High Tech Makes Green Beer
Rolling Rock Now
Sam Adams

Australian brewer Fosters is doing its bit to go green by
adopting a new brewing technology that produces
energy via waste products

Beer it seems, contrary to popular opinion, could actually
be a solution to some of the world's problems.  The
project, funded in part by an Australian government
grant, will employ a microbial fuel cell devised by
scientists at the University of Queensland (UQ) to
generate energy from waste water at Foster's production
plant near Brisbane.

The unveiling of the new fuel cell comes as food and
beverage companies face increased pressure to turn to
more environmentally friendly production methods.  "We
must learn how to diversify our portfolio of fuels - and we
must learn to reduce our energy and water usage.  
Fosters is proud to be a leader in this endeavor." said a
company spokesman.

The technology within the fuel cell reduces unwanted
output by continuously feeding on organic substances
like sugar, starch and alcohol found in brewery waste
water, which is then turned into Watts.   Along with
creating energy, the technology also leaves clean water
and non-polluting carbon dioxide as bi-products, he
added.
The former Latrobe Brewing Co.
plant, which churned out Rolling
Rock beer for more than six
decades, will soon produce about
2,000 half barrels of
Samuel Adams beer daily.

Boston Beer Co., brewer of Samuel
Adams beers, signed a deal with
plant owner City Brewing Company
to brew its products. Boston Beer
said it planned to invest $3 million to
$7 million to upgrade the famous
plant in Latrobe, PA, to
accommodate its brewing
processes, proprietary yeasts and
extended aging time of its beer.

The Massachusetts-based Boston
Beer produces about 21 different
styles of beer under the Samuel
Adams line.
In May 2006, the Latrobe Brewing
Co. name and its Rolling Rock /
Rock Green Light brands were sold
to Anheuser-Busch Cos. for $82
million. The beers are now being
mead at the A-B plant in Newark, NJ.
QUICK HITS
Price Rise-  Organizers of the world-famous Oktoberfest in Munich
have announced a 5.5 percent price increase: A one-liter mug will cost up
to euro7.90 (US$10.70) at this year's autumn beer festival -- the highest
price ever. German brewers claim their prices must increase because in the
last two years the price of barley has doubled to euro200 (US$271) from
euro102 per ton.  This, they say, is due to farmers  planting more higher
profit crops such as rapeseed and corn that can be turned into ethanol or
bio-diesell.  With brewers demand exceeding the lowered supply of barley
prices have risen dramatically.


98 Tons - Clean-up crews in Athens collected 98 tons of beer cans left
behind by Liverpool and AC Milan fans during their stay in the city for the
Champions League final, a city official said. "From Tuesday onwards, we
collected seven 14 ton truck-loads of beer cans," said Malvea Lottia, of the
Athens Sanitation Department.  The only question left is just how much
beer would be in 98 tons of cans?  

Privatization -The European Beer Consumers Union (EBCU)
today criticised the Czech government's plan to sell its stake in
brewery Budejovicky Budvar claiming that the privatisation may
harm the quality of Budvar beer. The EBCU is afraid the Czech
brewery would get to the hands of Anheuser Busch, Budvar's rival
in  trademark lawsuits worldwide.  Budvar is the third largest Czech
brewery, a foremost beer exporter, and the last state-owned
brewery in the Czech Republic.
Laundry Tumbles With Beer

If you'd rather be having a beer with friends than washing your
clothes, a U.S. laundromat has come with the solution. With six
beers on tap, plus a range of bottled brews in the fridge, wireless
Internet connection, couches and video games, Laundry 101 is as
much a bar as a laundry.

"The people who use the bar usually just have a beer or two while
they do their laundry," said Zach Brandon, 34, part-owner of
Laundry 101 and city council member in Madison, WI.

Brandon came to Madison from Ohio in 1998 to open a hybrid mix
of Internet cafe and laundromat, but all that's left of that plan is a
$7,000 espresso machine under the bar.

"So that idea went out the window pretty fast." Instead, Laundry
101 serves an array of beers including local brews such as Capital
Brewery's seasonal Maibock ale -- made in Middleton just outside
Madison -- catering largely for students from the nearby University
of Wisconsin-Madison. "It's generally a fun, easygoing crowd we get
in here, people who want to kick back with friends while they wash  
their clothes," said Brandon.




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