 |
| |
 |
| InBev Attacks Craft |
| Sales Winner So Far |
| Dollar sales for several craft beer companies have grown by double digits in 2018, including Founders (48.7 percent), Bell’s Brewery (10.1 percent), Firestone Walker (14.2 percent) and Dogfish Head (17.7 percent). Artisanal Brewing Ventures — which includes Southern Tier and Victory Brewing — is also up 18.2 percent. Year-to-date sales of several top craft offerings are also growing by double digits, including Founders All Day IPA (52.3 percent), Firestone Walker 805 Blonde Ale (20.8 percent), Bell’s Two Hearted Ale (17 percent), New Belgium Rampant Imperial IPA (50 percent), Kona Big Wave Golden Ale (29.4 percent) and Cigar City Jai Alai IPA (66.8 percent). Dollar sales of A-B’s low-carb Michelob Ultra offering have continued to climb in 2018, up 18.9 percent. And two of the company’s top craft offerings, Elysian Space Dust IPA and Goose Island IPA, increased dollar sales by 99.7 percent and 4.2 percent, respectively. . |
| n a recent Tampa Bay Times article, the Florida Brewers Guild claims at least 12 of its members have lost shelf space in the Publix grocery store chain to craft brands acquired by Anheuser-Busch.“They’re blatantly removing Florida craft ones and replacing them with beers purchased by these big guys,” Joshua Aubuchon, an attorney and lobbyist with the Florida Brewers Guild, said. Publix has cut its craft beer section in half, from 16 feet to 8 feet, and added spaced for more domestic beer brands, such as A-B’s Budweiser and Bud Light offerings, as well as Constellation Brands’ Corona products. The extra space is coming at the expense of Florida beer brands such as Swamp Head, Motorworks and 3 Daughters, who either lost their placements or had space cut in half Also a Publix display map, apparently put together by A-B, shows the chain added products from its craft(y) division, including Goose Island, Elysian, Golden Road BeerNexus response is to ask you to always look for the Independent Brewers seal on all the beer you buy. |
| Limited Editions - Brouwerij Martens in Bocholt, Belgium has announced a marketing campaign ifor the 2018 World Cup. The brewery has released 32 limited- edition, specially printed bottles of its beer in French supermarkets, emblazoned with a stylized of each team that qualified for the 21st World Cup. Russian Beer Scores-- Analysts estimate that Russia, a country that bans alcohol advertisements and whose beer sales fell 5 percent in 2017, will see a 2 to 3 percent spike in beer sales thanks to its hosting the World Cup World Cup Bud - Budweiser (who else) is the global beer sponsor of the 2018 World Cup. Spectators the world over — an audience of over 3.2 billion — will be tuning in to four Budweiser commercials throughout the month-long tournament. This ad campaign, called “Light Up the FIFA World Cup,” is AB InBev’s biggest yet. Bigger than the Super Bowl. Bigger than anything any beer company could ever imagine. We’re talking ads aired in 50 countries. Beer Decline - Through the first five months of 2018, U.S. brewers have shipped more than 67.7 million barrels of beer, down 3.5 percent compared to 2017 levels. Another Sell Out- London’s Beavertown Brewery just announced that Heineken International B.V. would acquire a stake in the company. Beavertown founder is Logan Plant, son of Led Zeppelin frontman Robert Plant, |
| Do New Drinkers Like Beer? Currently, 21- to 24-year-olds account for just 7 percent of the legal-drinking population in the U.S. However, as more young people come of age, their market share more than doubles (24 percent) by 2028. In the poll of young drinkers only 25 percent of consumers who drank alcohol agreed with the statement that beer is “for people like me.” That number crept up to 31 percent for consumers who drank alcohol in the last week. More young drinkers identified with beer as being for them versus wine (21 percent of those who consumed alcohol within last month versus 19 percent of those who consumed alcohol within the last week) and liquor (14 percent of last month and 17 percent of last week). The image of beer as “a special treat” should also be a concern for the industry, Only 23 percent of last month consumers and 16 percent of last week consumers said they viewed beer as a special treat. However, more young consumers viewed wine (39 percent last month and 38 percent last week) and liquor (30 percent last month and 34 percent last week) as “special.” Hmm 21-24s don’t think beer is a treat or is specia? Well afterl a year of being bombarded with “Dilly Dilly” I can understand why. And Dilly Dilly to you too InBev. Send contributions for On Tap to webmaster@beernexus.com |
| QUICK HITS |
Beernexus.com
| FLASH NEWS - FLASH NEWS - FLASH NEWS |
Edited by Jim Attacap
BeerNexus
|
| |
|
