This round is on me!
Merger Mania
No. 2 U.S. beermaker SABMiller's  move to combine
American operations with No. 3 Molson Coors will likely be
approved even though it will increase market concentration,
antitrust experts said.  The approval may be a reflection of
how much easier it has become for companies to merge
under the Bush administration, antitrust lawyers said.

Anheuser-Busch, which brews Budweiser, Busch and
Michelob, is the longtime U.S. market leader with just under
half of all U.S. beer sales. Miller holds 18.7 percent of the
market and Coors 11 percent, The rest of the market is
shared by imports and microbrewed beers. The proposed  
merger would give Anheuser-Busch and the new
MillerCoors joint venture control over nearly
80 percent of the U.S. beer market.

The $400 Beer

Carlsberg ads say it's "probably the best beer in the world."
At $400 a bottle, it's now the most expensive. The brewer,
Scandinavia's biggest, introduced a beer Friday that costs
$396.47. The Vintage No. 1 brew will be sold at three
Copenhagen restaurants, including Noma,  the world's
15th-highest rated restaurant in 2007.The product, costing
357 times more than Carlsberg's main Danish lager brand,
has been developed to challenge luxury wines in the
gourmet restaurant market
Denmark, a country of 5.4 million, has 16 billionaires. The
number of billionaires worldwide rose 21 percent last year
to 946, Forbes magazine said.
Britain's beer drinkers have been
named the most generous in
Europe after research conducted
by one of the world's largest
brewers found them to be the most
likely to pay for a round of drinks.

Eighty two per cent of Britons said
they were more likely to get a
round in for their friends than split
the bill, according to figures put
together by Miller Brands parent
company SABMiller, as part of its
Beer Etiquette report.

A further 77 per cent said that they
would buy someone a drink
regardless of whether they thought
they would get one in return. The
Scottish and Welsh were found to
buy Britain's largest rounds, for up
to 6.8 and 6.9 people per round
respectively.  The biggest round in
Europe went to the Belgains, who
were prepared to buy a round for
up to 7.1 people. Germans were
found to be less generous, with 90
per cent saying that they would
prefer to split the bill and
meticulously work out who
had what.
Save the Kegs-    Florida has made it nearly impossible for someone to legally
sell a beer keg to a recycling yard unless he or she can prove ownership of the
stainless steel container. It seems keg thefts have become a serious problem nationally
and are emblematic of a broader problem of thieves finding a more lucrative market for
scrap metals because of the high demand in places like China and India.  According to
the Beer Institute, nearly 400,000 kegs were stolen last year, representing more than
a $50 million loss to the breweries that must replace the lost kegs

Craft-style light - The University of Kings College (Ottawa, Canada) is
incorporating every student's favourite pastime into study-time by turning beer into a
university course called "Brewing Science: The History, Culture, and Science of Beer".  
While it might sound like a dream course for some students, the university promises a  
course that "deeply intertwines cultural history along with the history of science,
centred around a particular social and technological development, that is, brewing
beer".  Wonder where they will go for a field trip.

Election 2008-  While many Nevadans voted for their candidate of choice  fin
their recent primary, others cracked a cold one and participated in another type of
preference polling: beer caucusing.  At Great Basin Brewery Brewing Co. in Sparks, the
rules for caucusing were pretty simple: One ballot for each beer you ordered. In all,
about 1,800 voters cast ballots in the Great Nevada Beer Caucus.
And after a week of voting, the Democratic winner was U.S. Sen. Barack Obama and
Republican Congressman Ron Paul.
News Archive
Tap/Cooler Just For You

When you're feeling really hot there is nothing like a nice cool beer
to get you to the right temperature, the Heineken and Krups
LCD-equipped keg / fridge might be the answer.  The device has
been in Europe for a while but it now looks like they want the
Americans to have a taste.

It may not work in the US, but Heineken and Krups want to give it a
go and have set the price at $400 with an April launch date. Would
you want a 5-liter Heineken keg which will keep your beer cold and
tasting nice fresh for 30 days?

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