| FLASH NEWS |
Waffle House Beer How do you like your Waffle House? Scattered, smothered or with hops? Two years ago, a Waffle House location in Georgia became the first ever to sell alcohol. And now the beloved diner chain is getting an official beer as part of its collaboration with another Georgia-based outfit, Oconee Brewing Company. And yes, before you ask, it smells like bacon. Waffle House Bacon & Kegs – its official name – is a red ale with a 6.5% ABV.over 2,000 Waffle House locations in 25 states throughout U.S — one of around 400 in Georgia alone |
| NASCAR's Waltrip Beer Former NASCAR driver Michael Waltrip the two- time Daytona 500 winnerhas launched The Michael Waltrip Brewing Company with three different styles of beers and is working on opening a new brewery in Phoenix. Playing off of Waltrip’s two Daytona 500 wins, the Two-Time themed lineup consists of a blonde ale, and the Checkered Past coconut IPA. While many businesses have experienced struggles during the COVID-19 pandemic, Waltrip thinks opening now could give the new brewery the chance to be ahead of the curve. “We’re going to get the beers out as soon as possible,” Waltrip said. “It’s probably gonna be about January or February, all over the southeast and then the rest of the country.” |
| December 2020 |
| QUICK HITS A new survey found that more than 25% of the European people prefer the taste of nonalcoholic beer over the conventional version. This underscores the fast growth in that market segment and why so many breweries have entered the field. ------------------ Russian River the famed makers of Pliny The Younger and Elder has furloughed 70% of its 204-person workforce and reduced hours for another 12%.due to lower sales because of Covid 19 ----------------- The state of Oregon joined a growing number of states suspending on-premise dining, both indoor and outdoor, as coronavirus rates surge around the country. .-------------------- Anheuser-Busch,has formed new company division, Beyond Beer, that will allow A- B to predict consumer trends before they start. With products ranging from “water to whiskey,” Beyond Beer hopes to discover what consumers exactly what they’re looking for across a range of occasions and trends. ------------------------- Americans really are drinking more during the COVID-19 pandemic. New research suggests that alcohol consumption in the United States rose 14% during the pandemic. The most dramatic increase was in heavy drinking episodes in women, defined as four or more drinks within two hours. Women reported a 41% increase in episodes of heavy drinking ------------------- If you like magic and beer then you'll really enjoy this youtube clip we found - https://www.youtube.com/watch?v=9sk4hlzJXzc |
Edited by Jim Attacap
| Low Carbon Aluminum Cans Are Coming AB InBev and miner Rio Tinto have formed a partnership to deliver new sustainable aluminum cans, the companies said in a statement. As part of the memorandum of understanding, the two companies would work with supply chain partners to produce AB InBev products in cans made from low-carbon aluminum. The companies said the partnership will initially focus on North America. AB InBev will use Rio Tinto’s low-carbon aluminum made with renewable hydropower along with recycled content to produce a more sustainable beer can. This could cut carbon emissions by more than 30% per can compared to similar ones produced today using traditional manufacturing techniques in North America. Roughly 75% of aluminum ever produced in the U.S. is still in use today, according to the Aluminum Association. This contrasts with the production of plastic bottles that take three times the amount of water that's contained inside them, and only about 30% of plastic bottles are recycled. Currently, around 70% of the aluminum used in AB InBev cans produced in North America is recycled content, the company said.In the case of AB InBev, the beer giant's global footprint stands to benefit if it can make a more sustainable beer can. While the company is first focusing on North America, AB InBev presumably could get a boost from the environmental halo attached to the product by debuting the can worldwide. The first 1 million cans produced through the partnership with Rio Tinto will be piloted in the United States as part of its fast-growing Michelob Ultra brand. It's not the first green initiative when it comes to the environment for the brewer. Two years ago, AB InBev said by 2025 all Budweiser beers brewed globally will use 100% renewable energy. Its Anheuser-Busch division also has researched new crop management techniques, developed seeds that require less water to grow and worked to reduce water usage — a key component in making beer — in its facilities. It made headlines by committing to order Tesla's new electric Semi trucks — part of AB InBev's broader effort to reduce its operational carbon footprint by 30%.If the AB InBev and Rio Tinto partnership is successful, it stands to reason they could license the idea to can manufacturers, soda makers, beer competitors and other uses of aluminum — increasing the scale of the program and its long-term impact on the environment. It could also make aluminum an even more enticing option for packaging. |