The $5,000 Beer
The Research Says...
CAMRA is urging brewers and pubs
to make real ale more
female-friendly after its research
found that about 80 percent of
women have never tried the
drink in a pub!

"When is the last time you saw any
press or television advert for beer
which is meant to attract women?"
said spokesperson Paula Waters.

"At best they are inoffensively aimed
at men and at worst they are
downright patronising to women.
---------------
Researchers at The Center for
Disease Control and Prevention say
that74 % of the binge drinkers
surveyed said they drank beer
exclusively or predominantly in their
most recent binge-drinking episode.
distilled spirits or liquor was second
with 22 % of drinks; and wine and
other flavoured premixed drinks
accounted for 11 % of binge drinks.
QUICK HITS
News Archive

A full, sealed bottle of Allsopp's Arctic Ale, from 1852,
just sold on Ebay for $503,300. Yes, you read that
correctly. This sale was definitely for a historical artifact
though, and not just for the beer itself.

Allsopp's Brewery was notable for brewing some of the
first India Pale Ales in England for export to the colonies.
This Arctic Ale was formulated to last through an arctic
expedition to search for a lost explorer, Sir John Franklin.
This is the oldest known sealed bottle of beer in the
world. Two bottles of this were sent to the US about 100
years ago, and this is one of those bottles.   

The real kicker, is the current seller bought this beer less
than 2 months ago on Ebay for.....$304. But, he had to
pay shipping. The guy who bought for $500k got free
shipping; what a deal. The $300 auction was simple:
Here is an old bottle of beer for sale.
Please buy it.

The seller of the $500k auction obviously paid attention
in History class and magically turned an old bottle of beer
into a one-of-a-kind historical artifact. No word on the
mental health of the guy who sold it for $300.
CANada - More and more Canadians are choosing to reach for their beer in a can.
Nationwide, sales of canned beer are up 10 per cent over last year, according to a
recent report from The Brewers Association of Canada.  Meanwhile, bottled beer sales
are down four per cent nationwide.  The rise of cans has been blamed for at least
one plant closure in Edmonton - the Molson brewery there could only produce bottles.


Space Burp - After allegations that astronauts flew drunk, NASA's rules on
alcohol are under scrutiny. The agency currently doesn't allow its astronauts to imbibe
in orbit, but over the years of crewed space travel, many astronauts have enjoyed a
tipple.  Unfortunately for thirsty astronauts, beer is poorly suited to space
consumption because of the gas it includes. Without gravity to draw liquids to the
bottoms of their stomachs, leaving gases at the top, astronauts tend to produce wet
burps.


Text Messages -  Greene King Brewing (GB) has begun a new quality
campaign which involves texting comments to the brewery while you are
sitting in the pub. The "quality textline" number will be appearing on branded
dripmats and posing the question "have you had a good pint?"
GK has also started to put information on beer mats about how a beer should
look, smell and taste.
Drink Beer to be Healthy

Alcohol consumption may lower the risk of developing kidney
cancer, according to a report in the British Journal of Cancer.

Dr. Alicja Wolk from the Karolinska Institute, Stockholm,  
investigated the association of different types of alcoholic beverages
and of total alcohol consumption with the risk of kidney cancer in a
large population-based study in Sweden.

The study involved 855 subjects with kidney cancer and 1204
"controls" without cancer. They reported their alcohol consumption
in terms of standard portion sizes -- a glass of beer being 200
milliliters, a glass of wine being 100 mL, and a glass of strong wine or
hard liquor equal to 40 mL.  The team found that the odds of
developing kidney cell cancer was about 40-percent lower among
those who consumed 620 g of alcohol per month compared
to those who did not drink at all.

Drinking more than two glasses of red wine per week was associated
with a 40-percent reduction in kidney cell cancer risk compared with
drinking no red wine, the investigators observed, and there were
similar trends for more than two glasses per week of
white wine or strong beer.



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