|Women Have Beer Goggles Too
|Faced with an armada of smaller
competitors, the world’s biggest brewers
are getting bigger. Molson Coors Brewing
Co. (TAP) (TAP) recently joined
international rivals such as SABMiller Plc
and Heineken NV (HEIA) in expanding
beyond their main territories as craft beers
and imported brands seek to invade their
traditional strongholds. The 2.65 billion-
euro purchase of StarBev LP will take
Denver-based Molson into the Czech
Republic, Hungary, Romania and Bulgaria.
SABMiller, (SAB) which has the biggest
emerging-market exposure of the major
brewers, last year gained a foothold in
Turkey and bought Fosters in Australia.
Japan’s Kirin bought Brazil’s Schincariol
Participacoes while Amsterdam-based
Heineken acquired Mexico’s Fomento
|It is a phenomenon most often associated with the more
than mildly inebriated male. But it seems that it is in fact
women who are more likely to be fooled by their “beer
goggles”. Scientists have worked out why members of
the opposite sex can seem more attractive after a few
drinks – and they found that women’s judgement was
more greatly clouded by alcohol than were men's.
Researchers at London University asked more than 100
men and women to rate pairs of faces. Some did the
tests while drinking a pints of strong beer. Others were
given a similar-tasting non-alcoholic drink. One of the
tests involved looking at faces and stating whether they
thought each one was symmetrical or non-symmetrical.
Scientists have long known symmetry to be tied to
attraction, with a face in which one half mirrors the
other seen as a sign of good genes and good health.
Both the men and women given the beer found it more
difficult to work out if a face was symmetrical
than those on soft drinks.
Illegal Home Brews
An explosion of interest in home brewing is forcing lawmakers across
the country to review long-forgotten alcohol laws, some of which date
back to Prohibition. At least 17 states currently have ambiguous laws
on whether home brewers can transport beer or wine outside the
home, according to the American Homebrewers Association.
In Kansas and Minnesota, for example, home brewers can only make
beverages for themselves or family members. Other states permit
homemade beer and wine to be consumed by guests, too, as in
Arizona, Hawaii, Idaho and Illinois. Utah just legalized home brewing in
2009, and Oklahoma followed in 2010. Mississippi and Alabama
are the only states that still forbid it.
Home brewing was illegal in the United States until 1978, when the
federal government lifted Prohibition-era restrictions on making alcohol
in the home. The revised law allowed homemade beer and wine to be
offered at tasting competitions but also left most alcohol regulations up
to individual states. So many states have their own home-brewing
rules that supersede federal policies.
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