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mR. bReWski says.......
| Beer Payola Much of the country uses a three-tiered distribution system for beer. In the system Brewers sell beer to distributors, who in turn sell it to retail operations. That's where the payola begins as distributors offer gifts like pint glasses, clothing, tickets to sporting events, DirecTV Sunday Ticket packages and keg/draft line refrigeration systems to get places to carry some of their brands. It’s generally “Bud versus Miller,” Bars ask often ask who wants to pay for my football package t(worth up to $5,000). Bars also will ask a distributor to install a draft system in return only pour those beers. The wholesaler in turn can get help from their suppliers. Although retailers put pressure on distributors sometimes that pressure runs the other way as distributors demand retailers carry product that they are having trouble getting put on elsewhere if they want a popular line For example, in Chicago's famous Wit Hotel most of the craft beers from smaller distributors disappeared recently replaced by 11 specialty brands carried by a powerhouse distributor of Miller, Coors and other labels.Why care about this stuff? Well, pay-to-play also means fewer craft beers poured from bar taps—the most coveted spot in any tavern—even as their national popularity grows. |
| You don't say..... In the 1930s Bennie McGovern trained his pet mule, Dan , to identify McGovern’s beer by sniffing it. McGovern's unique sales pitch was to take Dan into a tavern, ask the bartender to line up several opened bottles of beer, one of which was McGovern’s. Dan would then sniff out the McGovern’s and happily drain it. Eventually the brand became the famous “Mule Beer”. -------------------------- Esquire's pick for the top five beers in a can: 1. Dale's Pale Ale; 2. Porkslap Pale Ale; 3. Brooklyn Lager; 4. Fat Tire Amber; 5. Cynic Ale 16 oz. ----------------------------- One of the earliest references to the use of hops in beer is from the Abbot of Corbie in 822 AD. --------------------------- In 1910 the starting salary for a college grad was $750/year. A bottle of beer was 5 cents and a whole barrel was $7 -------------------------------- With the recent opening of Slow Boat Brewery in Beijing, China, the city’s number of Western-style microbreweries officially doubled — to two. ------------------------------------ In 1909 Teddy Roosevelt took over 500 gallons of #beer on his African safari. At 15 years old John Adams wrote that his breakfasts at Harvard consisted of bread and beer. Before entering politics, Abraham Lincoln and a partner owned 3 taverns in Illinois. George Washington was the nation's largest distiller in 1799, making over 11,000 gallons of whiskey. |
| Ya gotta love these guys |
| Buffalo NY Mayor James Griffin When asked for advice during a blizzard- "Wait it out with a six-pack of beer." Billy Carter "Beer is not a good cocktail-party drink, especially in a home where you don't know where the bathroom is." Dan Castellaneta “Beer. Now there's a temporary solution." |
| Dave Bruce “Beer - it's a vacation in a can." Will Rodgers “We can't all be heroes because someone has to sit on the curb, drink beer, and clap as they go by" Rodney Dangerfield “If beer and women aren't the answer, then you're asking the wrong questions." |
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"Beer - Because one doesn't solve the world's problems over white wine."
