|Beer Drinkers Help the Economy
|A new study by Leonard Lee of
Columbia University had 388 people
taste-test two different beers: one
regular and one doctored with a few
drops of balsamic vinegar. The
participants were then divided into
three different groups:
those who knew nothing about the
balsamic, those who were told
about the balsamic ahead of time,
and finally those who were told
about the balsamic, but after they
drank it and before they voted.
The results of the taste test even
surprised the researchers. The
group who knew nothing preferred
the vinegar, while those who knew
about the vinegar preferred the
plain. Sounds like balsamic might
enhance beers flavor, but that if
you know about it you're going to
Past research has revealed that
knowing the brand or other
information about a product can
lead to higher consumer ratings.For
instance, Coke is rated higher when
consumed from a cup bearing the
drink's logo compared with one that
Next time you take a drink, be proud. That beer comes
from an industry that contributes nearly $190 billion to
the American economy according to a study released
Monday by the Beer Institute and the National Beer
The study, named Beer Serves America, found that the
direct impact of the beer industry in the US economy is
$90 billion dollars a year, with secondary impact
accounting for the rest of the $190 billion total.
The study found that the beer industry is a strong source
of jobs. The results state that beer producers employ
more than 900,000 workers, and the industry supports
800,000 at liquor retailers. However, the study uses a
broad definition of "liquor retailer," lumping in
supermarket and convenience store workers in their total.
Beer distributors also account for another 91,000 jobs,
and some in the industry said these jobs were better
"These people do not work for minimum wage. They earn
quality wages and benefits," said Betty Buck, NBWA
board chair and president of Buck Distributing Co. in
Upper Marlboro, Maryland.
In addition, the study found that the beer industry is
responsible for $36 billion in taxes to local, state and
federal government, according to the findings. A
significant amount of money also goes to the agricultural
sector and producers of barley, hops, rice and corn.
100% Expansion- Oskar Blues Brewery -- the nation's first
microcanning craft brewery and makers of Dale's Pale Ale -- is expanding its
brewhouse for the fourth time in four years. This week the brewery is
finishing the process of replacing four 60-barrel tanks with four 120-barrel
tanks. The new tanks will allow Oskar Blues to double its brewing capacity.
(A barrel equals 31 US gallons.) Since it began hand-canning its beer (two
cans at a time on a table-top machine) in November of 2002, Oskar Blues'
production has grown by about 1200%.
Appeal to End Beer Ban- Russian brewers urged lawmakers to
lift a ban on beer advertisement at sporting arenas as the country bids for
the 2014 Winter Olympics and they seek to return to stadiums as sponsors.
The Russian Brewers' Union, which unites such producers as Baltika
Breweries and InBev, agreed to ask the parliament for permission to
support sporting events by overturning amendments passed to the law on
advertising that banned commercials at stadiums from 2004, said union
spokesman Vladimir Kuznetsov. No comment from the Vodka lobby.
The Real Brewer - Lager Wild Hops and Stone Mill Pale Ale will
soon show up around the US in smaller test markets. These organic
brews made by Anheuser-Busch who also brew Bud and Bud light.
The interesting part of the whole project is that the new name for
label and packaging will be Green Valley Brewing Co. instead of the
supposed Anheuser Busch name.
Why anyone would want to try this is beyond me but this drink is
now the fastest growing "beertail" in the US. Here's the recipe which
only proves anything is possible. Send your tasting notes to On Tap
and we'll publish them in a future column.
1 or 2 (12 ounce) bottle(s) of beer
1 (12-16 ounce) can frozen limeade concentrate
12-16 ounces water, refill can from limeade
1/2 cup triple sec
1/2 cup tequila, can increase to 1 cup
1 lime, to garnish (optional)
Mix all ingredients and serve over ice.
You can put this in a blender with ice if you like but be sure to leave
extra room at the top of the blender since the beer will expand.
Freeze any extra and but in the blender for a true frozen style
margarita next time.
Garnish with lime wedges if you like.
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