Rally Beer!
Happy 15th!
America’s smallest, largest, and most
award-winning Jewish (and now Sideshow
Freak) Beer Company, Shmaltz Brewing
celebrates its 15th year of brewing with
three Limited-Edition Extreme Holiday
Offerings, including Genesis 15:15 at
13.4% ABV, the HE’BREW Holiday Gift
Pack that will features eight prized Shmaltz
creations, and Jewbelation 15 brewed
with15 malts, 15 hops, 15% ABV.

Established in San Francisco in 1996 with
the first batch of 100 cases of HE’BREW
Beer bottled, labeled, and delivered by
hand, Shmaltz has sold more than ten
million bottles of beer to date.  

Shmaltz offerings are available in more
than 25 states through 30 wholesalers at
more than 3,000 retail specialty shops
across the U.S.
Chicago White Sox catcher A.J. Pierzynski, while
addressed reports that Boston Red Sox players drank
beer in the clubhouse during games last season,  
admitted that he has done the same.“Yes, I have before,
sometimes you’re just really struggling and you just say,
‘Hey, you know what, I need something to calm me
down and let’s have a beer.’ A couple of us will do it
together, and sometimes it works out.  "It's just,
sometimes you just need a rally beer. If you’re in extra
innings and you’re in about the 15th inning and you
really need to get going again, that sometimes works."

Red Sox pitcher Jon Lester readily admitted to drinking
beer in the clubhouse during games this season, saying
in his defense that it was a common practice in baseball.

Of the 30 teams in baseball, just 12 still provide beer to
their players. For the Red Sox, it long has been common
practice to have rookies load up plastic bags with bottles
or cans of beer to be consumed on the team bus after
games. The Sox also provide alcohol on team flights.
We've Got Breweries-  In the European Union, Germany has the largest
number of breweries (1,325). Six other Member States have more than 100
breweries each: United Kingdom (824), Italy (353), Austria (172), the Czech
Republic (145), Belgium (135), Denmark (120) and Poland (103).

Walmart Craft Brews-  Coming soon to your local Walmart: more craft
beer. The nation's largest company and biggest beer seller is planning to add
more craft brews.  Walmart was built on two things, said Fred Olsen, VP of
Operations: One was price, but the other was assortment, and you can't take
an area like beer and 'under-assort' yourself because the person who is buying
craft beer and wants that assortment will drive to Kroger and pay the 15%
more."

Granny Needs Beer -  Older women could boost their bone health by
drinking a glass of beer a day!  According to a new study ale is a good source of
dietary silicon which is a mineral important for the formation of new bone. Silicon
is found in many foods including fruit and vegetables but is most easily absorbed
from beer. It is found in the hops from which the drink is made.
Google Beer

Googlies have entered into a partnership with the Dogfish Head
brewery that has produced a beer called URKontinent.  
The ideas for the beer's ingredients came from all over the world.  

Legend has it that Urkontinent was the original supercontinent.

Theproject with Dogfish Head brewery was a Googler-driven project
organized by a group of craft brewery aficionados across the
company. Google is not receiving any proceeds from the sale of the
beer and we have no plans to enter the beer business.  

URKontinent is brewed in the style of a Belgian Dubbel. It begins with
Pilsner, Munich and Chocolate Malts and Belgian Dark Candi syrup.
Then we add unique ingredients from around the world. Wattleseed
from Australia imparts a chocolate, coffee, and hazelnut taste to the
beer. Toasted Amaranth from South America gives it an earthy, grainy
flavor and a little additional roast flavor. Green Rooibos from Africa
contributes a floral aroma and slight astringency. Myrica Gale from
Europe supplements the bitterness from minimal hopping. Hive Plex
Honey from California adds a subtle sweetness while maintaining the
dry finish.The careful combination of all these ingredients creates a
complex  Belgian style ale with coffee and chocolate  cherry flavors.

It is currently only available on draft in very select locations.



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Edited by Jim Attach

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