The Demise of Barley?
Bud In Weed Business
Adolphus Busch V — great-great-grandson of
Adolphus Busch, otherwise known as the
original Busch in Anheuser-Busch — is
launching ABV Cannabis, a Colorado-based
startup that sells marijuana vaping pens.
“I saw that cannabis is the future,” Busch said.

. Busch V is the latest heir to an American
business empire to turn to weed. In June, Ben
Kovler, a descendant in line for the Jim Beam
whiskey fortune, took his Chicago-based
cannabis cultivator, Green Thumb Industries,
public in Canada.

“It’s not a coincidence,” John Kaden, chief
investment officer of weed-focused hedge fund
Navy Capital. “Alcohol is the most immediately
affected” as marijuana gets legalized by states.

T! he U.S. cannabis industry is expected to
grow to $75 billion by 2030, according to the
most research economic projections . By
comparison, U.S. alcohol sales totaled about
$180 billion in 2017 and is on about the same
pace this year.

A small international team of scientists considered what
the effect of climate change would be for barley
production in the next 80 years, and they are raising an
alarm they hope will bring beer drinkers to their side of
the political debate.T hey are predicting a beer shortage.

In a report in Nature Plants, researchers in China, Britain
and the United States say that by the end of the century,
drought and heat could hurt barley crops enough to cause
intense pain to beer drinkers because an essential element
in making beer will be in incredibly short supply.  Many
other scientists find the theory laughable and a ploy to
dupe beer lovers into supporting a controversial view.

If you believe them not to worry if Anheuser-Busch has
anything to say about it. Jess Newman, the company’s
director of agronomy in the United States, said, “We take
climate uncertainty very seriously.”

To that end, she and her staff keep an eye on climate
predictions, breed new strains of barley, and collect data
on their own farms and those of suppliers in Montana,
Idaho and North Dakota, to determine best practices.
“The barley nerds are on the case,” she said.
A-B claims to be a leader in the field of crop research.
Sold - Miami’s first craft beer brewery is now the property of Portland, Oregon.  
Wynwood Brewing opened in 2013 as Miami’s first full-production craft brewery,
has been purchased by Portland-based Craft Brew Alliance, a publicly traded
company. CBA added Massachusetts’ Cisco Brewers and North Carolina’s
Appalachian Mountain Brewery as part of the $45 million deal for all three breweries.

Clintons -- Former U.S. President Bill Clinton and former U.S. Secretary of State
Hillary Clinton showed up Oktoberfest in Munich this year.  He was dressed in
traditional Bavarian garb and she in a trademark pantsuit.

Is It Beer?-  Yuu Japanese Tapas, located in Richmond, British Columbia, is
now serving a chilled  “Beer Ramen,” in a large beer stein. The dish is made using
chilled ramen broth, chilled ramen noodles, and a head of “foam” fashioned from
egg whites and gelatin.

Oktoberfest Numbers -   The official statistics from this year's Oktoberfest
are now in.  There were over 6.3 million visitors in 16 days, 7.5 million liters of beer,
124 rotisseriexen, and 95 tons of garbage. Finally, security guards confiscated
101,000 one-liter mugs that visitors tried to walk away with.

Big Fest- There were over 800 brewers at the 2018 Great American Beer
Festival pouring more than 4,000 beers. The hall is the size of eight football fields
bu there were still long lines everywhere.
Zero - Zero Beer

Heineken will soon launch a nonalcoholic version of its namesake beer in the U.S.
as consumers seek out healthier options.  In January 2019, Heineken will introduce
Heineken 0.0 (pronounced zero zero) nationwide. Heineken, the world's second-
largest brewer, first launched the beer in Barcelona in May 2017 and has since
rolled it out in more than 30 countries.

The U.S. market for nonalcoholic beer has been relatively small, with Anheuser-Busch
InBev's O'Doul's being the most well-known brand. But it and other nonalcoholic
beers have become somewhat stigmatized. Heineken hopes to market 0.0 as similar to
traditional Heineken just without the alcohol, making it an option for any situation.

To highlight this, Heineken will advertise new occasions for people to drink beer,
including after a workout or during an office lunch. The beer contains 65 calories,
below even light beers like Anheuser-Busch's Michelob Ultra, a brand that has
successfully positioned itself as an option for health-conscious consumers.

Between 2016 and 2018, Michelob Ultra's volume sales rose about 24 percent in
the U.S.. That's even more impressive considering that volumes for the overall
beer category fell 0.6 percent in the U.S.

Making beer taste good without alcohol is challenging. Fermenting yeast naturally
produces alcohol, which helps give beer its flavor. The main techniques to make
nonalcoholic beer are to prevent yeast from producing alcohol or to remove
alcohol at the end.These processes can leave beer tasting not quite right. To
make Heineken 0.0, brewers remove alcohol but then add back in the fruity aromas
that are stripped out along with the alcohol. These aromas give Heineken's beers their
taste and smell, said Heineken's global brewmaster, Willem van Waesberghe.


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Edited by Jim Attacap