|Cold Beer & Cold People
|Beer Bikes Get The OK
|The beer bike will ride on in
Amsterdam.The outsized bikes,
seating groups of people around a
central bar, are something of a fixture
in the city's center. But two accidents
within two months prompted the city
councillor responsible for transport to
launch an investigation in June.
Following that review the city has just
decided to allow the bikes to coninue
operating.They will, however, need
permits from the various city
boroughs, and those permits are
likely to come with restrictions on
hours of operation and requirements
for a sober driver.
One of the better-known operators,
PartyFiets.nl, offers two-hour tours on
bikes that seat up to 22 people and
carry 30 litres (7.9 gallons) of beer.
|In the face of complaints from only 20 people, Toronto-based
Molson Coors pulled a 30-billboard campaign that advertised
Coors Light as “colder than most people from Toronto”.
The billboard, which was part of Molson Coors' “Colder than . .
.” summer beer campaign, went largely unnoticed by anyone
east of the Rockies until a Toronto newspaper carried a
complaint from a Toronto resident who saw t he ad
while on vacation.
Within hours of the story, Molson Coors backtracked and
cancelled the campaign after it received complaints from
people who thought they offended residents of Canada's
largest city. “Our decision was we didn't want to offend
anyone,” said spokesman Adam Moffat. “It wasn't meant to be
harmful but was supposed to be playful.
The irony is that the advertising campaign was devised by
Toronto-based advertising agency
|No Plastic, Please
The U.K. Home Office has commissioned a new design of plastic glasses
in an attempt to stop regular ones from being used as weapons.
Official figures show 5,500 people are attacked with glasses and bottles
every year in England and Wales. There are rumors that the use of
these new plastic glasses would be made mandatory.
The British Beer and Pub Association is strongly opposed to the new
plastic glasses being made compulsory. Neil Williams from the
association said he was concerned that drinkers would notice a drop in
quality. "For the drinker, the pint glass feels better, it has a nice weight
and the drink coats the glass nicely. That's why people go out for a
drink, to have a nice experience."
He said there was a danger that pubs with no record of trouble would
be penalised. Williams added that the industry also fears the extra
costs at a time when many pubs were struggling in the recession.
Nick Verebelyi, the designer in charge of delivering the new pint, said
they were looking at two approaches. "One is to coat the glass with a
substance that will make sure the glass doesn't shatter into pieces
when it is broken - that could be a plastic material for example.
We could do something more radical, by looking at the whole shape
and substance of the pint - we could come up with something that is
completely different to glass. '
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