Beer News EXTRA !
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Sexist Beer
A group of female lawyers is suing
the Italian brewing company Birra
Peroni for sexism for a TV
commercial that makes fun of
women's driving abilities.

The commercial shows a young
woman a century ago struggling to
park her horse and carriage, while
two beer-drinking men look on,
laughing. It then cuts to the
present and shows the same
woman having trouble parking her
car, eventually leaving it jutting into
the road.

As two smug men watch as they sip
bottles of Peroni, a voiceover
remarks, "Fortunately some things
don't change."

The lawsuit, filed on behalf of the
lawyers by Laura Vasselli of Rome, is
the first ever against a company for
such a commercial in the Italian

"Peroni obviously thinks the whole
thing is a joke, but we shall see who
is left laughing when the judge
decides," Vasselli told The Daily
Telegraph of London
Drink Like It's 1982-  PUBS across Britain will be selling beer
at 1982 prices next week - slashing the cost of a pint to around
62p. Landlords are stocking up for a stampede as they celebrate
the 25th anniversary of the Good Pub Guide.

The pub bible for the last quarter of a century, which was started by
one man and a portable typewriter, will publish its 25th annual
edition next Thursday. Many of the drinking haunts mentioned in
the guide are to revert to prices from 1982, the year the guide first
hit the bookshops. Beer prices will drop from a national average Â
£2.33 a pint to just 62p in some pubs and meals, such as scampi
and chips, will be on offer for around £2.

Beer, Not Vodka -  The Russian Brewers' Union has retained its
forecast for the growth of the Russian beer market at 4%-6% in
2006 despite positive trends seen over the first eight months of the
year, the union said in a release.  Beer output grew 7.1% in Russia
in January-August and amounted to 68.5 hectoliters, the Federal
State Statistics Service (Rosstat) said. Regional markets accounted
for the lion's share of growth, the union said.

Foster,s Wine Flops  -Beer consumption might be flat, but
brewing is a good business. Wine consumption might be rising, but
wine is a lousy business, which is why Foster's shares have done
nothing since it spent $6.6 billion of beer cash on a bunch of wine
companies. The wine division is in Foster's books at $6.6 billion. In
the year just ended, the division earned $430 million before interest
and tax. This is a return on capital of 6.5 per cent — little more
than half the cost of the capital. Not good.
    Pumpkin Budweiser

Anheuser-Busch will kick off the second year of its popular seasonal
beer series by bringing back Jack's Pumpkin Spice Ale -- a copper ale
with flavors and aromas of pumpkin, nutmeg, ginger, cinnamon and
clove. Previously only available on draught, this seasonal offering will
now also be sold in bottles.

"Beer's versatility allows us to experiment with a variety of ingredients,
making fall the perfect time to brew with pumpkins," said Florian
Kuplent, brewmaster, Anheuser-Busch, Inc. "When hand-crafting an ale
like Jack's, striking just the right balance between the distinct tastes of
pumpkin and seasonal spices is key to bringing adults an enjoyable beer.
Given what a passionate following Jack's had last year among beer
lovers, we're excited about brewing it for them again."

Jack's Pumpkin Spice Ale is brewed with two-row, caramel and carapils
barley malts and a blend of imported Hallertau and domestic Saaz hops. It
is also brewed with seasonal spices and Golden Delicious pumpkins from
the Stahlbush Farm in Oregon. This fall-flavored ale pairs exceptionally
well with turkey dinners, teriyaki chicken, mild Italian sausages and
pumpkin bisque. Jack's Pumpkin Spice Ale can be best enjoyed in a tall,
fluted glass, which allows the beer's full aroma to funnel straight to the

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BEST BEERS IN AMERICA from Men's Journal

1 - Firestone Walker Pale Ale: Paso Robles, CA

2 - Dogfish Head 60 Minute IPA: Milton, DE

3 - Stoudt's Pils: Adamstown, PA

4 - Russian River Temptation Ale: Santa Rosa, CA

5 - Avery Mephistopheles' Stout: Boulder, CO

6 - Anderson Valley Boont Amber Ale: Boonville, CA

7 - Great Lakes Holy Moses White Ale: Cleveland, OH

8 - Full Sail Session Lager: Hood River, OR

9 - Rogue Brutal Bitter: Newport, OR

10 - Bell's Expedition Stout: Comstock, MI

11 - Southampton Double White: Southampton, NY

12 - Smuttynose Big A IPA: Portsmouth, NH

13 - Penn Weizen: Pittsburgh, PA

14 - Great Lakes Burning River Pale Ale: Cleveland, OH

15 - Ommegang Hennepin: Cooperstown, NY