| Vortex Bottle Miller Lite has introduced the Vortex Bottle in hopes of lifting their flagging beer sales by convincing you that swishing around your beer as it pours somehow makes it taste better. The bottle has a specially designed interior grooves that “create a vortex as you’re pouring the beer.” (See it in action) MillerCoors is supporting the launch with an "aggressive," integrated marketing plan, it said. This new twist on the standard beer bottle will be featured in television, radio, print, and digital advertising, as well as PR, digital marketing and a full array of retail merchandising materials. The Vortex bottle, which was developed in partnership with Owens-Illinois specifically for Miller Lite begins hitting shelves in June. |
| All Can Beer Fest Leave it to the guys at Oskar Blues Brewery to create a beer festival dedicated strictly to canned craft beer - and why not, since they were the ones who did it first. On June 26, the company will host Burning Can, a festival at Sandstone Park in Lyons (where Oskar Blues was founded) featuring at least twelve to fifteen (Oskar Blues is still getting commitments) pioneering breweries - all of whom can their beers. "It will definitely have a Colorado focus since there are so many brewers canning here now. But we will extend the invitation outside of that," says Oskar Blues spokesman Chad Melis, adding that attendees will get a commemorative glass and be able to sample four ounce pours - all from cans, of course - along with other shwag. Colorado brewers currently canning include Oskar Blues, Upslope, New Belgium, Ska, Breckenridge, Wynkoop, Steamworks, Silverton and Pug Ryan's. Boulder Beer Company plans to being canning its Hazed & Infused by the beginning of June, while Avery Brewing will follow suit with its IPA, Ellie's Brown, White Rascal and the new Joe's Premium Pilsner. Other new cans expected this summer are Wynkoop's Silver Back Pale Ale and New Belgium's Ranger IPA (which is already out in cans in limited quantities). Burning Can will be held from 1 to 4 p.m. For tickets, log onto www.oskarblues.com. |
Feature News from beernexus.com
| Top Beers Selected American brewers won five major awards at the 2010 Australian International Beer Awards and a boutique Norwegian brewery, Nøgne Ø, captured the biggest prize, the Champion Exhibitor Trophy. Nøgne Ø also took home the Champion Small Brewery Award. An international panel judged more than 1,170 beers, including 495 international entries. The Australian International Beer Awards was first held in 1993 and is now the preeminent beer fest for the Asia- Pacific region. Winners from the USA included: • Champion Lager – Hoss Rye Lager, Great Divide Brewing Company, Colorado; Champion Belgian & French Ale – The Sixth Glass, Boulevard Brewing Company, Missouri; Champion Hybrid Beer – Black Butte XXI, Deschutes Brewing, Oregon; Gary Sheppard Memorial Trophy (best new exhibitor) – Big Sky Brewing Company, Montana, USA Most Expensive Beer in Britain It's the most expensive pub pint in Britain - at an eyewatering £5.80.The nation's dearest draft beer even comes with a warning from bar staff before they pull a pint. The beer is Leffe Blonde and the price is more than triple what is charged in the supermarket! According to the Good Pub Guide, the average price of a pint in the UK is £2.68 - up 10 per cent on last year. Landlord Alastair Choat said: It's expensive but we sell a lot and it's not as if we don't warn people." |
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Edited by Jim Attacap
