Anchor Brewing Sold
Light Beer Not Really Light
In the brewing process most light
beers' sugar content has been
reduced to one fifth to one quarter of
normal lagers.  As a result light beer
only contains 20% to 30% of the
calories of a normal lager.

Various techniques can be used for
producing beers with a low alcohol
content. The beer can go through the
complete production cycle, after
which the alcohol is removed or the
alcoholic fermentation can be
stopped by cooling down the
fermentation or by removing  
some of the yeast. But
beware - some
beers with a low  alcohol content
contain around three times as many
sugars as ordinary lagers and
thereby contain around as many
calories as ordinary lagers.

So, if you really must keep calories
down with a light beer be sure to
check the label first.
Anchor Brewing Co., the San Francisco beer company that
helped spark the modern microbrewery movement, has been
sold to two Bay Area entrepreneurs who are in the artisan beer
and spirits business., Keith Greggor, 55, and Tony Foglio, 64,
who are most associated with the creation
and marketing of Skyy Vodka.

The 70-person brewery on San Francisco's Mariposa Street
had been held by Fritz Maytag, heir to the washing machine
fortune, since 1965.The company traces its origins to the Gold
Rush, but when Maytag took it over it was nearly bankrupt.

Maytag, 72, invested his inheritance into the company and
turned it around. At a time when mass-produced beer was
gaining in popularity, Maytag is credited with reviving the craft
beer industry and influencing the founders of other
microbreweries, including Sierra Nevada Brewing Co.

"Combining Keith and Tony's passion for the Anchor Brewing
Co., their industry experience and expertise only means that
Anchor will be enjoyed in San Francisco for generations to
come," Maytag said in a statement.

Mr. Maytag will remain with the company as chairman emeritus.
The Best and the Worst - AGQ magazine's top six beers to have before you
die:  Allagash White, Ommegang Hennepin, Oskar Blues Dale Pale Ale, Redenbach Grand
Cru, Anchor Steam, and Samuel Smith Oatmeal Stout  Not to be outdone, Esquire
magazine picked the worst six: Bud Light Chelada, 7-Eleven Game Day Light, Rock Ice,
Sleeman Clear, Michelob Ultra Pomegranate Raspberry, and Camo 24.

.
Heineken Cerveza —  Dutch brewer Heineken N.V. announced on April, 30
that it has completed the acquisition of the beer businesses of Fomento
Económico Mexicano, S.A.B. de C.V.  The move adds the Dos Equis, Tecate and
Sol brands to Heineken’s portfolio as well as allowing it to instil its signature beer
into profitable Latin American markets .


But It Was Garbage - Two sanitation workers in Columbia, Mo., may face
criminal charges for removing garbage from the city dump. That garbage was
50 cases of beer. An area distributor had sent some 1,500 cases of expired beer
to the landfill. And what's dumped there belongs to the city. The workers were
caught on tape loading the discarded brew into their pickup.
World Cup Beer Bonanza

There's no trophy at the end, but Anheuser-Busch InBev and SABMiller
are likely to emerge as the brewing winners of the football World Cup
starting in June. SABMiller should benefit from higher sales in hosts
South Africa, where it has an 89 percent share of the market, while AB
InBev stands to profit from its first World Cup sponsorship since its
merger and a good showing from the Brazil team.

Hosting a World Cup is certainly good for beer sales, as Germany
showed in 2006 when the influx of some 2 million foreign visitors
helped stem a decade-long decline in consumption. South Africa is
expecting to benefit too. SABMiller has predicted it will sell an extra 10
million litres of beer during the five week World Cup period.

The distance for many foreign fans means only 200,000 are expected,
although they will probably stay longer. It will be winter in the southern
hemisphere, not core drinking season, and the host nation is not
expected to go far. Nonetheless ia 15% local sale boost is predicted.

On a global basis AB InBev is likely to enjoy the greatest relative uplift
due to its dominance of the football crazy Latin American markets in
the winter months according to most stock analyists.

Budweiser has been the official beer of the World Cup since 1986, an
odd status given soccer remains a secondary sport in the United
States, the beer's chief market, where it is principally played by
non-drinking children.

However, the 2010 World Cup will be first since Belgian InBev's
$52 billion purchase of Anheuser-Busch in 2008.











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Edited by Jim Attacap