Spirits Council and Beer Institute's new advertising code has
taken effect. It states that 70% of a radio station's listeners must
be 21 or older in order to carry an ad for any alcoholic beverage.
The code is designed to insure that the ads are reaching an
appropriate audience.
Estimates suggest that nearly three quarters of the $231 million
spent on radio advertising in beer ads might be shifted to
different stations.
Beer advertising on television is not covered by the new code.
festive ale inspired by John Smithwick's original Irish recipe dating from 1710, is now
being distributed in draught form to Irish pubs across the nation. The beer was frist
brewed at St. Francis Abbey in Kilkenny, Ireland, one of that country's oldest
breweries.
Dog Beer.. really. Rumors have begun that Fisher Brewing (France) is considering
reviving an unusual trio of beers that caused a stir nearly a decade ago - La Biere
Amoureuse (an aphrodisiac beer) , Mom Toutou (beer for cats) and Mom Titi (beer
for dogs). Animal lovers need not worry as both the cat and dog beers are
non-alcoholic.
Who pays for these studies? A Glasgow University psychology professor
recently studied 120 male and female students drinking habits. Among other
revelations they discovered that after drinking about two pints of beer both
genders increased the perceived attractiveness of the opposite sex by about 25%.
Evidence keeps mounting that beer might be even more
healthy than red wine in protecting against certain heart
related ailments. Now there's even more good news.
A recent American/Israeli study revealed that beer is rich in
silicon, a mineral associatd with healthy bones. The study
found that men get up to 33% more of the mineral in their
diet than do women. The reason for this, the study
concluded, is that the men are getting it from the grain in
beer. The women studied were found to be getting silicon
from green beans, cereal, and mineral water.
Green beans or beer - take your choice.
