|One Bud Wins, the Other Loses
|Beer Wars Movie
|Anheuser-Busch InBev has just lost a major battle to use the
"Budweiser" name after an EU court rejected its claim to
register the word as a Europe-wide trademark. U.S.-based
Anheuser-Busch -- now renamed Anheuser-Busch-InBev after
a $52 billion takeover by Belgium's InBev and their infinitely
smaller Czech rival Budejovicky Budvar have haggled for
years over the name which was once also the name of Czech
town famous for its fine beers.
The European Court of First Instance upheld a 2007 decision,
saying the right to use the famous "Budweiser" name has
already been legally claimed by Anheuser-Busch's rival Czech
brewer in several EU countries. Budvar registered the name
as a trademark in 1991 with the EU trademark agency, five
years before Anheuser-Busch. The EU court said the 2007
decision by the EU's trademark agency, which oversees both
national and EU-wide trademarks was justified. The agency
upheld Budvar's trademark in Austria and Germany and
rejected Anheuser-Busch's appeal.
The exclusive use of the famous names have seen a number
of legal challenges by Budvar, which itself lays claim to the
use of the brand and still brews beer in the southern Czech
town of Ceske Budejovice -- also known as Budweis. A-B
InBev said that the ruling posed no practical problems in
selling their brand names in European countries saying they
would rely on other already existing national trademarks to
protect their brand names.
|Beer Wars LIVE marches into select
movie theaters in a one time only live
simulcast event on Thursday, April
16th to tell the David and Goliath
story of the American beer industry.
The event will feature a discussion
with brewers and industry experts
hosted by Ben Stein following the
documentary “Beer Wars”. The film
will take audiences inside the
business of beer to see the daily
battles and all-out wars that dominate
the beer industry. Check local
theaters for the 8 PM showing.
Fullers Goes To The Can
One of the most awarded and
acclaimed ales in the U.K. is now in a
can - it's the classic Fuller's London
Pride, long considered one of the
great best bitters available.
With more than a century and a half
of experience behind it, the Fuller's
brewery is the last remaining family
brewery in London.
|"R" rated beer
Three inventive mates in Sydney say they will bring to New Zealand an
Aussie beer-lover's fantasy: a bottle of brew with a woman on the label
whose bikini disappears as the contents are consumed. Hamish
Rosser,Richie Harkham, and Jarrod Taylor, have launched the Skinny
Blonde label, a low-carb beer that has taken the market by storm.
"We had this idea of the disappearing bikini and researched into
disappearing ink," said Mr Rosser who has a degree in chemical
engineering. "Then we did a few trial runs and when we realised it
worked we were stoked". The trio formed the company Brother's Ink
and unlike most breweries, they began trying to brew a beer to
match their label and not the other way around.
Mr Rosser said they now have plans to expand their business around
Australia and to New Zealand and would probably license the idea to
get it on the market in Britain. "Nude Beer", an American version of
the same idea was briefly available in the 1960's but quickly faded due
to bad tasting beer. Rosser says Skinny Blonde uses far superior
technology in its disappearing ink and that the beer is "tasty".
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