Beer News EXTRA !
Doctor Anheuser-Busch
Milk Beer
People with wheat allergies who have stayed away
from beer now have a new option, and it's brewed in
New Hampshire.
Anheuser-Busch has introduced what it calls the first
nationally available beer made from sorghum, a grain
that is different from wheat and barley. Called
Redbridge, the hand-crafted specialty beer is made
without wheat or barley,” said Angie Minges, product
manager, Anheuser-Busch. “We’ve made Redbridge
nationally available to make sure adults who
experience wheat allergies or who choose a gluten-
free or wheat-free diet can enjoy the kind of beer that
fits their lifestyle.”

Redbridge contains 4.8% alcohol. Anheuser-Busch
worked with the National Foundation for Celiac
Awareness in developing the beer for those who are
allergic to wheat or gluten.

JUST IN - Once in a Blue Moon - Coors Brewing
Company announces Blue Moon Spring Ale. The beer is an
amber wheat ale with kieffer lime leaves and lime peel.  Coors
Blue Moon Belgium White Ale has shown tremendous sales
growth and has been a rare success for an in-house "craft"
beer by one of the major brewers. The brand had double-digit
sales growth last year with very little marketing support. Coors
has shown little affiliation with the Blue Moon brand, allowing
most consumers to believe Blue Moon is an independently
brewed beer. There is no mention of Blue Moon on the coors.
com web site, and Coors has supported the brand with very
little marketing.
Beer brewed from cow's milk will hit
the store shelves this month in
most major Japanese cities
according to Nakashibetsu brewery.

Nakashibetsu launched the
production of the unusual beer on a
tip from a local dairy farmer who
was looking for ways to put his milk
surpluses to good use.

The production technology for
"bilk" (the name combines the
English words "beer" and "milk")
does not differ much from those
used in brewing conventional beers.
The only difficulty is that unlike
water, milk must be heated using
hot air rather than flame, given its
low boiling temperature. Except for
milk, the new beverage contains the
same ingredients as lager or ale, and
it looks like regular filtered beer after
fermentation. But, as the producers
say, it tastes fruity and has a
distinctive aftertaste.
QUICK HITS
Beer and Breasts- The fastest selling beer in Bulgaria and other
parts of the European Union, is Boza Ale, which claims to give women
bigger breasts, has skyrocketed.  European men have been purchasing the
beer, made from yeast and fermented flour, for their female friends in huge
numbers since the extra taxes were recently removed. Bar owners and
shopkeepers are also stocking up in anticipation of a Valentine's Day rush.



Bud and Budvar make nice - Czech brewery Budejovicky
Budvar NP and U.S. beer giant Anheuser-Busch Cos Inc., who have
been fighting a century-long legal battle, said they have "formed a
historic alliance" to import Budvar's beer to the United States.  
Anheuser-Busch added Czechvar to Beck's, Bass and Stella Artois
and other beers on its import portfolio giving the Czech beer
"access to the Anheuser-Busch network of nearly 600 independent
wholesalers."  The agreement does not impact existing litigation or
trademark disputes between the two companies in other countries.



Goodbye/Hello Rolling Rock-The Rolling Rock brewery
closed in July after its former owner, InBev USA, sold the  brand to
Anheuser-Busch, the nation's largest brewer. Anheuser-Busch is
now brewing Rolling Rock in Newark, N.J.  The original Latrobe, PA
brewing facility has just been purchased by City Brewing Co. of
LaCrosse, Wis., who will reopen the brewery shortly.  The company
is a contract packager of beer, flavored malt beverages, teas,
energy drinks, juices and carbonated soft drinks.
Miller Goes Mexican

Se habla Miller? Miller Brewing Co. is hoping Hispanics speak its name
next month when the company introduces a beer flavored with lime and
salt. The low-calorie beer will compete with mainstream light beers, such
as top selling Bud Light and competitor Coors Light.

The lime green bottles feature green and silver modular designs
reminiscent of Aztec art, with the word "Chill" in bold black letters across
the front and "Chelada style" below. A television advertising campaign
with the slogan "Se habla Chill" will air in test markets next month.

A spokesperson for Anheuser-Busch, the world's top beer maker,
declined to comment on whether it is working on its own
version of a chelada.


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