Women Have Beer Goggles Too
Even Bigger
Faced with an armada of smaller
competitors, the world’s biggest brewers
are getting bigger. Molson Coors Brewing
Co. (TAP) (TAP) recently joined
international rivals such as SABMiller Plc
and Heineken NV (HEIA) in expanding
beyond their main territories as craft beers
and imported brands seek to invade their
traditional strongholds. The 2.65 billion-
euro  purchase of StarBev LP will take
Denver-based Molson into the Czech
Republic, Hungary, Romania and Bulgaria.

SABMiller, (SAB) which has the biggest
emerging-market exposure of the major
brewers, last year gained a foothold in
Turkey and bought Fosters in Australia.
Japan’s Kirin  bought Brazil’s Schincariol
Participacoes while Amsterdam-based
Heineken acquired Mexico’s Fomento
Economico Mexicano;
It is a phenomenon most often associated with the more
than mildly inebriated male. But it seems that it is in fact
women who are more likely to be fooled by their “beer
goggles”.  Scientists have worked out why members of
the opposite sex can seem more attractive after a few
drinks – and they found that women’s judgement was
more greatly clouded by alcohol than were men's.

Researchers at London University asked more than 100
men and women to rate pairs of faces. Some did the
tests while drinking a pints of strong beer. Others were
given a similar-tasting non-alcoholic drink. One of the
tests involved looking at faces and stating whether they
thought each one was symmetrical or non-symmetrical.

Scientists have long known symmetry to be tied to
attraction, with a face in which one half mirrors the
other seen as a sign of good genes and good health.
Both the men and women given the beer found it more
difficult to work out if a face was symmetrical
than those on soft drinks.
Hillary's Beer -  Secretary of State Hillary Clinton recently cut loose during
her trip to the Summit of the Americas in Colombia partying at a local club and
chugging beer straight from the bottle.  Her choice: Aguila pilsner cerveza

Beer Without a Brewery-  Mikkeller is prolific brewery. Since being
founded in 2006, it has brewed more than 200 beers. Not bad for a "brewery"
that does not have a physical brewery of its own. It is known as a “gypsy”
brewery. Co-founder Mikkel Borg Bjergsø travels around the world, brewing
beers at other breweries. The beer is available in over a dozen countries.

Mark the Date -  the seventh annual American Craft Beer Week will be held.
May 14-20.  Celebrations are expected to be held across all 50 states as
communities come together to show appreciation on a local level for the more
than 1,900 small and independent craft brewers.

Use the Mail - The US Senate has just passed a Postal Service reform bill
that allows licensed shipments of alcohol by a licensed winery or brewery in
accordance with the laws of the state where the addressee takes delivery.  

Illegal Home Brews

An explosion of interest in home brewing is forcing lawmakers across
the country to review long-forgotten alcohol laws, some of which date
back to Prohibition.   At least 17 states currently have ambiguous laws
on whether home brewers can transport beer or wine outside the
home, according to the American Homebrewers Association.

In Kansas and Minnesota, for example, home brewers can only make
beverages for themselves or family members. Other states permit
homemade beer and wine to be consumed by guests, too, as in
Arizona, Hawaii, Idaho and Illinois.  Utah just legalized home brewing in
2009, and Oklahoma followed in 2010. Mississippi and Alabama
are the only states that still forbid it.  

Home brewing was illegal in the United States until 1978, when the
federal government lifted Prohibition-era restrictions on making alcohol
in the home. The revised law allowed homemade beer and wine to be
offered at tasting competitions but also left most alcohol regulations up
to individual states. So many states have their own home-brewing
rules that supersede federal policies.



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Edited by Jim Attach

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