|Across the nation, beer brewers say the reeling economy is
being reflected in the sales of beer, traditionally considered
recession proof. Beer drinkers are seeking comfort in
cheaper brews and slaking their thirst for suds at home
rather than in bars and restaurants.
So called "value brands" such as Busch and Natural Light
are already up 13 percent over last year. Other "value
brands" of beer are selling 9.4 percent more now than over
the same time last year. Sales of kegs, which mostly go to
restaurants and bars, is also down by slightly more than 3
percent indicating fewer people are drinking beer out.
Miller Genuine Draft considered a "premium brand" saw
sales go down 10.6 percent, a percentage compatible with
most domestic premium brands.
The same seems to be happening in other nations. The
world's biggest brewer by volume, Inbev, has blamed
soaring raw material costs for the increased cost of beer to
consumers. This in turn has led to a 11% profit fall for the
company. Their flagship premium brand, Stella Artois has
been especially hard hit with a 15% sales decline.
|It's little wonder Brits claim they are
gasping for a pint when they get to
the pub - because the average first
beer is not served until 6.14pm. A
study has found the time for the first
drink - nicknamed "Beer O'Clock" -
has got later over the years.
In fact, many Europeans will be on
their second or third tipple by the
time the average Brit gets to the bar.
The study found that Danish drinkers
have an average Beer O'Clock of
4:41pm. They also go on longer than
British drinkers. The average Dane
finishes his or her last drink at
10.44pm - compared to the average
Brit's closing pint at 10.37pm.
More than 7500 drinkers were
studied. The Dutch start drinking
latest at 7.19pm, while Germans are
last to leave the bar.
Moscow out of beer!- Manchester United and Chelsea fans drank so much
beer while in Moscow for the Champions League finals that they left most of the pubs
in the Russian capital dry. Most bars in the city were out of beer as much as three
hours before kick-off thanks to the 80,000 fans who arrived for the match. Fans
revealed that everywhere they went in the Red Square area they were told: "No
more beer, only vodka."
Burgers and DUI - Fast-food workers across the Inland Northwest, particularly
those working the late shifts, are credited by police with helping form an unofficial
front line of defense against drunken driving. Call it the McDUI. Police estimate 10
percent of their DUI complaints are made by fast-food workers. Sometimes there's
alcohol visible - other times it's the smell that gets employees' attention. It's then a
simple matter of getting the customer's license and calling police.
Daughter KO's Beer Sale- A father who tried to buy a six pack of Bud
from a branch of Tesco (Norwich, UK) was told that he could not do so because he
had his teenage daughter with him. The customer, Dom Zeden, said that the alcohol
was for his own consumption and he would not give any to the teenager but the
cashier refused to back down and he left empty-handed. Mr. Zeden will sue.
New Video Game
Two Belgian inventors have created a video game for men to play
while using public urinals. Werner Dupont, a software developer,
and Bart Geraets, an electrical engineer, got the idea while drinking
Belgian trappist beers, they recently told Reuters Television. “This
thing had to be invented by Belgian people and that’s what we are,”
The ‘Place to pee’ booth is designed for two users at a time and
offers two games - blowing up aliens in outer space or skiing down a
virtual slope. Gamers hit their target by aiming at sensors positioned
on either side of the urinal.
A specially designed paper cone allows women to play too.
send contributions for On Tap to firstname.lastname@example.org
FLASH NEWS - FLASH NEWS - FLASH NEWS - FLASH NEWS - FLASH NEWS - FLASH NEWS