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| The $5,000 Beer |
| The Research Says... |
| CAMRA is urging brewers and pubs to make real ale more female-friendly after its research found that about 80 percent of women have never tried the drink in a pub! "When is the last time you saw any press or television advert for beer which is meant to attract women?" said spokesperson Paula Waters. "At best they are inoffensively aimed at men and at worst they are downright patronising to women. --------------- Researchers at The Center for Disease Control and Prevention say that74 % of the binge drinkers surveyed said they drank beer exclusively or predominantly in their most recent binge-drinking episode. distilled spirits or liquor was second with 22 % of drinks; and wine and other flavoured premixed drinks accounted for 11 % of binge drinks. |
| QUICK HITS |
A full, sealed bottle of Allsopp's Arctic Ale, from 1852, just sold on Ebay for $503,300. Yes, you read that correctly. This sale was definitely for a historical artifact though, and not just for the beer itself. Allsopp's Brewery was notable for brewing some of the first India Pale Ales in England for export to the colonies. This Arctic Ale was formulated to last through an arctic expedition to search for a lost explorer, Sir John Franklin. This is the oldest known sealed bottle of beer in the world. Two bottles of this were sent to the US about 100 years ago, and this is one of those bottles. The real kicker, is the current seller bought this beer less than 2 months ago on Ebay for.....$304. But, he had to pay shipping. The guy who bought for $500k got free shipping; what a deal. The $300 auction was simple: Here is an old bottle of beer for sale. Please buy it. The seller of the $500k auction obviously paid attention in History class and magically turned an old bottle of beer into a one-of-a-kind historical artifact. No word on the mental health of the guy who sold it for $300. |
CANada - More and more Canadians are choosing to reach for their beer in a can.
Nationwide, sales of canned beer are up 10 per cent over last year, according to a
recent report from The Brewers Association of Canada. Meanwhile, bottled beer sales
are down four per cent nationwide. The rise of cans has been blamed for at least
one plant closure in Edmonton - the Molson brewery there could only produce bottles.
Space Burp - After allegations that astronauts flew drunk, NASA's rules on
alcohol are under scrutiny. The agency currently doesn't allow its astronauts to imbibe
in orbit, but over the years of crewed space travel, many astronauts have enjoyed a
tipple. Unfortunately for thirsty astronauts, beer is poorly suited to space
consumption because of the gas it includes. Without gravity to draw liquids to the
bottoms of their stomachs, leaving gases at the top, astronauts tend to produce wet
burps.
Text Messages - Greene King Brewing (GB) has begun a new quality
campaign which involves texting comments to the brewery while you are
sitting in the pub. The "quality textline" number will be appearing on branded
dripmats and posing the question "have you had a good pint?"
GK has also started to put information on beer mats about how a beer should
look, smell and taste.
Nationwide, sales of canned beer are up 10 per cent over last year, according to a
recent report from The Brewers Association of Canada. Meanwhile, bottled beer sales
are down four per cent nationwide. The rise of cans has been blamed for at least
one plant closure in Edmonton - the Molson brewery there could only produce bottles.
Space Burp - After allegations that astronauts flew drunk, NASA's rules on
alcohol are under scrutiny. The agency currently doesn't allow its astronauts to imbibe
in orbit, but over the years of crewed space travel, many astronauts have enjoyed a
tipple. Unfortunately for thirsty astronauts, beer is poorly suited to space
consumption because of the gas it includes. Without gravity to draw liquids to the
bottoms of their stomachs, leaving gases at the top, astronauts tend to produce wet
burps.
Text Messages - Greene King Brewing (GB) has begun a new quality
campaign which involves texting comments to the brewery while you are
sitting in the pub. The "quality textline" number will be appearing on branded
dripmats and posing the question "have you had a good pint?"
GK has also started to put information on beer mats about how a beer should
look, smell and taste.
| Drink Beer to be Healthy Alcohol consumption may lower the risk of developing kidney cancer, according to a report in the British Journal of Cancer. Dr. Alicja Wolk from the Karolinska Institute, Stockholm, investigated the association of different types of alcoholic beverages and of total alcohol consumption with the risk of kidney cancer in a large population-based study in Sweden. The study involved 855 subjects with kidney cancer and 1204 "controls" without cancer. They reported their alcohol consumption in terms of standard portion sizes -- a glass of beer being 200 milliliters, a glass of wine being 100 mL, and a glass of strong wine or hard liquor equal to 40 mL. The team found that the odds of developing kidney cell cancer was about 40-percent lower among those who consumed 620 g of alcohol per month compared to those who did not drink at all. Drinking more than two glasses of red wine per week was associated with a 40-percent reduction in kidney cell cancer risk compared with drinking no red wine, the investigators observed, and there were similar trends for more than two glasses per week of white wine or strong beer. send contributions for On Tap to webmaster@beernexus.com |
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