Bottle Cap Bust
Old Beer
The federal government has said no to Weed beer, or at
least to the bottle caps of beer brewed at a popular local
brewery in the town of Weed, CA.  

Brewer Vaune Dillmann faces possible sanctions or fines
from the Alcohol and Tobacco Tax and Trade Bureau if he
continues to brew and sell beer with bottle caps printed with
the label “Try Legal Weed".  Bureau spokesman Art
Resnick said that the bottle caps tell consumers to support
an illegal drug -- a policy that violates rules of the Bureau.

Dillmann, says his bottle caps both promote his beers and
the community in which he brews them.  After all, he said,
the labels on his beers have a picture of the Weed arch
and the city's founding father, Abner Weed, on the label.

Dillmann's bottle caps also say a “A Friend in Weed is a
Friend Indeed.”  He went on to say that he's also outraged
that his beer is being singled out for using a possible pot
play on words when Anheuser-Busch has used “Bud” --
another name for marijuana -- to promote its Budweiser line
of beers.  Dillmann, with support from the town's mayor, is
appealing the Bureau's decision.
The Chinese brewed beer called 'Kui'
some 5,000 years ago. In Mesopotamia, a
4,000 year-old clay tablet indicates that
brewing was a highly respected profession
- and the master brewers were women.  In
ancient Babylon, the women brewers were
also priestesses. The goddesses Siris and
Nimkasi were patronesses of beer, and
certain types of beer were reserved
exclusively for temple ceremonies.

In 2,100 BC Hammuabi, the 6th King of
Babylonia, included provisions regulating
the business of tavern keepers in his great
law code. These provisions covered the
sale of beer and were designed to protect
the consumer. The punishment of short
measure by an innkeeper was drowning,
which was an effective way to prevent any
repetition of the offence!  An ancient tablet
now in New York's Metropolitan Museum
lists Babylonian beers as: dark beer, pale
beer, red beer, three fold beer, beer with a
head, without a head etc. It also records
that beer was sipped through a straw - in
the case of royalty a golden straw, long
enough to reach from the throne to a large
container of beer kept nearby.
QUICK HITS
Schlitz is Back!-    Pabst Brewing Company will be marketing nostalgia as it
reintroduces Schlitz beer in selected markets this month. At one time Schlitz was the
best selling beer in America until they  changed the brew's formula in the 1970s which
resulted in plummeting sales.  The new Schlitz has gone back to its original formula.


Bud Ale - Budweiser American Ale will be introduced nationally by October.  It is
meant to attract what A-B's marketing department calls "experimenters". The new
ale's task is to bring its own sales while also drawing drinkers to regular Budweiser,
which is on a two-decade slide.  A-B expects the new ale, priced somewhat higher
than regular Budweiser,to enhance rather than diminish the Budweiser's image.  Ales
have traditionally been a stronghold of the fast-growing craft beer industry.
.

Medical News-   research published just this week shows that for binge drinkers
beer may be less harmful to the brain than wines and spirits.
A study from Germany's GÅ¡ttingen University shows that the hippocampus, the part
of the brain involved in memory, spatial tasks and other functions, was more than
10% smaller in those that drank wine than in those who favoured beer.
             Drinking Art

What can be better than going to an art exhibit and drinking from
it?  In Dresden, Germany, Hannes Broecker has created an
exhibition called "Drink Away the Art." Each painting (container)
contains a potent mixed drink and viewers of the exhibition are
invited to take a pour a glass for themselves as they view the art.

People watched throughout the night the containers slowly
emptied.  Broecker explained that "art takes many forms and
evokes many senses in people and this one happens to explore
taste sensation.  As the different colored liquids are slowly drained
the art display changes. It's the first work of art that changes while
you watch and sip your cocktail."
(click to enlarge pictures)














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