 |
| |
 |
| Molson says No More Beer |
| Clydesdales Get Political |
| The Budweiser Clydesdales visited Lansing, Michigan to raise awareness of the state's beer industry, which created more than 60,000 jobs in 2008, and to discourage a beer tax increase. "Our industry is one of the only industries in Michigan that's still doing well," said Michael Lasher, vice president of M&M Beer Distributors, Inc. He said any tax increase would have a dramatic effect on sales and on the industry. The Michigan beer sector pumps more than $5 billion into the state economy every year and generates more than $340 million in sales tax. Passers-by snapped photos of the horses named Bud, Fire, Jake, Curly, Mic, Bob, Elite and Sammy. Two other horses tagged along as backup. All the horses' dark manes were trimmed and tightly braided, decorated with red and white ribbon and florets. Tails were tied with red and white bows. |
| Nearly 2,500 retirees from Canada's Molson brewery are angry with the company's decision to phase out their free monthly beer allotments. Claiming they want to "standardize perks across the country to current and past employees", Molson said that current workers' allotment of free beer will fall from 72 dozen bottles or cans a year to 52 dozen. Retirees' free beer will fall from six dozen bottles a month to one dozen and will be phased out in five years. In Vancouver and Montreal, unions have filed grievances against the company, which said the free beer costs about $1 million per year. Retirees were universally outraged. Union leader Tim Scott said that "Molson is trying to take advantage of us, as a way to cut retirees' benefits and using the bad economy to justify it." Scott added that "this is a benefit that was negotiated at the time peope were retiring and it was taken away without any warning or without giving the pensioners something back of equal value." In April, parent company Molson Coors announced its net profit more than doubled in the first quarter compared to last year, to $75.7 million, the newspaper said. |
| QUICK HITS |
Atlantic City Switch- Financial straits have led Resorts Atlantic City to,
allegedly, swap cheaper beer for expensive beer, causing drinks buyers to receive
unwanted alcohol and in theory, gamble more. Over the past year, Resorts Atlantic City
has served improperly labeled beer. The first instance occurred in August, where a Coors
Light tap was pouring out Coors Original. In March, a Miller Genuine Draft, nicknamed the
"Champagne of Beers", was linked to a keg containing Miller Lite. Miller Lite is purchased
cheaper
Record Drinking- A beer lover from Oberhausen, Germany, has topped his own
world record by gulping down 50 litres of beer in 4 minutes 55 seconds.
Philipp Traber, 35, thus improved by 17 seconds his previous record: in 2001, he had
emptied 250 glasses of beer in 5 minutes 12 seconds, which was registered in the
Guinness World Records. Traberr said he owed his success to his brother who had served
the necessary 250 glasses of beer. The price of the beer was one euro per glass. The
money will be donated to a charity organization
Genesee Beer Returns- North American Breweries is investing $10 million
into Rochester’s Genesee Beer brand, hoping to bring the brewery back to “its glory
days.”
The renewed effort will include merging the sales and marketing teams from Labatt USA
and Genesee, once a recognized beer in Western New York. The company said it has
begun $6 million in upgrades and will invest another $4 million in 2010.
allegedly, swap cheaper beer for expensive beer, causing drinks buyers to receive
unwanted alcohol and in theory, gamble more. Over the past year, Resorts Atlantic City
has served improperly labeled beer. The first instance occurred in August, where a Coors
Light tap was pouring out Coors Original. In March, a Miller Genuine Draft, nicknamed the
"Champagne of Beers", was linked to a keg containing Miller Lite. Miller Lite is purchased
cheaper
Record Drinking- A beer lover from Oberhausen, Germany, has topped his own
world record by gulping down 50 litres of beer in 4 minutes 55 seconds.
Philipp Traber, 35, thus improved by 17 seconds his previous record: in 2001, he had
emptied 250 glasses of beer in 5 minutes 12 seconds, which was registered in the
Guinness World Records. Traberr said he owed his success to his brother who had served
the necessary 250 glasses of beer. The price of the beer was one euro per glass. The
money will be donated to a charity organization
Genesee Beer Returns- North American Breweries is investing $10 million
into Rochester’s Genesee Beer brand, hoping to bring the brewery back to “its glory
days.”
The renewed effort will include merging the sales and marketing teams from Labatt USA
and Genesee, once a recognized beer in Western New York. The company said it has
begun $6 million in upgrades and will invest another $4 million in 2010.
| Miller Donates Beer MillerCoors is donating 10,000 cases of beer that will be shipped to U.S. troops in the Middle East in time for the Fourth of July holiday. The donation is being made as part of program launched by Pizzas 4 Patriots, a nonprofit organization created to support service men and women that is in its second year of delivering food and beverages to the troops overseas. The organization will send more than 25,000 pizzaswith the cases of Coors Light and Miller Lite to the Middle East through the donations of products and services by corporate sponsors MillerCoors, Pizzeria Uno and DHL. They say it will be the world's largest pizza party. The beer and pizza will be loaded onto a DHL jet at New York's John F. Kennedy International Airport for air transport to the Middle East. send contributions for On Tap to webmaster@beernexus.com |
Beernexus.com
FLASH NEWS - FLASH NEWS - FLASH NEWS - FLASH NEWS - FLASH NEWS - FLASH NEWS
Edited by Jim Attacap