|Belgian Beer Blues
|Last year Belgian beer production
dropped by 3.8% and exports fell for
the first time since 2000 by 6.8% or
716,000 hl, The trend has continued
in 2009 worrying many in the industry.
However Brasseurs Belges (brewers
association) asserts that the situation
is now "stable".
Also cited as a major problem is the
24.7% increase of beer imports in
Belgium which has hurt local
breweries. On the flip side, Belgium
still remains the country with the
lowest number of beer imports
in the world.
Belgium exported nearly half of its
total beer production last year.
Exports to France, Germany and
Great Britain (accounting for 60
percent of exports) declined last year
for the first time ever by 13%.
|Colorado Springs company, Chromatic Technologies Inc.
(CTI), is booming while rivals in the ink industry are cutting
back. Music distributors, foodmakers and the beer giant
MillerCoors are using their color-changing ink to make their
packaging stand out. The company expects sales to double
this year, to $20 million.
Thanks to CTI's ink, the mountains on Coors Light cans turn
blue when the beer reaches optimal drinking temperature
(roughly 43°-50°F). Coors already used color-changing ink on
paper labels for bottles, but the brewer had struggled to find a
contractor that could create the same effect on cans.
"CTI is the only one that delivered," says Ray Toms, a
MillerCoors scientist who worked on the project. MillerCoors
signed a two-year contract to buy all of its ink for cans from
CTI. The beer company will accounts for 40% of CTI's
revenue. Coors prints 20 million cans of Coors Light daily.
|Spelling Counts with Beer
Correct spelling in the eBay auction is essential. The item in question is
a full bottle of Allsopp's Arctic Ale brewed in 1852. It was first listed on
eBay was "allsop's arctic ale.full and corked with a wax seal."
Unfortunately, the seller left off the second 'p' in Allsopp's. This meant
that any potential buyers searching for the correct spelling of Allsopp's
would not be able to find it. This error is clearly a typo as Allsopp's is
correctly spelled in the description.
The auction had a starting price of $299.00 and closed with a winning
bid of $304.00 with 2 bids from 2 different users. Eight weeks later the
new owner listed the beer on eBay again but this time Allsopp's was
spelled correctly using the auction title: "Museum Quality ALLSOPP's
ARCTIC ALE 1852 SEALED/FULL!!!"
The auction received 157 bids from 56 unique bidders and closed with
a winning bid of $503,300.00. It turns out the original seller's typo
cost him over $500,000.
The original seller said the bottle has been in his family for over 50
years before he decided to auction it off. He further stated that the
person who bought it from him only laughed when asked for
more money considering his huge profit.
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