bronchitis, and pneumonia in adults, according to a
new study. The study by Japanese beverage giant Sapporo says that beer
could prove a unique way of curbing many similar infections and to increase
bone density, reduce risk of heart disease, and types of dementia.
Big Bucks Bud -Jorge Paulo Lemann, now claims the title of Brazil’s richest
man. He built his fortune by overseeing takeovers of two icons of U.S.
consumer culture: Budweiser beer and the Burger King fast-food chain.
His shares of Anheuser Busch InBev NV, the world’s biggest beer manufacturer,
are worth nearly $11 billion.
American Pale Ale: +2.4%, Saison: +2.3%, Sour / Wild Ale: +2.1%, Imperial / Double
IPA: +1.9%, Black IPA: +1.8%, Imperial Stout: +1.8%. Fast decliners: Pale Lager:
-4.9%, Bitter: -2.7%, Pilsener**: -1.9%, German Hefeweizen: -1.4%, ESB-1.4%
#1- Yuengling has passed Boston Beer Co., the maker of the Sam Adams brands, as
the largest U.S.-owned beer maker by volume sold in 2012. Together, Belgium-based
Anheuser-Busch InBev NV , which sells more than 200 brands, and MillerCoors, a 70-
brand venture and Denver-based Miller Coors Brewing Co., control almost 80 percent
of the U.S. beer market,
Magic Medicine - Hops, a basic ingredients of beer, contains a chemical
compound called humulone, which can help the human body fight the virus that
causes the common cold, bronchitis, and pneumonia in adults, according to a
new study. The study by Japanese beverage giant Sapporo says that beer
could prove a unique way of curbing many similar infections and to increase
bone density, reduce risk of heart disease, and types of dementia.
Big Bucks Bud -Jorge Paulo Lemann, now claims the title of Brazil’s richest
man. He built his fortune by overseeing takeovers of two icons of U.S.
consumer culture: Budweiser beer and the Burger King fast-food chain.
His shares of Anheuser Busch InBev NV, the world’s biggest beer manufacturer,
are worth nearly $11 billion.
The Final 2012 Results Beer Institute's top 10 beer drinking states (soory if yours didn't make it - guess you're not drinking enough): 10. Delaware (34.3 gallons). Delaware is among the top 15 states in the country for both binge drinking and heavy drinking, according to the Centers for Disease Control and Prevention. The state also has no sales tax, which means it draws out-of-staters to its stores. 9. Nebraska (34.6 gallons). Nebraskans are big drinkers despite the fact it has one of the highest tax rates on alcohol. 8. Texas (34.6 gallons). Binge and heavy drinkers account for nearly 26 percent of the adult population in the state. 7. Vermont (34.7 gallons). Alcohol consumption rose in the Green Mountain State by 7 % last year, the most in the nation. 6. Wisconsin (36.2 gallons). Wisconsin is home to 112 breweries, including Miller. Nearly 25 % of the population is considered binge drinkers, the highest in the country. 5. Nevada (36.5 gallons). Beer drinking is down by more than 17 % in the last decade but Las Vegas keeps the total number high. 4. South Dakota (38 gallons). Consumption has dropped nearly 2 %, in 2012 but a lot of heavy drinkers remain. 3. Montana (40.6 gallons). The Treasure State has few restrictions on beer sales and lower taxes on alcohol than its neighboring states. 2. North Dakota (42.2 gallons). A recent oil boom has brought young men into the state looking for work. That demographic typically drinks more beer than any other. 1. New Hampshire (43 gallons). The percentage of heavy drinkers is within the national average, but the lure of lower taxes in the Granite State may draw residents from elsewhere in search of a bargain. Send contributions for On Tap to webmaster@beernexus.com |
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Edited by Jim Attacap
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