| Eyes of the Beer-Holder Now researchers have finally proved that beauty is in fact in the eye of the beer holder, rather than the beholder. According to a new study, people do appear more attractive to both sexes when they've had a drink and have their 'beer goggles' on. As little as a pint and a half of beer is enough to make everyone seem more desirable, researchers have found. Men are worst affected, with their vision distorted or their 'goggles' lasting for as long as 24 hours after a heavy drinking session. The study, conducted at Bristol University, involved male and female volunteers being randomly allocated either a drink of vodka and lime or a similar-tasting soft drink. Half an hour later, they were asked to rate the attractiveness of 20 male and 20 female faces on a seven-point scale.Those who had been drinking alcohol scored the faces around 10 per cent higher than those who had not.The following day both sexes were tested again and men who had drunk alcohol still scored pictures of women more highly than the non-drinkers. The researchers concluded: 'Alcohol consumption increases ratings of attractiveness of facial stimuli. |
| Olympic Beer The average price of a pub pint of beer could reach £5 by the 2012 London Olympic Games, Commercial and Business News cited the warning of the Campaign for Real Ale (CAMRA) on August 5. According to research by the organisation, a pint of real ale has increased 12 pence and a pint of lager has risen 14 pence in the past four months alone. CAMRA blames for the price surge the 10% increase in beer tax in March’s budget. Britain currently has the highest rate of beer tax in the EU, with the taxman receiving 80p in duty and tax for every pint sold in a pub. Pub beer price inflation could exceed 10% during 2008, and unless planned beer tax hikes are shelved many pubs will close and the price of a pint could hit £4 in London and the South East and ov er £5 for the 2012 London Olympics, CAMRA experts assert. CAMRA Chief Executive, Mike Benner, said: “This year’s devastating increase in beer tax has forced publicans to increase prices and pub-goers are right to lay the blame at the door of the Government. High beer taxes threaten to prevent many low and moderate earners enjoying a regular pint at their local pub. The average price of a pint of real ale is currently £2.59 whilst lager costs £2.82. |
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| No Tears for Augie Busch August Busch, president and chief executive of Anheuser-Busch, makers of Budweiser beer, has received a consulting contract that will pay him more than $US10 million after a merger with InBev. Mr Busch will also be receive a $US6 million bonus for 2008 and $US88.6 million in equity awards, according to a filing with the US Securities and Exchange Commission. InBev, the maker of Beck's and Stella Artois beer, agreed to buy the Budweiser brewer for $US52 billion last month in a deal that will make the Belgium-based company the world's biggest beer seller. Under the consulting agreement, Mr Busch will receive a lump sum payment of $US10.4 million and a monthly fee of $US120,000 until 2013. 18 to Drink? Recently 100 plus college presidents recommended that the U.S. lower the drinking age to 18. They say dropping the legal age will lessen the appeal and underground culture of college drinking. They believe it will also reduce binge drinking and prompt more moderate in their alcohol consumption. The drinking age was established at 21 years of age in 1933 after Prohibition. In 1971, when the voting age was lowered from 21 to 18, several states reduced the drinking age too. In 1984, however, with the National Minimum Drinking Age Act of 1984, all U.S. states were required to return the drinking age to 21. |
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