
| Water Beats Beer Per-person consumption of bottled water has now outpaced that of beer and is second only to carbonated soft drinks. Consumption of bottled water in 2007 compared with 2006 was up 7.1 percent, to 22.5 gallons, with beer rising by 1.4 percent, to 22.2 gallons per person last year. Soft drinks kept hold of the No. 1 spot, at 49.3 gallons per person down 3.3 percent Per-person consumption of bottled water has doubled in the past 10 years. All of which means anyone reading this should double their beer intake in the drive to make beer #1 ! Obama Beer Although the beer's label says "Senator," Kenyans have dubbed it Obama after Barack Obama, whose late father was born in Kenya. Demand is soaring for "Obama," which at 40 cents a glass is marketed to low-income consumers as an alternative to dangerous, cheap home brews. More than half of Kenya's 32 million people live on less than $1 a day, and mainstream beers at $1 to $3 a bottle are out of reach for most. As a result, Senator has become the beer of choice in many slums and rural areas across Kenya. To discourage the often lethal home brews made from corn, sorghum or sugarcane, the government removed the excise tax from Senator beer after the brand was launched in 2004 by East African Breweries Limited. |
| Coors Donates Beer Fuel Some corporations donate dollars and others donate services. Molson Coors is donating fuel made mostly out of beer waste to the Democratic National Convention. The Denver 2008 Convention Host Committee said Wednesday that Molson Coors will donate all the ethanol-gasoline fuel blend the convention's fleet of flex-fuel vehicles will need.The fuel, known as E85, is 85 percent ethanol and 15 percent gasoline. The ethanol is made from beer lost during packaging or rejected for quality reasons at the company's brewery in Golden. The Denver company began converting waste beer to ethanol in 1996 and today produces about 3 million gallons of ethanol per year. Molson Coors, one of the world's largest brewers, also will provide beer for the convention. No beer sponsor has yet been designated for the Republican convention. |
| Beer Season Memorial Day kicks off prime beer-drinking season, and this year, U.S. adults are expected to buy a whopping 21 million cases (worth $381 million retail) in major supermarkets alone during the two weeks surrounding the holiday, according to the latest category data from The Nielsen Company. That makes Memorial Day second only to July 4th in terms of the year's biggest suds days. In fact, volume-wise, those two weeks account for fully 5% of total annual beer sales. During the summer as a whole, American light lager beer (which includes Bud, Bud Light, Miller, Miller Genuine Draft, Coors and Coors Light) accounts for half of all sales. Beer + Milk = Bilk Some very resourceful milk producers in Japan have found a way to use that surplus milk, by making it into beer. Now you can drink your beer and get your calcium too. Nakahara's new brew is called "Bilk". Yes, it's a combination of milk and beer. It's about 30 percent milk but it also contains hops and the rest of the production process is about the same as with any other beer. Nakahara's shop started selling the brew on February 1st after spending about six months developing the beer with a local brewer. It has a slightly milky scent but other than that, it tastes just like any other beer, according to the brewer. |