|Most Popular Beer Styles of 2006
|Hotel Beer Goes Micro
|At Four Points by Sheraton hotels,
guests can now savor "Best Brews."
The program is just being tapped at
the 91 Four Points in North
America, says Hoyt Harper, senior
vice president for Starwood Hotels
and Resorts Worldwide Inc.
Each hotel is to have four draft
beers -- local or regional ones -- plus
20 different bottles, about half craft
brews and half imports. All the bars
will have certain staples, but each
can make its own picks.
Each bar has a designated "beer
expert" who helps train other
workers on brewing methods, beer
styles, food pairing and the like, so
they in turn can inform customers.
"It's going very well," says Amy
Tyner, food and beverage director
for the Four Points chain. " If you
want a mass-market beer at our
hotel you can order it in the bottle
but we expect the majority of our
sales to be the featured local
|Celebrate Hanukkah with a He'Brew
Ten years ago, Jeremy Cowan founded the Shmaltz Brewing Company in
San Francisco. At the time, he was lucky to get all 100 cases of his
celebratory Hanukkah beer out to market, which meant delivering the
beer out of the back of his grandmother's Volvo.
"It was the only Jewish celebration beer in the country," deadpans
Cowan. Now Shmaltz is celebrating a decade in business as the maker of
He'Brew, the "chosen beer" that enjoys widespread distribution and looks
to bottle more than 28,000 cases this year. That milestone led Cowan to
add some new brews to his stable, including a 22-ounce Genesis 10:10,
flavored with a touch of pomegranate, and his tribute to the late
comedian, the Bittersweet Lenny's R.I.P.A.
The Lenny's label says it all. It's a high-alcohol (10 percent) beast made
with "an obscene amount of malt and hops." "It hits you like a dirty joke,
I swear" said Cowan. The "R" before the I.P.A. not only plays off the
comedian's demise, but it also alludes to the spicy rye malt added along
with enough hops to make this a double India Pale Ale. Like Bruce, it's a
bold challenge. Cowan contracts with the Mendocino Brewing Co. to
have the beers made and bottled at their Saratoga Springs, N.Y., plant,
which certainly accounts for the quality.
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