Beer News EXTRA !
Large beer makers roll out
seasonal concoctions
Beer by the Numbers
1,409: The number of breweries --
ranging from brewpubs to national
brewers -- operating in the United
States.
-- 306: The number of breweries in
California last year, putting the state
first in the country. Mississippi was last
with one.

-- $82 billion: The U.S. sales volume
for beer last year. Craft beer -- beer
typically made in small batches by
regional or local brewers -- accounted
for $4.3 billion.

-- 21.3 gallons: The amount of beer
consumed per capita last year in the
United States. New Hampshire led all
states with 31.1 gallons. Nevada,
North Dakota, Montana and Wisconsin
rounded out the top five. Utah was
last at 12.2 gallons.

-- 48: The percent of all beer sold in
metal cans last year in the United
States. Glass bottles followed at 42
percent and draft beer was at 10
percent.

-- 84.1: The market share held by
major U.S. breweries and noncraft
regional brewers. Imports have 12.4
percent and craft brewers hold 3.4
percent.
From chocolate to pumpkin, the nation's top brewers
are venturing where craft brewers have experimented
for years — flavored brews — even if it's only for a
few months at a time. Miller Brewing Co., the country's
second-largest brewer, now sells a holiday-themed
beer made with real cacao named after its founder.
Frederick Miller Classic Chocolate Lager will sell in six
Midwestern markets through the end of the year.

This season, Anheuser-Busch Cos. Inc., the country's
largest brewer, is rolling out a chocolate beer for its
Michelob Celebrate line, which was introduced last
year with a vanilla oak flavor. It also has a line of
pumpkin ale for the fall and vanilla-flavored bourbon
ale for the winter, which will be released for the first
time this season in bottles.

Experimenting with flavors and seasonal beers makes
sense for big brewers because manufacturers are
looking to rejuvenate the alcohol category, recently
dominated by wine and spirits, said Felicia McClain,
an analyst with Mintel Research.

Anheuser-Busch, based in St. Louis, is now making its
2-year-old seasonal line available in bottles at stores
this year, no longer only in draft, said Pat McGauley,
vice president of innovation. The products, which also
include Spring Heat Spiced Wheat and Beach Bum
Blonde Ale, carry the Anheuser-Busch marking on the
label, but they are marketed through word-of-mouth
and in-store promotions as craft beers, he said.
QUICK HITS
Best Celebrity Wines- Until celebrities take up brewing we're
stuck with having to sift through their wines.  Here are the best
according to wine expert J. R. Attamante:
Best Cabernet By A Super Bowl MVP: Joe Montana's 2001 Montagia
Cabernet Sauvignon.
Best Sauvignon Blanc By A Formula One Race Car Driver: Mario
Andretti's 2005 Sauvignon Blanc.
Best Austrailian Shiraz By A British Open Winner: Greg Norman's
2003 Limestone Coast Shiraz.
Best Chardonnay By A Rock and Roll Hall of Famer: Mick
Fleetwood's Private Cellar 2001 Chardonnay.
Best Brunello By A Sopranos Cast Member: Lorraine Bracco's 2000
Brunello di Montalcino.


A-B Meets Jay-Z -  Anheuser-Busch has hired famous rapper
Jay-Z as its new co-brand director for Budweiser Select, banking on
his celebrity and entrepreneurial expertise to help lift its beer brand.
Marlene Coulis, the company's vice president of brand
management, said Jay-Z, whose real name is Shawn Carter, is a
great entrepreneur with expertise in pop culture, music and
business.

Beer and Crisps  - Beer and crisps are a match made in
heaven, but Kettle Foods is treading bold new ground with its new
beer flavoured crisp. Kettle Chips mature cheddar with Adnams
Broadside flavour combines two pub staples - the Southwold
brewer's beer and a strong ploughman's cheese.Kettle Foods
marketing director Peter Wilson said: "To our knowledge, this is the
UK's first ever real beer-flavoured chip. As such, it will appeal to all
lovers of good English ale.
Tap Handles

The U.S. government began requiring bars to identify the beer they were
selling only after Prohibition because of concern that some drinkers were
paying for one brand and ending up with another. Breweries created ''ball
knobs'' emblazoned with their logos and brands to serve as tap markers.

Those knobs evolved into handles. Some breweries got creative, such as
Hamm's adding its mascot - a black and white bear - to its tap handle.
Others jumped on sports themes, with Anheuser-Busch Cos. using
baseball and Labatt using hockey.

But the tap handles really got inventive with the craft beer movement in
the late 1980s and 1990s when microbreweries and brewpubs popped up
across the country. Take Goose Island Brewing Co. in Chicago, for
example. It has along ceramic handle sculpted in the shape of a
squawking goose. Three Floyds Brewing Co. in Hammond, Ind., has one
with a 22-karat gold crown. Wychwood Brewery Co. Ltd. in
Oxfordshire, England, has a bug-eyed hobgoblin hugging a giant sword.
And Wellington Brewery in Guelph, Canada, has a rubber boot.

You name it and it's been fashioned into a tap handle: Orca. Saxophone.
Bloody hatchet. Pelican. Lightning bolt. Rocket ship. Hockey glove. A
turtle floating on a raft. Frog leg. and Lighthouse with working light.



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