Schlafly Now Owns Schlafly
Home Run For A-B
Anheuser-Busch InBev has just reported global
revenue growth of 5.9 percent in the first
quarter of 2019, despite continued declines of
its two biggest brands in the U.S.A-B, the
world’s largest beer manufacturer, recorded
global revenue growth of nearly $12.6 billion
during the quarter, and a gross profit of more
than $7.7 billion, as its worldwide volume
increased 1.3 percent. The company’s revenue  
grew 4.6 percent during the period.

The improved top and bottom line growth was
due to its premiumization strategy, driven by an
8.5 percent increase in worldwide revenues for
its global brands — Budweiser, Stella Artois and
Corona (outside of the U.S.) — and a nearly 20
percent increase for products within its “High
End Company.Michelob Ultra’s rise is dramatic.
The 95-calorie, low-carb offering has surpassed
Budweiser as A-B’s No. 2 brand in off-premise
retailers and leapfrogged past Miller Lite as the
third largest U.S. beer brand. Dollar sales of
Michelob Ultra increased 15.5 percent, to more
than $568 million,  Bud Light remained the top
selling beer in off-premise retail accounts, with
more than $1.4 billion in sales, through April 21..
The Schlafly family once again has controlling interest of
The Saint Louis Brewery, makers of Schlafly Beer.
More than seven years after acquiring a majority interest
in the Saint Louis craft brewery, private equity firm Sage
Capital,  have sold its stakes in the business to David
Schlafly, a cousin of brewery co-founder Tom Schlafly.

Following the recent transaction, Tom Schlafly now
owns 17 percent of the company and remains chairman
of the company’s five-member board.David Schlafly
confirmed that his stake is “equal to or slightly greater”
than Tom Schlafly’s 17 percent ownership stake.

Schlafly’s brand image was damaged last December
following the circulation of a newsletter to bars and
restaurants that criticized another local competitor, 4
Hands Brewing. Following the debacle, The Saint Louis
Brewery and 4 Hands issued a joint statement in which
the maker of Schlafly Beer apologized on behalf of an
unnamed “senior executive” who had “caused negative
and misleading information to be circulated about 4
Hands” via an anonymous newsletter. Then-CEO James
Pedegraft abruptly resigned from the company days
before the joint statement, and it is widely understood
that he was responsible for designing and distributing
the disparaging remarks.
Jobs-The U.S. beer industry was responsible for creating more than 2.19 million
jobs that paid more than $101 billion in wages and benefits.  U.S. beer companies
and wholesalers employ more than 200,000 American workers. Each of those jobs
creates 31 additional full-time equivalent jobs in adjacent

Brooklyn Scores - Brooklyn Brewery brewmaster Garrett Oliver said Bel Air Sour
is now the second best-selling sour beer in the country. He added that 51 percent of
Brooklyn’s volume is now sold outside of the U.S..

Open - Closed-  Craft beer industry has reached a record 7,346 breweries as
waves of openings and closings continued from coast to coast  Last year, 1,049
new breweries opened and an all-time high of 219 shut down,

Cubs Beer -   Chicago Cubs manager Joe Maddon’s iconic slogan — “Try Not to
Suck” — has been a World Series rallying cry. It has been a T-shirt. And a book
title. Now, naturally, it is a beer. Maddon is developing a beer to benefit his
charitable foundation, Respect 90. Cans of Try Not to Suck — an easy-drinking
helles lager — debuted on store shelves this month.

Cookie Puss Beer - To celebrate their 85th birthday, Carvel is teaming up
with Captain Lawrence Brewing  to release a limited edition Cookie Puss Milkshake
IPA.  In 2018, the company celebrated Father’s Day by releasing a limited edition
Fudgie the Beer, a stout that included chocolate “crunchies” and fudge.
World's Cheapest Beer

If you’re looking for the cheapest pints in the world, based on Amica’s research,
Paraguay and Vietnam are the best countries to visit. At just one dollar for a beer
(that’s in a bar, not the supermarket) you won’t need to blow too much of your
booze-budget to  to imbibe.

The most expensive bar prices for a pint around the globe, according to Amica’s
research, are in Iceland. $12.75 is the price you’d need to pay in a Reykjavik bar
for a beer! Just for comparison, for that money, you could booze your way from
Ho Chi Minh to Hanoi! Second on the list is Oslo, Norway where it would cost you
$11.30 for a beer, followed by Abu Dhabi in the United Arab Emirates where it
would set you back $10.83. You would barely get enough for a sip in
those countries for $1.

This should not come as a total surprise; the cheapest countries to snag a
beer are typically associated with developing economies where other associated
goods are also quite cheap, whereas the Nordic nations and UAE are noted for
the lavish lifestyles they offer.


Send contributions for On Tap to
Edited by Jim Attacap