|42% Jump In Brewery Clousers
|Charity Dumps Heineken
|The Global Fund to Fight Aids and Malaria is
pulling out of a controversial partnership with
Heineken not because they have been blasted,
for backing a partnership with Heineken who
makes a product that can be detrimental to
people's health but out ot out of concern for
women who promote the beer. The Fund says
Heineken is being cut off because of "the
company's use of female beer promoters in
ways that expose them to sexual exploitation
and health risks."
Critics say there is rampant exploitation of "beer
girls" in Southeast Asia, including women
working to boost sales of Heineken, in bars in
Cambodia. Also known as "promotion girls,"
these (primarily young) women encourage male
customers to order a particular brand of beer.
The women earn relatively low wages, survive
off tips and mingle late in to the night with
intoxicated men, a recipe for sexual harassment.
|Has craft beer peaked? In one sign that the industry
has grown less frothy, more craft breweries closed in
2017 than any time in the past decade.
And while the craft beer makers saw more growth in
production than the overall market last year, their
pace is slowing.
A new report by the Brewers Association – a trade
association representing small and independent American
craft brewers – showed that craft brewers saw a 5
percent rise in production volume in 2017. Yet with that
growth comes an increasingly crowded playing field,
leading to more closures of small craft breweries. In
2017, there were nearly 1,000 new brewery openings
nationwide and 165 closures – a closing rate of 2.6
percent. That’s a 42 percent jump from 2016, whe
116 craft breweries closed.Experts say saturation is still
some time away, and that pullback is inevitable for any
booming industry that, with time, begins to mature.
|Glass In Beer - Stella Artois has issued a voluntary recall of some its 11.2-
ounce bottles of Stella Artois beer in the U.S. and Canada that may contain
particles of glass. The Belgian beer brand, owned by AB InBev, said the recall
covers less than 1% of its glass bottles sold in North AmericaConsumers can get
more information on the recall and a list of the production codes of the affected
bottles on the company's web site
No Dilly Dilly- Those shouting “dilly dilly” (or other banned words/phrases) at
the recent Masters golf tournament were ejected. Although Budweiser’s “dilly dilly”
ad primarily ran during football games last season, people have taken to yelling it at
golf tournaments this year to distract players.
Wine Attack - AB-InBev goes after wine’s carbohydrates in new ads for
Michelob Ultra that claim the beer has half the carbohydrates of white wine. The
also have a digital ad campaign, “Stop Your Wine-ing,” for “Two Hats,” a light beer
with fruit infusions and 4.2% alcohol
Big Changes - The Brewers Association has made hundreds of revisions to
their 2018 office beer guidelines, including updates to existing beer styles and the
creation of new categories such as: “Juicy or Hazy Pale Ale,” “Juicy or Hazy IPA”
and “Juicy or Hazy Double IPA.” Contemporary American-Style Piilsener, and
Classic Australian-Style Pale Ale and Australian-Style Pale Ale
Good News For Sam- Boston Beer (Sam Adams) sales are up 14% in 2018
after falling a year ago; a slowdown in beer sales lost speed, while Angry Orchard
ciders, Twisted Tea, and the company’s line of spiked sparkling water performed
|New Belgium Banned In Kansas
Beer aficionados and hemp advocates across the country can now
toast a pint of New Belgium’s Hemperor HPA. Except in Kansas, where the
craft brew — like hemp — is banned.
Hemp as a beer ingredient remains largely taboo, as federal guidelines restrict certain
parts of the cannabis plant from being used as an ingredient in beer. The Alcohol and
Tobacco Tax and Trade Bureau, the government’s gatekeeper for beer labels and
formulations, has final say on any brew that wands to add hemp or its byproducts.
The TTB won’t approve formulas or labels for products that contain controlled
substances, said Tom Hogue, the agency’s director of congressional and public
affairs. “TTB defers to (the U.S. Drug Enforcement Administration) in its
interpretation of the Controlled Substances Act.”
But Colorado-based New Belgium found a work-around: The Hemperor adds
hemp hearts, part of the plant legalized by the 2014 Farm Bill, and is brewed with a
proprietary process utilizing compounds from other materials that emulate the
aromatic terpenes found in hemp.
The formulation passed the TTB’s test, but the Hemperor’s realm won’t include
include Kansas anytime soon.
“Because the beer had a trace of hemp in it, it is not allowed in Kansas, and the
registration request was denied pursuant to an opinion issued by the Kansas Attorney
General,” said Rachel Whitten, spokeswoman for the Kansas Department of Revenue.
And that’s not just craft operations. Large-scale brewers have also shown interest in
making beers with marijuana or hemp byproducts, such as cannabinoids and terpenes.
One reason for the enthusiasm of brewers for hemp is that It’s a natural pairing given
the similarities between hops and cannabis with respect to flavor and aroma profiles.
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