Glue Beats Plastic
Free Beer In Cleveland
A Cleveland Browns fans in bars across Ohio
received free beer Twhen the team snapped
a 19-game winless streak with a 21-17 win
against the New York Jets last week.
The beer was locked inside fridges that were
opened by a master control when the Baker
Mayfield-led Browns took down the Jets at
home for their first victory since December
2016 -- a span of 635 days. At least 200
Bud Light cans were in each fridge.

Dilly Dilly to the Cleveland fans," said
Mayfield, who led the Browns to the
comeback win. "It's not the only win we're
going to celebrate."  Bud Light vice
president Andy Goeler said the company
"couldn't be more thrilled for the Browns
and the city of Cleveland.
""The Browns have shown a lot of heart
over the first two games of the season, so it
was only a matter of time until they would
pull off an epic comeback win like this,"
Goeler said.

Cleveland police warned fans to behave.


.
Carlsberg makes a statement about the environment
with a major packaging change.  Their beer cans are to
be stuck together with glue!  They will becomes one
of the first and certainly the largest brewer to abandon
plastic rings.

The Danish firm said the move, which has been
heralded as a world-first for a large international brewery,
to attach its multi-packs with adhesive that will reduce
the use of plastic to package products by 75 per cent.

After a three-year development process, Carlsberg
insists the dots of glue bonding its new "Snap Packs"
are strong enough to withstand journeys from shelves to
homes, yet sufficiently brittle to break when twisted.

The eco-friendly packaging innovation will be debuted
in the UK, where 30 per cent of Carlsberg's beer output
is drunk every year. Head of sustainability at Carlsberg,

Spokesperson Simon Boas Hoffmeyer, said "once the
Snap Packs are rolled out worldwide the company will
reduce its plastic use by 1,200 tons a year - the
equivalent of 60 million plastic bags."
UK Bubble - It may be a little over-the-top to say the UK is in a craft beer
bubble, but a tripling of breweries over the space of 8 years is as a little frothy. The
UK now reports it has the highest number of breweries since the 1930s:

Easy Brewing -- Hit a button and you're a home brewer with the new
BeerMKR . It allow yous to add your own ingredients and experiment, It takes the
beer from start to finish in an authentic brewing process without cutting corners
and while controlling the temperature at all stages.

Bad Green -  "Alegae Bloom" beer made by Maumee Bay Brewing Co. relies on
Lake Erie for its water.  The disgusting looking but safe to drink beer was made to
remind people about the toxic algae that show up each year in the shallowest of
the Great Lakes, said brewery manager Craig Kerr.

Seasonal Decline -  Seasonal beers, which were up to 20% of annual craft
beer sales in the past, were down 6 percent last year and so far more this year.

Trillium x 2- Another Trillium Brewing location is officially in the works. The
Boston-born company has plans to open a farmhouse brewery in Connecticut.  
Trillium is one of the most sought after and prized trading beers in the USA.
German Beer Crisis

Germany's more established beer makers would love to have. The country is the
world's fifth-largest beer market, with a total consumption more than twice as high as
in the UK. This week will see more than six million people start to flock to Munich's
legendary Oktoberfest, where they will spend close to €500m in overcrowded beer
tents. Yet elsewhere, the German beer industry is in crisis.

Demand is falling in a country where there are more than 6,000 different brands of
beer. The theory goes that you could drink a different one each day for more than 16
years without having to taste the same one twice. In fact, today fewer Germans
regularly drink beer at all. Since the early 1990s, domestic consumption has dropped
by more than a quarter. Consumption per head peaked in 1976 and has been falling
ever since. The result has left mass-market brewers suffering from overcapacity
and fighting a long-running price war. More than two-thirds of all the beer sold in
supermarkets is offered at a discount.

Some big breweries are hurting badly. Warsteiner has cut jobs, while this summer
workers at the Holsten brewery in Hamburg went on strike to protest against
plans to axe almost a fifth of its jobs.

The failure of German beer makers to go global has contributed to their troubles. The
five largest German breweries hold a global market share of just 2 percent between
them. The fact is that one of the world's biggest export nations has failed to woo
international drinkers.

As drinkers crave alternative tastes and authentic, local brands, 200 small, new
breweries have been founded over the past decade. By contrast, a blind tasting
by German broadcaster ZDF in 2017 showed that very few drinkers can tell the
difference between the leading industrial beer brands. Quality, not quantity, is
what German beer drinkers seem to want now.

One brewery bucking this is the fast growing, quality concerned Rothaus.  It has not
only risen to become market leader in Germany's wealthy south-west; it is also
fashionable in the hip clubs of Berlin.  They use only local ingredients made by nearby
farmers, water from seven sources nearby, and an elongated fermentation and storage
process that takes at least double the time of many rivals. Pasteurising the product to
extend its shelf life is also a no-no for Rothaus.

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