| Beer Jelly Beans When candy makers at Jelly Belly Candy Co. set out to create the world’s first beer flavored jelly bean, the question wasn’t how; it was what. Ale or Lager? Stout? Lambic? Pilsner? In the end, the company opted for a Hefeweizen-inspired ale flavor, and Draft Beer Jelly Belly® jelly beans took shape. Beer has been a highly- requested flavor by consumers for decades. “This took about three years to perfect,” says Ambrose Lee, research and development manager for Jelly Belly Candy Co. “The recipe includes top secret ingredients, but I can tell you it contains no alcohol.” The effervescent and crisp flavor is packed in a golden jelly bean with an iridescent finish. Beer connoisseurs will find the flavor profile to be clean with notes of wheat and a touch of sweetness. The aroma is bready. “Usually the factory has a sweet and fruity aroma, but when we’re making this flavor it’s just like being in an ale house,” says Jeff Brown, vice president in charge of manufacturing for the company. “Anyone who enjoys a good, cold beer will enjoy Draft Beer Jelly Belly beans for the simple fact that it tastes just as you’d imagine,” says Rob Swaigen, vice president of marketing for Jelly Belly Candy Company. Well, what did you expect him to say? |
| You don't say..... Drizly makes an iPhone app, that gives liquor shoppers a digital way to order beer, wine or liquor from a store near them. It's available in the Boston area and New York City, where it is working with 26 liquor and wine stores. ----------------------------- Arnold Schwarzenegger was paid $3 million deal to star in a Super Bowl commercial for Bud Light. The former California governor agreed to the deal to star in the humorous beer ad, despite his personal focus on health and fitness. Advertisers paid $4 million for a 30- second slot on the Super Bowl. -------------------------------- Of the more than 89,500 listings on the US National Register of Historic Places about 80 are brewery or beer-related sites New to the list, whose purpose is to protect USA’s historic/archaeological resources, are beer cellars built in 1866 in Richmond Virginia and only recently unearthed. -------------------------- More and more brews are being packaged in what most people still think of as Champagne bottles, sealed with actual corks and wire cages. Beer authority and brewmaster Garrett Oliver has pointed out that brewers used those thick, heavy bottles before wine -makers did. ------------- At the end of 2013, the number of breweries in the United States reached the highest level seen in the country since the early 1870s. At the end of December, the Brewers Association counted 2,722 brewing facilities in the US, an increase of almost 400 from the end of 2012. |


| Ya gotta love these guys |
| W. C. Fields ‘"If I saved all the money I've spent on beer, I'd spend it on beer." Joey Bishop ""They talk of my drinking but never my thirst." James Beatie "Or merry swains, who quaff the nut-brown ale, And sing enamour'd of the nut-brown maid.." |
| Dean Martin "If drinking interferes with your job, quit your job." Sign at a Pub "If you are drinking to forget, please pay before you begin." William Angler " Fill up the beer goblet and reach to me some! Drinking makes wise, but dry fasting makes glum.." |
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