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| Another Blue Ribbon for PBR |
| Big Beer Now In Alabama |
| The Beer Tasting Institute of North America recently published the results of a blind taste testing of several top selling macro, retro, and regional brews. According to the report all of the beers had several elements in common including a strong crispness on the tongue and a very slight sweet aftertaste. The report further noted that they all tasted best ice cold - even a few-degrees rise in temperature brought out nasty flavors led by an unpleasant popcorn aftertaste. The big winner was Pabst, followed by Old Style (also a Pabst brand), Budweiser, Leinenkugel, Miller, Point, Bud Light, Coors Light, Miller Lite and Busch Light. The most surprising result was that the very popular Miller Lite barely avoided last place, finishing ahead of only Busch Light. Pabst, the winning beer, is one of the fastest growing beers in the USA. It has a huge following in the 30 something generation. Interestingly the beer comes from a company consisting of an office suite in Illinois. Pabst has no brewery and Miller makes its beers. Pabst’s business model is also unique. Pabst’s senior brand manager Bryan Clarke said the former owner died and left the company to a charitable trust, so whenever you drink a Pabst, most of the money goes to charities instead of shareholders. |
| Alabama Governor Bob Riley has signed legislation today that immediately raises the alcohol limit on beer from 6 percent to 13.9 percent by volume. Members of Free the Hops, a grassroots advocacy group that has been lobbying for years for the change, said it will allow the sale of many gourmet beers with a wide range of tastes.Alabama had the nation's lowest alcohol limit on beer prior to the new law. Ireland's Oldest Brewery Closes The iconic Beamish brewery in Cork has closed ending a chapter in the city's centuries-old brewing heritage. Beer has been made at the well-loved South Main Street site since 1690 but owners Heineken decided last year to move all operations to its Lady's Well brewery. Heineken, the Dutch brewing giant, said the closure was the end of an era, particularly for generations of Cork families who worked there |
| QUICK HITS |
NYC Honors Beer Garden- Between 1820 and 1860, 1.5 million immigrants
arrived in America from Germany, bringing with them their own cultural traditions --
among them outdoor beer gardens. The German beer gardens catered to whole families,
and public drinking was just one of their attractions. The Bohemian Hall & Beer Garden is
New York¹s oldest and most famous beer garden; built in 1910 , and has just been
awarded the title of most authentic European beer garden in New York.
Canada's Most Expensive- You can cry in your beer if you want to -- but it
isn't going be cheap. Alberta, in a mere 12 months, has gone from having the cheapest
beer in Canada to the most expensive suds in the country. A survey of beer prices from
St. John's, N.L., to Victoria shows Albertans are paying as much as $15 more a case for
the same brew.
Ban the Can- San Bernardino, CA has cracked down on sales of 40 oz. cans of
beer and malt liquor. A police spokesperson said the removal of single bottles of beer
and malt liquor are their " newest targets of opportunity in the city's campaign against
crime."
arrived in America from Germany, bringing with them their own cultural traditions --
among them outdoor beer gardens. The German beer gardens catered to whole families,
and public drinking was just one of their attractions. The Bohemian Hall & Beer Garden is
New York¹s oldest and most famous beer garden; built in 1910 , and has just been
awarded the title of most authentic European beer garden in New York.
Canada's Most Expensive- You can cry in your beer if you want to -- but it
isn't going be cheap. Alberta, in a mere 12 months, has gone from having the cheapest
beer in Canada to the most expensive suds in the country. A survey of beer prices from
St. John's, N.L., to Victoria shows Albertans are paying as much as $15 more a case for
the same brew.
Ban the Can- San Bernardino, CA has cracked down on sales of 40 oz. cans of
beer and malt liquor. A police spokesperson said the removal of single bottles of beer
and malt liquor are their " newest targets of opportunity in the city's campaign against
crime."
| The End of the Beer Mat? The German company that makes 75% of the estimated 5.5 billion beer mats (or coasters as they are known in the US and Australia) in the world is near bankruptcy. The Weisenbach factory takes in the logs and turns them to pulp before producing lightweight, highly absorbent board which it then prints, cuts and packages for use throughout the globe. The factory can make more than 12 million a year when working a capacity. Drinkers flip them, spin them, tear them and scrawl on them, while a small dedicated group of enthusiasts (called tegestologists) collect them. In Ireland - where beer mat use is the world's highest at more than 50 per person per year - the familiar brands they contain, such as Guinness and Jameson whiskey, mean that tourists pocket them as a souvenir But while they may have a fond place in people's hearts, ultimately the beer mat is just another advertising tool. And the economic climate "has not helped" says company chief executive Garry Hobson, citing trends in the brewing and pub industries as denting demand. Declining beer sales, as people opt to drink at home, have led to fewer orders while the closure of pubs (especially in the UK where some estimates put the rate of demise at five a day) mean there are fewer venues for beer mats to be used. And the trends among brewers to merge and create even bigger global giants (for example SAB and Miller, the Heineken, Carlsberg and Scottish & Newcastle agreement and Budweiser's deal with Anheuser-Busch) have seen a fall in overall advertising spending, Mr Hobson says. "A few years ago there were 10 main brewers worldwide, but the round after round of consolidation there are just five. That has plunged into economic uncertainty. send contributions for On Tap to webmaster@beernexus.com |
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Edited by Jim Attacap