Cold Beer & Cold People
Beer Bikes Get The OK
The beer bike will ride on in
Amsterdam.The outsized bikes,
seating groups of people around a
central bar, are something of a fixture
in the city's center. But two accidents
within two months prompted the city
councillor responsible for transport to
launch an investigation in June.

Following that review the city has just
decided to allow the bikes to coninue
operating.They will, however, need
permits from the various city
boroughs, and those permits are
likely to come with restrictions on
hours of operation and requirements
for a sober driver.

One of the better-known operators,, offers two-hour tours on
bikes that seat up to 22 people and
carry 30 litres (7.9 gallons) of beer.
In the face of complaints from only 20 people, Toronto-based
Molson Coors pulled a 30-billboard campaign that advertised
Coors Light as “colder than most people from Toronto”.

The billboard, which was part of Molson Coors' “Colder than . .
.” summer beer campaign, went largely unnoticed by anyone
east of the Rockies until a Toronto newspaper carried a
complaint from a Toronto resident who saw t he ad
while on vacation.

Within hours of the story, Molson Coors backtracked and
cancelled the campaign after it received complaints from
people who thought they offended residents of Canada's
largest city. “Our decision was we didn't want to offend
anyone,” said spokesman Adam Moffat. “It wasn't meant to be
harmful but was supposed to be playful.

The irony is that the advertising campaign was devised by
Toronto-based advertising agency
Beer Moves to #1-  An August survey by the Gallup organization showed that
the number of adult Americans drinking alcohol had remained steady at 64 percent
despite the economic downturn. According to Gallup beer was still the No. 1 alcoholic
drink in the USA. The gap narrowed in recent years, and wine edged ahead for one
year in 2005, but the latest poll found 42 percent of people choose beer, 31 percent
choose wine and 23 percent choose liquor.
Beer Brings Bone Health-  In a recent clinical study of 1,700 women whose
average age was 4,8 researchers, using ultrasounds of the women's hands, found that
those who drank beer had better bone density than those who did not drink beer.
Researchers speculated that the silicone and phytoestrogens in beer were factors
contributing to better bone density.

Born On Date Extended-   A material that could lead to beer with significantly
longer shelf life has just been designed by researchers. The approach works by removing
riboflavin, or vitamin B2, which causes changes to beer's flavour when exposed to light
passing through the bottle.  Scientists at the Technical University of Dortmund designed
a polymer "trap" with tiny crevices that capture the riboflavin molecules.  
No Plastic, Please

The U.K. Home Office has commissioned a new design of plastic glasses
in an attempt to stop regular ones from being used as weapons.
Official figures show 5,500 people are attacked with glasses and bottles
every year in England and Wales. There are rumors that the use of
these new plastic glasses would be made mandatory.

The British Beer and Pub Association is strongly opposed to the new
plastic glasses being made compulsory.  Neil Williams from the
association said he was concerned that drinkers would notice a drop in
quality. "For the drinker, the pint glass feels better, it has a nice weight
and the drink coats the glass nicely. That's why people go out for a
drink, to have a nice experience."

He said there was a danger that pubs with no record of trouble would
be penalised.  Williams added that the industry also fears the extra
costs at a time when many pubs were struggling in the recession.

Nick Verebelyi, the designer in charge of delivering the new pint, said
they were looking at two approaches.  "One is to coat the glass with a
substance that will make sure the glass doesn't shatter into pieces
when it is broken - that could be a plastic material for example.
We could do something more radical, by looking at the whole shape
and substance of the pint - we could come up with something that is
completely different to glass. '

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The current 'Nonic' (no nick)
glass, with a strengthened
bulge an inch from the rim was
invented in 1960. It replaced
the dimpled pint glass (pictured
above) which was too difficult
to stack

Approximately 126 million
pints of beer are served a week
in the UK
News Archive
Edited by Jim Attacap