|Radio Beer Ads in Danger!
|The next radio beer ad you hear may be the last! The Distilled
Spirits Council and Beer Institute's new advertising code has
taken effect. It states that 70% of a radio station's listeners must
be 21 or older in order to carry an ad for any alcoholic
beverage. The code is designed to insure that the ads are
reaching an appropriate audience.
Estimates suggest that nearly three quarters of the $231 million
spent on radio advertising in beer ads might be shifted to
Beer advertising on television is not covered by the new code.
Evidence keeps mounting that beer might be even more healthy
than red wine in protecting against certain heart related
ailments. Now there's even more good news.
A recent American/Israeli study revealed that beer is rich in
silicon, a mineral associatd with healthy bones. The study found
that men get up to 33% more of the mineral in their diet than do
women. The reason for this, the study concluded, is that the
men are getting it from the grain in beer. The women studied
were found to be getting silicon from green beans, cereal, and
Green beans or beer - take your choice.