|Cast your vote for beer!
|Potential voters in Rochester, NY now have a strong incentive to
vote - free beer. Both the Democrat and Republican parties will
be giving out 2 samples of beer to anyone over 21 years old who
registers to vote for the first time. The program targets younger
voters who have the lowest registration rate in the country.
Monroe County (NY) Democratic chair person Molly Clifford
said, "We are not at all promoting alcohol. We are promoting
voting, and promoting political participation. Andy Moore, her
Republican counterpart added, " And of course if someone
doesn't want to try the tasting they are still welcome to register."
Special sign up booths will be placed at local minor league
baseball games and at community festivals.
|Craft Beer Sales Rise
Despite a drop in overall beer consumption in the US during the last 12
months imports increased by 1.9% while craft beer sales rose by 3.4%
according to the Association of Brewers. The craft beer industry grew
at a greater rate than imports for the first time since 1996 indicating a
shift in choices being made by the American consumer.
Growth was fueled by regional specialty brewers who produce 15,000
to 2 million barrels. Their production gains offset losses by contract
brewers, microbreweries, and brewpubs.
The Association of Brewers reports that the US currently has 1,426
craft breweries, 986 brewpubs, 385 microbreweries, and 55 regional
specialty breweries currently operating.