It's a what?
Smart Label
According to a US Beer Institute survey 9
our of 10 Americans have no idea what a
Lambic is. Understandable since Lambics
are only produced in the Senne River Valley
region of Belgium.

The beer is unusual because it is
spontaneously fermented with wild,
naturally occurring yeast and bacteria that
reside in the air as well as in brewery
equipment and entire brewery structures
The specific, ideal microbial profile that
exist in the Senne Valley ensures that a true
lambic beer that cannot be reproduced
elsewhere.

The brewery equipment that harbors and
nurtures various kinds of yeast and bacteria
is never fully cleaned or sanitized. The
decaying structures of breweries are
maintained as such so that important
microbial flora are not lost. Authentic lambic
beer  should display the word “lambic” (or
"lambiek") on the label. Beer that is
spontaneously fermented but is not from
Belgium cannot be true lambic.Lambics
are typically aged for six months to three
years, and young and old lambics are often
blended. Fresh, whole fruit is also typically
an ingredient, and is added to the base
lambic beer. The fruit is then fermented in
the beer, as it is rich in fermentable sugars.
Give some credit to Molson Coors for using thermochromic
ink on their beer packaging.  The redesigned  Coors Light
packaging now uses a special ink that signals when it has
been cooled to their recommended drinking temperature.

The beer’s label was focused on the Rocky Mountains in
Colorado, where Coors is based, and which turn blue to
signal when the beer is ready to drink. The company has
also redesigned the cans that have a double-sided design
– the "cold-activated" logo is vertical on one side and
horizontal on the other.







Overall UK beer sales declined  7.2%  this quarter, the
largest decline in a decade. Beer sales in pubs, bars and
restaurants fell even more, plunging 8.1%.

The gloomy figures come after moves to ease restrictions
on glass sizes for so drinkers can buy draught beer and
cider in two-third of a pint glasses. Industry analysts said
the impact of the credit crunch and looming recession were
significant factors in the decline.
Save the Squirrels-  A new drink has been created by a Scottish brewery to
help efforts to protect red squirrels. Part of the proceeds from sales of Red Squirrel
Ale will be donated to the Dingwall-based Highland Red Squirrel Group.  It has been
estimated that only 160,000 red squirrels are left in the UK.  Loss of habitat has been
identified as another factor in their demise. Thursday's launch of the ale coincides with
Red Squirrel Week from 14-22 October


Quinua over Barley - With prices for malting barley becoming more and more
prohibitive, brewers around the world try many alternative sources for their products.
Chilean Ricardo Molina has launched a new beer made of the Andean cereal quinua,
well known for its superior nutritional properties.  Even though quinua prices are five
times higher than malt prices, this blond beer is not much more expensive than its
competitors. The percentage of quinua present in the beer is small enough so it does
not influence the price.

Is this really Bavaria?-    Bavaria NV, the Netherlands' second - biggest
beer brewer, is in a legal duel with a group of German brewers that want it to stop
using the name Bavaria on the beverage.  At issue is the validity of EU rules that gave
the Bavarian brewers rights for ``Bayerisches Bier,'' German for Bavarian beer, and
whether they can block Bavaria's trademarks. The debate on the scope of these
so-called geographical indications has pitted the EU against countries such as the U.S.,
Australia and Argentina in global trade talks
Call a Cab

When a man asked to be taken 740 miles to the Munich beer
festival, cabbie Mick Hogan thought he was joking.  But the
desperate man - called Dave and in his 30s - explained he had
missed his flight to the Oktoberfest and there were no more
available. Hogan, 54, checked the mileage from Portsmouth, Hants,
and told Dave it would cost £1,700, plus £250 for the Channel
Tunnel and a hotel for the night.

Dave agreed to the £1,950 fare, showing him a wallet stuffed with
cash. "I thought he was having a laugh or it was one of my cabbie
mates doing a wind-up - but he was serious. It felt surreal, but it
was better and more profitable than being sat on the rank all day"
said Hogan. He crossed France, Belgium and Luxembourg before
reaching Munich, Germany, after 17 hours of driving.

After dropping Dave in the city centre. Mick said: "I didn't need to
give him a lift back because he had a plane ticket.  It was an
interesting trip but not one I'd want to take every day."

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Record Decline in Beer