|This round is on me!
|No. 2 U.S. beermaker SABMiller's move to combine
American operations with No. 3 Molson Coors will likely be
approved even though it will increase market concentration,
antitrust experts said. The approval may be a reflection of
how much easier it has become for companies to merge
under the Bush administration, antitrust lawyers said.
Anheuser-Busch, which brews Budweiser, Busch and
Michelob, is the longtime U.S. market leader with just under
half of all U.S. beer sales. Miller holds 18.7 percent of the
market and Coors 11 percent, The rest of the market is
shared by imports and microbrewed beers. The proposed
merger would give Anheuser-Busch and the new
MillerCoors joint venture control over nearly
80 percent of the U.S. beer market.
The $400 Beer
Carlsberg ads say it's "probably the best beer in the world."
At $400 a bottle, it's now the most expensive. The brewer,
Scandinavia's biggest, introduced a beer Friday that costs
$396.47. The Vintage No. 1 brew will be sold at three
Copenhagen restaurants, including Noma, the world's
15th-highest rated restaurant in 2007.The product, costing
357 times more than Carlsberg's main Danish lager brand,
has been developed to challenge luxury wines in the
gourmet restaurant market
Denmark, a country of 5.4 million, has 16 billionaires. The
number of billionaires worldwide rose 21 percent last year
to 946, Forbes magazine said.
|Britain's beer drinkers have been
named the most generous in
Europe after research conducted
by one of the world's largest
brewers found them to be the most
likely to pay for a round of drinks.
Eighty two per cent of Britons said
they were more likely to get a
round in for their friends than split
the bill, according to figures put
together by Miller Brands parent
company SABMiller, as part of its
Beer Etiquette report.
A further 77 per cent said that they
would buy someone a drink
regardless of whether they thought
they would get one in return. The
Scottish and Welsh were found to
buy Britain's largest rounds, for up
to 6.8 and 6.9 people per round
respectively. The biggest round in
Europe went to the Belgains, who
were prepared to buy a round for
up to 7.1 people. Germans were
found to be less generous, with 90
per cent saying that they would
prefer to split the bill and
meticulously work out who
|Tap/Cooler Just For You
When you're feeling really hot there is nothing like a nice cool beer
to get you to the right temperature, the Heineken and Krups
LCD-equipped keg / fridge might be the answer. The device has
been in Europe for a while but it now looks like they want the
Americans to have a taste.
It may not work in the US, but Heineken and Krups want to give it a
go and have set the price at $400 with an April launch date. Would
you want a 5-liter Heineken keg which will keep your beer cold and
tasting nice fresh for 30 days?
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