Historic Fine
Downsizing Cans
A man who has spent more than 40 years
collecting 9,300 beer cans has had to get rid of
the bulk of them so he can buy a smaller house.
Nick West, from Langford in North Somerset,
England has moved into increasingly larger
homes to keep pace with his collection.
But he now wants to downsize, meaning a
reduction in his collection to 1,500.

At one point, Mr West was buying 650 cans a
year. He started his collection in 1975 when he
was 16 years old, after seeing a report on TV
about collecting as a hobby.

Mr West estimated he has spent at least
£25,000 on his collection over the years.
He spent two years taking photographs of each
individual can, and had to see a doctor after
developing tennis elbow and housemaid's knee
as a result. During his last house move Mr West
had to to pack his collection into 150 large
removal boxes and hire two vans - one for his
furniture and one for his beer cans. In one of
his previous homes he even built an extension to
make more room. He has sold about 6,000 cans
to collectors around the world and given 1,800
to local museum Oakham Treasures.

The Alcohol and Tobacco Tax and Trade Bureau (TTB)
has announced the acceptance of a record $2.5 million
offer in compromise from Heineken USA Incorporated
for alleged trade practice violations. Heineken USA’s  
payment is the largest offer in compromise that the
federal agency has ever accepted,

According to the TTB, HUSA supplied alcohol retailers
with its proprietary “BrewLock” draft systems at no cost
between August 1, 2015, and March 26, 2019. and also
reimbursed retailers who purchased the so-called
“patented” and “revolutionary” on-premise technology
through “disguised” credit card transactions.

Through its investigation — which began in Florida and
later expanded to tf Washington and New York City – the
TTB determined that Heineken using “unfair competition
and unlawful practices.” since the BrewLock systems
were designed to only dispense products packaged in
unique kegs used by HUSA, which subsequently induced
retailers into purchasing offerings made by competitors.

Additionally, Heineken allegedly made “slotting fee
payments” to retailers, and disguising those transactions
as “permissible activities.  Also HUSA hired third parties
to make some of the slotting payments,Maybe they
should try making better beer to increase sales.
Another Sell Out- Avery, one of the elder statesmen of the American craft beer
world, sold a 40% stake to Spanish beer company Mahou San Miguel. Mahou already
owned a 30% stake in Avery, so it now controls a majority interest in the Boulder,
Colorado-based brewery.

7-Eleven Beer - Indoor and patio seating with a massive growler station featuring
local craft beers is coming to "7-Eleven." The Irving, Texas-based company has opened
what it calls a “lab store” in Dallas as a test site and if successful will expand nationwide.

Moon Beer-  Continuing to go where almost no brewery has gone before,
Budweiser will release a limited-edition beer that celebrates the 50th anniversary of
the first lunar landing that took place on July 20, 1969. To brew the Freedom
Reserve Red Lager, Bud  used the same type of Voyager barley malts that was in
the International Space Station to expose, steep, germinate and kiln in space in

Bud Gives Back -   Budweiser will donate $1 from each case of its
aforementioned Freedom Reserve Red Lager sold to the Folds of Honor
Foundation, which offers scholarships to relatives of veterans.

First New Corona - Constellation is gearing up to launch Corona Refresca —
the brand’s first non-beer beverage — nationwide this month in a bid to attract
health conscious consumers, particularly women.  Flavors: Coconut Lime, Guava
Lime and Passionfruit Lime. Per 12-ounce serving, the new drinks clock in at less
than 199 calories and 4.5% alcohol/volume.
Dumping Plastic

Guinness is ditching plastic ring containers and shrink wrap in its beer multipacks.
The parent company of the Irish brand, Diageo, announced that it will replace plastic
with 100% recyclable and biodegradable cardboard. The change also applies to
Smithwick's and Harp.

Diageo said the sustainable beer packs will appear in Ireland in August. They will be
introduced in Britain and other markets, including the USA, starting in Summer 2020.

Diageo said that it would invest £16 million ($21 million) in the project. The company
has also set itself the goal of only using plastic that is widely recyclable by 2025.

Plastic rings, which have been used on multipacks of canned drinks for decades,
pose a risk to wildlife and have been heavily linked to increased ocean pollution.
Another European brewer, Carlsberg (CABGY), announced plans last year to
replace traditional can holders with a new technology that cuts plastic use.


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Edited by Jim Attacap