Magic Ink
Belgian Beer Blues
Last year Belgian beer production
dropped by 3.8% and exports fell for
the first time since 2000 by 6.8% or
716,000 hl, The trend has continued
in 2009 worrying many in the industry.

However Brasseurs Belges (brewers
association) asserts that the situation
is now "stable".

Also cited as a major problem is the
24.7% increase of beer imports in
Belgium which has hurt local
breweries.  On the flip side, Belgium
still remains the country with the
lowest number of  beer imports
in the world.

Belgium exported nearly half of its
total beer production last year.
Exports to France, Germany and
Great Britain (accounting for 60
percent of exports) declined last year
for the first time ever by 13%.
Colorado Springs company, Chromatic Technologies Inc.
(CTI), is booming while rivals in the ink industry are cutting
back. Music distributors, foodmakers and the beer giant
MillerCoors are using their color-changing ink to make their
packaging stand out. The company expects sales to double
this year, to $20 million.

Thanks to CTI's ink, the mountains on Coors Light cans turn
blue when the beer reaches optimal drinking temperature
(roughly 43°-50°F). Coors already used color-changing ink on
paper labels for bottles, but the brewer had struggled to find a
contractor that could create the same effect on cans.

"CTI is the only one that delivered," says Ray Toms, a
MillerCoors scientist who worked on the project. MillerCoors
signed a two-year contract to buy all of its ink for cans from
CTI. The beer company will accounts for 40% of CTI's
revenue.  Coors prints 20 million cans of Coors Light daily.
Fat Free Beer-  Beer contains no fat, some proteins  and a small quantity
(around 3%) of fermented sugar making far healthier than most soft drinks.  Even
more, the yeast cells added to the beer during the brewing process produce vitamin B
and other vitamins that remain in the beer.

Bud Sued for Babes-  Budweiser recently ran a series of ads where beautiful
women appea in front of two truck drivers drinking the brew. Inspired by the ad,  
Richard Overton of Michigan promptly bought a case of the beer, drank it and waited -
but no hot babes appeared. The disappointed consumer filed a lawsuit against the
brewer claiming emotional distress and mental injury due to false advertising and wanted
over $10,000 in damages.  The court said it would take much more than a case of
Budweiser to get Mr. Overton a date and quickly dismissed the case.


Turnpike Beer-    Gene Muller, founder and president of Flying Fish Brewing Co,
(NJ) has begun to release different beers named after exits on the New Jersey
Turnpike.  However he has not found favor with the Turnpike Authority or New Jersey's
Mothers Against Drunk Driving chapter.  Both have called for a change in the beers
names claiming the current ones seem to suggest it is okay to drive drunk on the
Turnpike.  Mr. Muller is said to be enjoying the great publicity while preparing  his next
Turnpike Exit beer.  
.
Spelling Counts with Beer

Correct spelling in the eBay auction is essential.  The item in question is
a full bottle of Allsopp's Arctic Ale brewed in 1852. It was first listed on
eBay was "allsop's arctic ale.full and corked with a wax seal."
Unfortunately, the seller left off the second 'p' in Allsopp's. This meant
that any potential buyers searching for the correct spelling of Allsopp's
would not be able to find it. This error is clearly a typo as  Allsopp's is
correctly spelled in the description.

The auction had a starting price of $299.00 and closed with a winning
bid of $304.00 with 2 bids from 2 different users. Eight weeks later the
new owner listed the beer on eBay again but  this time Allsopp's was
spelled correctly using the auction title: "Museum Quality ALLSOPP's
ARCTIC ALE 1852 SEALED/FULL!!!"

The auction received 157 bids from 56 unique bidders and closed with
a winning bid of $503,300.00. It turns out the original seller's typo
cost him over $500,000.  

The original seller said the bottle has been in his family for over 50
years before he decided to auction it off.  He further stated that the
person who bought it from him only laughed when asked for
more money considering his huge profit.


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Edited by Jim Attacap