Beer News EXTRA !
Better Glass = Better Beer
see On Tap below  
A-B Promotes No Beer
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Anheuser-Busch have given the University of Mississippi
$300,000 to combat alcohol abuse on the Oxford campus.
The money would continue a "social norming" research project
begun more than three years ago, officials said.

Jeff Hallam, director of the Ole Miss Center for Health
Promotion, said social norming research and education
emphasizes that perceptions among college students that
most of their peers drink heavily are inaccurate.

Most universities could not operate if all of their students went
out and drank on Thursday, Fridays and Saturdays, Hallam
said. "It is actually a small percentage of students that are
creating the impression that everyone is binge drinking.

However even $300,000 was not enough for some neo-
prohibitionists. Dr. J. Edward Hill, past president of the
American Medical Association, frequently warned against
partnering with the alcohol industry when he headed the Ole
Miss Alcohol Task Force from October 2006 to January 2007.

He said social norming advertising is popular with alcohol
companies in part because it has often shown to boost their
market share. He called acceptance of the Anheuser-Busch
grant extremely disappointing.

Hill added  he would rather see the money go to "tried and
true" strategies in combating underage drinking ” including
mandatory alcohol education for all freshman, stricter
enforcement of alcohol laws and omitting alcohol advertising
for campus events and reducing the easy availability of cheap
drink specials."
Ghenghis Khan Pride- Take a stroll through a Mongolian
liquor store and you will find no less than a half dozen separate
brands of vodka and beer with the image and name of the nation's
favorite historical figure, Ghenghis Khan, applied as endorsement.  
Mongolia's legislature, however, has begun debate on a new law to
regulate the use of the great conqueror's moniker on commercial
products in order to prevent the cheapening of Khan's legendary

Really Big Mac- A Clearfield, Pa. pub recently unveiled what
they call a new world record -- a 123-pound cheeseburger. The
sandwich was the main attraction at the Beer Barrel Charity event.
Denny's Beer Barrel Pub owner Denny Leigey said he has beaten
the competition -- a 105-pound burger from New Jersey and
another from Thailand.

Birthday Pint - A mechanic who works for a plumbing company
in Pimlico, London was awarded a much-deserved day off by his
bosses so he could celebrate his 100th birthday. Buster Martin, who
works as a part-time mechanic helping to maintain 100 vans for a
plumbing company,  plans on spending his first century birthday
drinking beer at his favorite local pub. Cheers!
    Better Glass = Better Beer

Most Americans drink beer in V-shaped pint or "shaker" glasses (so
named because they're shaped like a cocktail shaker), whose main
attribute is durability and ease of stacking behind a bar.

But does beer really taste its best in them? That's what Boston Beer
(Charts) founder and chairman Jim Koch began to wonder last year
during a talk with Jean-Michel Valette, who previously ran an arm of
Robert Mondavi Winery and now sits on Koch's board. When
Valette mentioned that different glasses enhance or detract from the
flavor of wines, lightning struck: The same had to be true for beer.
So Koch set out to build the perfect pint glass for the company's
flagship Sam Adams Boston lager. He began by gathering nearly 100
glasses of all shapes and sizes to study (he even brought in a few

The need to "validate this scientifically" led him to Tiax in Cambridge,
Mass., which works with food, beverage and pharmaceutical
companies to create and enhance products.  Tiax put all its findings
(the angle of the rim is critical; the optimal temperature for drinking
Sam Adams lager is 46 degrees) into a 300-page report for Koch,
who took it to half-a-dozen glassmakers around the world to create
prototypes. The winner came from Germany's Rastal, whose
shapely glass features an angled lip to deliver the beer to the front of
the tongue and a narrow base to reduce the heat transfer from the
drinker's hand.

Perhaps the most interesting aspect of Rastal's design - dubbed the
Boston Beauty - is a dime-shaped "nucleation site," etched by a laser
at the bottom of the glass, which sends a constant stream of
bubbles to the top of the glass.

His quest complete, Koch ordered 500,000 of the glasses, which his
salespeople are just now taking to bars (you can buy four for $30 at Not every bar will embrace them, so coasters
are included that explain why the glass is so special.

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