| Beer Confusion Google Consumer Surveys latest report says that 39.9 % of beer drinkers considered Blue Moon (a so-called pseudo craft" beer) to be authentically craft while, 39.2 % identified Samuel Adams, which does fit the Brewers' Association (BA) definition of craft Demonstrating the confusion of consumers, Lagunitas and Sierra Nevada (BA approved as craft ) were considered craft by just 25.4 and 26.7 %, respectively. Similarly, Redhook – which is partially owned by A-B InBev and also deemed a “pseudo – was considered craft by 25.4 % of survey participants; Pyramid, which is owned by North American Breweries, tallied the same figure. Even Shock Top, scored 24.2%. Maybe PT Barnum was right in saying you'll never go broke by underestimating the intelligence of the American public. Ice Cream Beer If you want to buy cold beer in an Indiana grocery store or convenience store, then you are out of luck. A lawsuit that sought to allow these sales has been struck down by an Indiana federal judge. The argument is that people prefer to buy cold beer so they can drink it sooner, rather than buying it warm and taking it home to chill. Therefore, stores that sell cold beer would sell more beer than if they only sold warm beer. The problem, according to the government, is that, if stores begin selling lots more beer all of a sudden, then the Indiana State Excise Police would not be able to adequately enforce state liquor laws. Makes sense..... to them. |
| You don't say..... Orval's brewing community is down to 12 monks from 35 a few decades ago, so the brewing is now left in the hands of 35 lay people. This approach means that production is not affected by the fluctuating number of monks. ----------------------------- William Sieghart recently called in by the British government to save the floundering library system is suggesting that libraries be moved to local pubs with books handed out alongside a pint of ale. He's our kind of guy! -------------------------------- Brennan Gleason sent out his resume on labels of his home brewed beer aptly named Resume Ale. The stunt worked; he was just hired as creative director the Vancouver (Canada)based digital marketing agency Techtone. -------------------------- Pilots in eastern Canada have been warned to look out for one of the strangest hazards they're ever likely to encounter—a 70-foot brewery blimp shaped like a hockey goal light. The Budweiser balloon broke from its tether and has been spotted floating at up to 5,000 feet. ------------------ Molson Coors has launch its Carling Fruit Coolers, drinks are made with fruit juice and lager to win over female drinkers of sweet wine and fruit ciders. Who else but Coors. ----------------- Oregon’s affinity for local craft beer has reached an unprecedented high, as more than 18 % of all beer consumed in the state last year was locally produced. Of the 1.4 million barrels the state’s breweries produced an uptick of 8% over the year prior—500,000 were sold to Oregonians, a new in-state sales record. ------------------- The Brewers Association recognizes 152 different styles of beer. They also report that Cascade is most used hop by brewers with IPA remaining the USA most popular style. |


| Ya gotta love these guys |
| Sergei Lukyanenko “Czech beer in bottles is the corpse of real beer in a glass coffin.” Terry Pratchett "I don't think I've drunk enough beer to understand that.” Ray Bradbury “Beer's intellectual. What a shame so many idiots drink it.” |
| Sharyn McCrumb If you sent American macro beer out to be analyzed, the lab would probably phone up and say, 'Your horse has diabetes.” Ellen Kushner “Across the troubled maelstrom of time, people always need a beer.” Stephen King “A man who lies about beer makes enemies” |
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