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mR. bReWski says.......
| Pollution Pricing The heavy pollution in Beijing is infamous. Looking to put a positive spin on a bad situation, Beijing-based brewery Jing-A recently released Airpocalypse IPA as a tribute to the city's air- quality issues,. The beer is unfiltered in order to make it hazier and has 8.8 % ABV in honor of eight being a lucky number in China. To mark the beer's release, Jing-A turned to variable pricing, where the price of Airpocalypse was adjusted according to the city's Air Quailty Index (AQI) rating. The higher the pollution, the lower the price of the beer. The price of the beer, set typically at 40 Chinese yuan (or about US$6.40), immediately fell to 35 Chinese yuan (US$5.60). The pricing promotion may be over, but customers are already asking for it to return during the Chinese New Year, when air pollution levels tend to be at their highest of the year. Cellar Heaven The much-beloved Brasserie Cantillon has a new long-term storage project where tens of thousands of bottles of lambic, Oude Gueuze, and other beers will be stored for up to thirty years. Cantillon,asked the city of Brussels for help and they donated a “new” cellar - an old bomb/war shelter dating to the 1930’s, located in central Brussels. A park is above the spontaneously fermented treasures below. There are seven rooms, each with a locking massive iron gate. About 3,00 to 5,000 bottles per year will be added to the cellar with the goal of 60,000 to 80,000 bottles aging there. |
| You don't say..... Helles isn’t a popular style for American craft breweries, both because of the long maturation time it requires (six weeks or longer) and because it leaves no room for error: Off-flavors stand out all too clearly against such a delicate backdrop. BSometimes it goes under such noms de plume as “golden lager,” “blond lager” or simply “lager.” ----------------------------- Beer and Gin- beer historically has had a lot in common with the drink that “Gin Lane” calls a “cursed Fiend”: Early beer styles, such as British gruits and Scandinavian sahtis, relied on botanicals including heather and juniper. -------------------------------- What does Bach have to do with beer? The two have always gone hand in hand -- some of the Baroque composer's clients actually paid him with beer. Bock for Bach. -------------------------- Molson Coors CEO was recently quoted as saying "the Canadian beer businesses would have been better off with more Canadian teams in the playoffs'". Some critics said it's their tasteless, fuzzy yellow beer that is hurting sales, not bad hockey. ----------- All 50 states now have a brewers guild with North Dakota, Wyoming forming last groups ------------------ On a per capita basis, Wyoming has earned more medals at the World Beer Cup and the Great American Beer Festival than any other state. ----------------- Shandy has traditionally been a cocktail of beer and lemonade. In Europe, where the drink is most popular, “lemonade” is a carbonated soft drink similar to 7-Up or Sprite, not the sweetened citrus juice.) The most widely available in the USA is Leinenkugel’s Summer Shandy |
| Ya gotta love these guys |
| Glen DeLuca “It takes beer to make a thirst worthwhile.' Queen Victoria “Give my people plenty of beer, good beer, and cheap beer, and you will have no revolution among them. ” M.F. Fisher “A pleasant aperitif, as well as a good chaser for a short, quick whisky, as well again for a fine supper drink is beer. And lastly it is the perfect drink to follow a beer.” |
| Scott Wayne "It's okay to get drunk, only you have to get drunk on beer. Cognac and wine—that's all for the heart. Beer is for the soul." Chelsea Handler, “There are two kinds of people I don't trust: people who don't drink beer and people who collect stickers.” Jarod Kintz, “Forget plastic surgery. Enhance your beauty by getting those around you drunk on cheap beer. ” |
| Pictures from our readers. Thanks to all! Click on picture to enlarge |
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"Beer - Because one doesn't solve the world's problems over white wine."
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