New Champ At 41% ABV
Beer Is Sexy
Men get more impressed with girls
who opt for beer instead of a glass of
wine or other more “girlie” drinks, a
new UK survey has found. But only
one in 10 women would order a beer
when out on a date according to a  
study commissioned by beer
company BitterSweet Partnership.

According to the men questioned  a
beer glass makes the women appear
more sexy, confident, fun and
independent. In fact, it is a “turn-on” if
a girl requested a beer on a first date,
the survey participants said.

However, women would ditch beer for
other options because they think
drinking beer makes them appear
masculine and unattractive. Just six
per cent of women would pick a beer
as their drink of choice on a first date,
the survey discovered.

The researchers quizzed 2,000 men
from across the UK .
A controversial Scottish brewery has said it has reclaimed the
title of the world's strongest beer from German rivals - with
Sink the Bismarck at 41%. BrewDog, of Fraserburgh, made
headlines last year when it unveiled a 32% beer called Tactical
Nuclear Penguin. However, Schorschbrau released the 40%
strength Schorschbock. BrewDog said its newly released 41%,
Sink the Bismarck, would cost £40 for a 330ml bottle
and would only be sold online.

Alcohol Focus of Scotland had previously expressed concerns
about BrewDog's approach. Its chief executive Jack Law said:
"Over the past few months BrewDog have continued to
produce stronger and stronger beers of which we disapprove.  
However by commenting on this irresponsible brewing practice
we only serve to add to their marketing and therefore we have
no further comment to make."

But BrewDog's managing director James Watt said the
company was doing all it could to promote a responsible
approach to beer drinking. "Beer has a terrible reputation in
Britain, it's ignorant to assume that a beer can't be enjoyed
responsibly like a nice dram or a glass of fine wine. A beer like
Sink the Bismarck should be enjoyed in spirit-sized measures."
BrewDog was previously branded irresponsible for an 18.2%
beer called Tokyo, which it then followed with a low alcohol
beer called Nanny State, then Tactical Nuclear Penguin.
Whopper Bar-  Burger King is planning to sell beer in some of its  fast-food
restaurants. The concept is called a Whopper Bar, and will open first in Miami Beach,
followed by New York, Los Angeles and Las Vegas. Burger King already has a Whopper
Bar at Universal Citywalk, near the theme parks, in Orlando, Fla. The beers would be
domestic ( Miller and Budweiser) and will be served in aluminum bottles for  $4.25 alone.  
Throw in a whopper and you're up to $7.99, or roughly $2 more than a hamburger, fries
and drink combo.

Illegal Beer Pong — It's game over for beer pong in downtown
Hungtington Beach, CA. The City Council in the Orange County community has
just passed a ban on alcohol-based games in new downtown restaurants and
those trying to renew their entertainment permits. A ban for existing restaurants
was passed last fall. The idea is to change the downtown's image as a place for
extreme partying.  Most bar owners were against the ban.

Most Valuable Brands - US beer Budweiser now owned by the Belgium-
based brewing giant AB InBev secured its position as one of the world’s 20 most
valuable brands with a 27% rise in brand value and a four-place climb to 15 in
the Global 500.

Bud was named as the most valuable beer brand in the world, while Heineken
took second place, followed by Corona. Budweiser is the second most valuable
beverage brand overall, behind Coca-Cola.
Beer Beats Wine For Health

Whether you prefer ales, lagers, stout, bitter or wheat beers, studies
show that one drink a day for women or up to two drinks a day for
men will reduce your chances of strokes, heart and vascular disease.

What’s interesting is that it was proven that those who drank one beer
a week compared to those who drank one beer a day experienced no
variance in reducing stroke risks. It is said that light to moderate
drinkers will decrease their chances of suffering a stroke by 20%.

A researcher at the Texas Southwestern Medical Center reported that
those who consume moderate amounts of beer (one to two a day at
the most) have a 30-40% lower rate of coronary heart disease
compared to those who don’t drink. Beer contains a similar amount of
‘polyphenols’ (antioxidants) as red wine and 4-5 times as many
polyphenols as white wine. Alcohol has also been attributed of its ability
to increase the amount of good cholesterol (HDL) into the
bloodstream as well as help to decrease blood clots.

Beer also contains vitamin B6, which prevents the build-up of amino
acid called homocysteine that has been linked to heart disease. Those
of us who have high levels of homocysteine are usually more prone to
an early onset of heart and vascular disease. A new study performed
at the TNO Nutrition and Food Research Institute in Utrecht indicates
that those who drink beer had no increase in their homocysteine level
but those who drank wine or liquor had an increase of up to 10%. Also
noted was the fact that those who drank beer experienced a 30%
increase in vitamin B6 in their blood plasma, thereby proving that beer
(in moderation) is actually healthier to drink than wine and other liquor

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Edited by Jim Attacap