| SPECIAL REPORTS |
| An ongoing series of reports about the beer world froma variety of award winning writers. |
Craft Beer Marketing Awards (CBMAS) announced TV host, comedian and entrepreneur Zane Lamprey as
the recipient of its first-ever 2020 ‘Man of the Year’ Award. Lamprey, who also serves as a CBMAS judge was
voted in by fellow industry peers.
“I had a professor in college tell me that drinking beer wouldn’t advance my career. He was wrong!” Zane
laughed, “I couldn’t be more honored to be the first Craft Beer Marketing Awards Man of the Year. I’d say I’m
speechless, but as a comedian I’m not capable of that.”
Zane first introduced audiences to the world of beer as host of the award-winning TV series Three Sheets on
Travel Channel (and Hulu). He followed that up with Drinking Made Easy on Mark Cuban’s HDNet, a show
about all thing’s alcohol, including production, consumption and celebration. He went on to host Chug on
National Geographic Channel (and Netflix) and Four Sheets for DrinkTV. In 2020, Zane’s 71-city comedy tour,
scheduled at breweries across the USA was sidelined due to COVID, and is planned to resume once
quarantine is over.
“For over a decade, the name Zane Lamprey has been synonymous with beer,” said CBMAS co-founder, Jim
McCune. “I first saw Zane on the TV show Three Sheets, where he introduced us to libations from all over the
world. He did so with a genuine appreciation for the locals and a hilarious sense of humor that kept us
entertained. This was inspiring to me, and a big part of why I’m in the beer industry today.”
Through his travels, television shows, stand-up comedy, and social media, Zane has exposed audiences to
the world of craft beer. He has also inspired many people to further their interest in craft beer. These people
became cicerones, home brewers, and have even opened breweries. For his contribution to the world of craft
beer and beyond, CBMA is pleased to present him with the inaugural ‘Man of the Year’ Award.
It’s a safe bet that Zane has sampled more beer – from more places – than most people. When Zane began
his journey as “The Drinking Guy” in 2006, craft beer in the US was still in its relative infancy, with about 1,300
breweries in operation. Today, this number has grown to approximately 7,500 breweries that are making great
beer across America.
As the host of beer-themed travel shows, Zane has explored drinking cultures around the world by throwing ’
em back with the locals in 71 countries and every state in the US. Zane provided a cultural experience that
was much deeper than a guy simply sampling a myriad of libations. He stoked the flames of a fire that was
growing in the world of beer and spirits. In 2015, Lamprey also founded and launched Monkey Rum.
While craft beer has been booming, due to the COVID-19 pandemic, 2020 has been the worst year for
breweries in a century – even since Prohibition was passed in 1920. When the pandemic hit earlier this year,
Zane’s 71-city comedy tour – which he was performing at breweries across the country – was sidelined, but it
is queued up for when the quarantine is over. After the pandemic, Zane began doing a weekly Instagram LIVE
show, where he featured a new craft brewery and a few beers from its lineup. He did this free-of-charge to
help small breweries that were facing new challenges. Zane can be seen – and heard – on “Zane’s World,” his
weekly podcast on YouTube and iTunes.
From featuring breweries to the animal rescue foundation that is run by he and his wife, Mel, Zane has a
history of helping others without looking for much in return. He also began doing beer collaborations through
his Adv3nture apparel brand. (The “3” in the brand’s name represents the three trees they plant with every
product purchased.) With the brewery collaborations, money is being donated to local animal rescue groups.
Orange Tabby Lager has just been released through Adv3nture’s collaboration with LA Aleworks, and the
money is being donated to Wrenn Rescues. Regular collaborations like these are in the works with breweries
across the country.
Visit Zane's website - https://zanelamprey.com/
Support Mel Lamprey Pumpkin Patch Pet Rescue
Watch Zane on youbute
the recipient of its first-ever 2020 ‘Man of the Year’ Award. Lamprey, who also serves as a CBMAS judge was
voted in by fellow industry peers.
“I had a professor in college tell me that drinking beer wouldn’t advance my career. He was wrong!” Zane
laughed, “I couldn’t be more honored to be the first Craft Beer Marketing Awards Man of the Year. I’d say I’m
speechless, but as a comedian I’m not capable of that.”
Zane first introduced audiences to the world of beer as host of the award-winning TV series Three Sheets on
Travel Channel (and Hulu). He followed that up with Drinking Made Easy on Mark Cuban’s HDNet, a show
about all thing’s alcohol, including production, consumption and celebration. He went on to host Chug on
National Geographic Channel (and Netflix) and Four Sheets for DrinkTV. In 2020, Zane’s 71-city comedy tour,
scheduled at breweries across the USA was sidelined due to COVID, and is planned to resume once
quarantine is over.
“For over a decade, the name Zane Lamprey has been synonymous with beer,” said CBMAS co-founder, Jim
McCune. “I first saw Zane on the TV show Three Sheets, where he introduced us to libations from all over the
world. He did so with a genuine appreciation for the locals and a hilarious sense of humor that kept us
entertained. This was inspiring to me, and a big part of why I’m in the beer industry today.”
Through his travels, television shows, stand-up comedy, and social media, Zane has exposed audiences to
the world of craft beer. He has also inspired many people to further their interest in craft beer. These people
became cicerones, home brewers, and have even opened breweries. For his contribution to the world of craft
beer and beyond, CBMA is pleased to present him with the inaugural ‘Man of the Year’ Award.
It’s a safe bet that Zane has sampled more beer – from more places – than most people. When Zane began
his journey as “The Drinking Guy” in 2006, craft beer in the US was still in its relative infancy, with about 1,300
breweries in operation. Today, this number has grown to approximately 7,500 breweries that are making great
beer across America.
As the host of beer-themed travel shows, Zane has explored drinking cultures around the world by throwing ’
em back with the locals in 71 countries and every state in the US. Zane provided a cultural experience that
was much deeper than a guy simply sampling a myriad of libations. He stoked the flames of a fire that was
growing in the world of beer and spirits. In 2015, Lamprey also founded and launched Monkey Rum.
While craft beer has been booming, due to the COVID-19 pandemic, 2020 has been the worst year for
breweries in a century – even since Prohibition was passed in 1920. When the pandemic hit earlier this year,
Zane’s 71-city comedy tour – which he was performing at breweries across the country – was sidelined, but it
is queued up for when the quarantine is over. After the pandemic, Zane began doing a weekly Instagram LIVE
show, where he featured a new craft brewery and a few beers from its lineup. He did this free-of-charge to
help small breweries that were facing new challenges. Zane can be seen – and heard – on “Zane’s World,” his
weekly podcast on YouTube and iTunes.
From featuring breweries to the animal rescue foundation that is run by he and his wife, Mel, Zane has a
history of helping others without looking for much in return. He also began doing beer collaborations through
his Adv3nture apparel brand. (The “3” in the brand’s name represents the three trees they plant with every
product purchased.) With the brewery collaborations, money is being donated to local animal rescue groups.
Orange Tabby Lager has just been released through Adv3nture’s collaboration with LA Aleworks, and the
money is being donated to Wrenn Rescues. Regular collaborations like these are in the works with breweries
across the country.
Visit Zane's website - https://zanelamprey.com/
Support Mel Lamprey Pumpkin Patch Pet Rescue
Watch Zane on youbute
| Craft Marketing Man of the Year Submitted By Steve Pleepleus |
| BeerNexus does not validate authorship of submitted articles |
based on an article by Jim Vorel in pastemagazine.com
