| Really Cold Beer A new lager served at below freezing temperature, developed by beer firm Coors, looks to target an emerging trend for colder beer on the troublesome UK beer market. Coors said its new Sub Zero beer used a patented pouring process enabling it to be served at temperatures below 10 degrees in bars and pubs. If successful, the launch will add more evidence that Britons have begun to shrug off their stereotype as warm beer lovers. The company said it had spent more than ten million dollars over eight years developing the pouring mechanism for Sub Zero. It has taken out more than 50 patents on the one-minute, fully automated process. The crux of the technology is the formation of soft frozen lager crystals in the top of the beer glass, as the lager is poured. These crystals melt away in the drinker's mouth, while helping to keep the beer colder for longer. The brewer said various prototypes tested in bars since 2000 have been a success with consumers. The idea of super-chilled beer has already worked well for Coors' rival Scottish & Newcastle (S&N). S&N said its new Super Chilled cold beer technology helped its Foster's lager brand to a 10 per cent sales rise in Britain during its 2005 financial year. Molson Coors also recently launched its Sub Zero beer in Canada. Did you notice how Coors never mentioned the taste of Sub Zero? |
| Two Beers A Day Keeps The Doctor Away Scientists have just finished a six-year study into the effect of alcohol on the body and found a drink or two each day was better for the heart than a drink just now and then. It was particularly beneficial for middle-aged men, the study done in Denmark found. Men who drank moderately each day had a 41 per cent lower risk of heart disease than teetotallers. That was far more beneficial than those who drank no more than one day a week who only saw a seven per cent drop. But there was bad news for women who enjoy a drop as the team found there was no such benefit for them. The study followed more than 22,400 women and more than 25,000 men aged 50 to 65 for nearly six years. The results were adjusted for known cardiac risk factors such as age, smoking, education, physical activity and diet. It found men averaged 11.3 drinks a week to women's average of 5.5 drinks. |
Feature News from beernexus.com
It's Bud in the EU
Anheuser-Busch Cos. Inc. announced another legal
victory Monday in an ongoing fight to trademark its
top-selling Budweiser beer in Europe.
The Board of Appeal for the European Union's Office
for Harmonization in the Internal Market ruled that
Anheuser-Busch can register it's trademark "Bud"
beer throughout Europe, the company announced.
The ruling is just one piece of a massive legal fight in
several European courts between Anheuser-Busch
and the Czech brewer Budejovicky Budvar. At issue
is the famous Budweiser brand, which both
companies claim an historical right to use.
The Czech brewery was founded in 1895 in a town
called "Budweis" by the German immigrants who
founded it - a beer brewed there would have been
known as a Budweiser. Anheuser-Busch launched its
own U.S. Budweiser brand in 1876, picking the name
because it evoked German brewers but was still easy
for U.S. consumers to pronounce.
The European courts ruling is subject to appeal, but
is a major step forward in Anheuser-Busch's effort to
market Budweiser in Europe, according to the
company.
"We are making solid progress in our battle to
protect the brand names we've developed," Stephen
Burrows, president and chief executive officer of
Anheuser-Busch International, said in a news
release. "As a result, Anheuser-Busch can sell its
flagship brand under the Budweiser or Bud brand in
30 European countries."
The legal dispute between the two brewers is being
played out in dozens of courts throughout Europe.
The Czech company has argued that the name
"Budweiser" should only refer to beer brewed in a
certain area, in the same way Greek Feta cheese
can only be produced in certain regions.
Anheuser-Busch has argued that the term Budweiser
is simply slang used by German immigrants - the
Czech company's hometown is officially named
Ceske Budejovice.
"Bud is not and never has been a city in the Czech
Republic," Burrows said in the release. An
Anheuser-Busch spokesman did not answer
questions on the ruling Monday.
Anheuser-Busch Cos. Inc. announced another legal
victory Monday in an ongoing fight to trademark its
top-selling Budweiser beer in Europe.
The Board of Appeal for the European Union's Office
for Harmonization in the Internal Market ruled that
Anheuser-Busch can register it's trademark "Bud"
beer throughout Europe, the company announced.
The ruling is just one piece of a massive legal fight in
several European courts between Anheuser-Busch
and the Czech brewer Budejovicky Budvar. At issue
is the famous Budweiser brand, which both
companies claim an historical right to use.
The Czech brewery was founded in 1895 in a town
called "Budweis" by the German immigrants who
founded it - a beer brewed there would have been
known as a Budweiser. Anheuser-Busch launched its
own U.S. Budweiser brand in 1876, picking the name
because it evoked German brewers but was still easy
for U.S. consumers to pronounce.
The European courts ruling is subject to appeal, but
is a major step forward in Anheuser-Busch's effort to
market Budweiser in Europe, according to the
company.
"We are making solid progress in our battle to
protect the brand names we've developed," Stephen
Burrows, president and chief executive officer of
Anheuser-Busch International, said in a news
release. "As a result, Anheuser-Busch can sell its
flagship brand under the Budweiser or Bud brand in
30 European countries."
The legal dispute between the two brewers is being
played out in dozens of courts throughout Europe.
The Czech company has argued that the name
"Budweiser" should only refer to beer brewed in a
certain area, in the same way Greek Feta cheese
can only be produced in certain regions.
Anheuser-Busch has argued that the term Budweiser
is simply slang used by German immigrants - the
Czech company's hometown is officially named
Ceske Budejovice.
"Bud is not and never has been a city in the Czech
Republic," Burrows said in the release. An
Anheuser-Busch spokesman did not answer
questions on the ruling Monday.
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