Candy is Dandy
Water (?) Pong
Contrary to popular belief, there are some
official rules of beer pong that do not
involve alcohol consumption.

In the World Series of Beer Pong the rules
allow for liquid substitution. If beer is not
to your liking players can opt to consume
water instead of alcohol during the event.
And many in the competition do just that.
Even satellite events leading up to finals
find most contestants using water.

This year, the Seventh Annual World
Series of Beer Pong Championships  will
take place in Las Vegas Jan. 1-5, 2012.   
Players vie for cash prizes and a high
ranking on the new an international beer
pong ranking system.

Somehow we don't think this water-pong
will ever replace the revered original.
A growing number of confectioners have crossed what
may be the final frontier in candy flavoring:
candy made with beer.
They've worked out technical kinks -- beer burns at the
high temperatures used to make many kinds of candy --
and developed a market for sweets they describe as
"hoppy," "malty" and "yeasty."  

Behind the new round of testosterone-friendly sweets is
an attempt to correct a gender-imbalance in the $17.5
billion U.S. chocolate market: 90% of U.S. women buy
chocolate compared to 82 percent of men, according
data from Mintel Group, a market research firm.
A majority of chocolate is likely consumed by women,
because women buy more chocolate for themselves than
men do, and because men tend to buy chocolate to give
to women.None of the candy contains alcohol, makers
say, which burns off in the cooking process.

While makers typically don't test for the calorie count,
most assume calories are equivalent to non-beer candy
Goal for Bud-  Brazil intends to give Anheuser- Busch InBev NV, the world’s
largest brewer, the green light to sell beer in stadiums during the 2014 soccer
World Cup. The announcement marks a breakthrough after weeks of standoff
between the five-time world champion and the global soccer authority FIFA
InBev last month extended its beer sponsorship for the FIFA World Cup through
2022.

Coffee with beer chaser-  Starbucks plans to open as many as seven
stores that sell beer and wine in the Chicago area by the end of 2012. These
stores will offer high-quality, small plate options like cured meats and beer and
wine in addition to the usual coffee and tea. Starbucks has also been
experimenting with live entertainment, including music, poetry readings or
theater, depending on the neighborhood.

Taste the can -  Get ready for a new "taste-flow can" coming this spring
from MillerCoors. The technology includes puncturing a second hole in a can, so
the beer flows better. Where we at BeerNexus come from, that's called
"shotgunning." Perhaps that's why MillerCoors CEO Tom Long told the Wall
Street Journal, "Young people really like it."

The Big Apple Cubed -New York  Mayor Michael Bloomberg offended his
city's legions of beer drinkers this week by admitting he drinks his ale on the
rocks. "I actually put ice in my beer," Bloomberg told a crowd of stunned
employees at the Brooklyn Brewery.  Bloombers is not running for re-election.

Forget the Cork

  Whisky's reputation as the liquor of choice for refined drinkers may
have just taken a hit. Last week, beverage-maker
Scottish Spirits (which is actually based in Panama)
introduced a blended whisky packaged in a 12 oz. can.

The company is marketing the innovation as perfect for outdoor
occasions and is testing out the new containers in small markets
in the Caribbean and Africa, with hopes of expanding in the future.
But some angry whisky aficionados are arguing that their beloved spirit
has been robbed of its cachet. Will whisky in a can catch on?

Our guess, in a word, is no.














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Edited by Jim Attach

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