| UK Health Warnings on Beer Britain's biggest brewer is now labelling cans and bottles with a health warning to combat binge drinking. These warnings are now on Newcastle Brown Ale and will soon appear on brands such as Fosters, Kronenbourg, and John Smith's. Coors UK, which brews Carling and Grolsch lagers, will introduce a similar policy early next year. The label explains that responsible drinkers should not exceed four "units" of alcohol a day for men and three for women. The label defines one glass of wine (12%) or a pint of beer (4%) as two "units." A single (25ml) measure of 40% spirits is equal to one unit. The British alcohol industry has also funded a new website, drinkaware.co.uk, to further promote and explain their recommendations. Scottish Courage Brewery's managing director spearheaded the move toward the new warnings. He believes that the "message on our products, alongside alcohol unit information, will help individuals make more informed decisions about consumption. " ------------- |
Feature News from beernexus.com
| First Beer for Women Indian River Brewery in Melbourne, Florida has just begun producing America's first beer especially brewed for women, Honey Amber Rose. The name is most appropriate as the light lager is flavored with rosehips and honey. It also features no preservatives, few carbohydrates and low alcohol content. According to Sara Waters, developer of the brew, rosehips were often used in the early 1800's in brewing but fell out of favor because it was so difficult to separate the rosehips shells from the seed. Mixed with honey, the rosehips provide a fruity, slightly sweet flavor which Waters believes "will remind many of a enjoyable Belgian style beer." Large chain retail distributors Whole Foods Fresh Market and Crown Liquors have already placed orders for most of the entire first production run. Waters personally designed the label which features a mysterious looking woman with no eyes who stands over the slogan "Honey is sexy but sophisticated - like our drinkers." Election Results Not only is the recent Presidential election over but so too are the campaign-style ads run by Miller that challenged Bud in a mock election. The popular ads appeared on TV, radio, and countless web sites. Did the "election" commercials work? The answer is a resounding yes. Sales were up an impressive 15% for Miller Lite during the ad campaign. An added bouns for Miller was that Genuine Draft's sales decline stabilized while the ads played. ------------------------------------- |
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