|Haze Still The Craze
|Pint Scam In UK
|A major restaurant chain has been caught
serving pints of beer in glasses that are 8.1ml
too small. That forced a nationwide recall of
the glasses amid fears drinkers had been served
short measures at the restaurants up and down
the UK. The discovery was made by
Birmingham Trading Standards, which launched
an investigation after a “significant complaint”
was made. The council discovered that the
chain, which has not been identified, was selling
beer in glasses that were too shallow.
It recalled 41 glasses from two bars in the city
ahead of a wider recall. Officials declined to
identify the chain or the glass manufacturer
because the case did not result in a prosecution.
Last month trading officials warned that bar
staff were short changing drinkers by putting
too much head on top of a pint. Industry
guidelines state that the froth should form part
of the overall measure but officers insist that
a pint should mean a pint of liquid. They say
drinkers should request a top-up if they want
one and have encouraged them to contact
Trading Standards if bar staff are uncooperative
|After only being recognized by the Brewers Association
(BA) as an official beer style in March, “juicy or hazy
IPAs” have already become the most competitive beer
category at the upcoming Great American Beer Festival
(GABF) competition. Over 414 different hazy IPA entries
were received for the September event. Another 292
juicy or hazy pale ales and double IPAs were also
submitted for judging at this year’s competition, an
indication that the “haze craze” is a style trend with legs.
This marks the first time in over a decade and a half that
American-Style India Pale Ale — which received 331
entries — is no longer the top entered beer style.
Hazy IPAs haven’t been judged before, so many are
watching to see how the GABF judges will define what
they think is the center point for the style.In recent years,
Hazy IPAs, which are known for having high hop
aromas, low bitterness and a softer mouthfeel, have
emerged as the most popular craft beer style in the U.S.
The overall IPA category makes up about 4 percent of a
200 million barrel U.S. beer market, or about 8 million
barrels, according to BA chief economist Bart Watson.
|Where the beer is - More than half of Canada’s brewing facilities are located
in either Ontario or Quebec.
Shinny Stars -- Glitter beers are beautiful; imagine a glass filled with swirling,
shimmering golden stars. These beers don’t taste any different — brewers are
simply adding an edible, tasteless glitter to their IPAs and blonde ales — but they
are a spectacle.
ID Check - Clear, the biometrics company you’ve seen at airports and at a few
other prominent queues, is rolling out the capability to simultaneously verify your
ID and pay for an alcoholic drink with your fingerprint.
Big Drinkers - According to the Brewers Association, nearly 79,000 barrels of
craft beer are made in Iowa every year. That comes out to more than a gallon for
each adult in Iowa over 21 one of the highest totals in the country.
Beer Saves- Wame Anderson was working as beer delivery man in St. Paul,
Minnesota, when he saw a suicidal man on the bridge — and lured him to safety by
offering him a 12-pack of Coors Light. Well done Wame !
|The Seal's The Real Deal
The Brewers Association (BA) has rolled out a new national advertising campaign
aimed at bringing another round of consumer attention to its independent craft
brewer seal that was unveiled last year. BeerNexus has often recommended you
look for the seal when buying beer.
Just launched the effort, called “That’s Independence You’re Tasting,” includes a pair of
30-second commercials that will be presented across a variety of media platforms. The
overall investment behind the campaign was the largest in the organization’s history.
To help promote the campaign the non-profit organization also launched new
Facebook, Instagram and Twitter accounts under the “Indie Beer” or “Independent
Beer” monikers.The ads themselves are a significant departure from the organization’s
initial cheeky “Take Craft Back” campaign, launched last October. That effort – a
faux $213 billion crowdfunding campaign to buy Anheuser-Busch InBev, the world’s
largest beer company – included multiple videos, which have since been stripped
from the group’s YouTube page, In the end, the BA ended up distributing thousands of
t-shirts, hats, stickers and koozies to nearly 12,000 individuals who pledged, but the
campaign fell $212,996,152,070 fake dollars short of its goal.
The pivot away from divisive humor didn’t come without its subtle jabs at “Big Beer,”
however.“Our bottles and cans may not have the flag, but our beer is made with
everything it stands for,” one of the commercials states. In a second commercial, the
BA claims that independence – and its seal, an image of an upside-down beer bottle – is
the “difference between real craft beer and the rest,” marking one of the few (if not
only) times the BA has sought to distinguish between the actual products made by
companies which meet its definition of a “craft brewer” and those owned by larger
entities. According to the BA, more than 3,700 craft beer companies have adopted the
seal since it was introduced last June.
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