Another Retro Chic Beer
Lager's Missing Link
How did lager beer come to be? After  
decades of research, scientists have found
that an elusive species of yeast isolated in
the forests of Argentina was key to the
invention of the crisp-tasting German beer
600 years ago.  It took a five-year search
around the world before a scientific team
discovered, identified and named the
organism, a species of wild yeast called
Saccharomyces eubayanus that
lives on beech trees.  

It is believed that centuries ago,
S. eubayanus somehow found its way
to Europe and hybridized with the
domestic yeast used to brew ale, creating
an organism that can ferment at the lower
temperatures used to make lager.  
Geneticists have known since the 1980s
that the yeast brewers use to make lager,
S. pastorianus, was a hybrid of two yeast
species: S. cerevisiae — used to make ales,
wine and bread — and some other,
unidentified organism.
For decades, National Premium, once the largest selling
beer in Maryland has been a hazy, distant memory. That
will change since Tim Miller, a real estate agent, has
acquired the trademark and plans to bring the beer back.  

But like many popular beers, sales of National Premium
suffered as its original maker — the National Brewing
Co. — was sold and then resold. Stroh Brewing Co.,
which bought the brand from G. Heileman Brewing Co.,
stopped making National Premium in 1996.  In 1998,
Frederick Brewing Co. brought National Premium back
in cans with much fanfare, but the experiment didn't last
long. and the name was purchased by Brands USA.

Brands USA then put up for auction the trademark rights
National Premium along with those of about 200 long-
obsolete brands, including Victrola, the magazine
Collier's and Meister Brau beer. The Meister Brau brand
sold for $32,500. National Premium went to Mr. Miller
for much less, though he declined to give the amount

The retro chic trend began with Pabst Blue Ribbion-
which has skyrocketed to selling 2.2 million barrelss of
beer last year- and bands such as Schlitz and Primo.
Who Cares?-  Anheuser-Busch has announced that it’s introducing a sleek,
new model of eight-ounce can this October. Consumers will have their choice of
four brands — Budweiser “Half Pints,” Bud Light “Azulitas,” Bud Light Lime
“Limeys,” and Michelob Ultra “Quenchers” — in both 12- and 24 can cartons.

Beer Brings $$-  Selling more bottles of beer than water, West Virginia
University made more than $75,000 from the first round of alcohol sales at their
first football home game. Vendors sold 21,811 bottles of beer and went through
10 kegs of craft beer during the game, raking in $160,656 in gross sales.  Of
that, WVU netted a total profit of $75,781.

Beer Bath -  At the Medobory Sanatorium in western Ukraine, visitors come
not only to take “the waters,” but also “the beer.” Not to drink, of course, but
to bathe in.  According to Medobory mmersing oneself in beer helps the kidneys,
and aids digestion. The yeast bacteria in the swill rejuvenates the skin and calms
the body, as well, it says.
Good Deed - Bad Result

Clem Cypra took the case of beer to Engine 9 on U Street
(Washington DC) to thank the firefighters for putting out an air
conditioner fire at his home.  That beer was found in the firehouse
fridge Thursday.  Chief Kenneth Ellerbe shut down the station for
hours and ordered firefighters undergo breathalyzer tests.  
Cypra says the firefighters had refused to take the beer, but he
insisted, and now feels terrible.

“The last thing in the world I wanted to do was cause anybody
problems,” says Cypra. “It was a gesture of thanks. And it turns out
to cause them potentially any problem, that’s a little bit of a fiasco
and an unintended consequence of doing the right thing.”

Chief Ellerbe said "Our rules and regulations specifically forbid our
members from placing themselves under the influence of intoxicants.
My responsibilities include ensuring that our vehicles are operated in a
safe manner and that our employees follow the rules that are in place
to ensure the safety of our community and our members.

The station’s command staff is expected to face disciplinary action.



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Edited by Jim Attach

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