New Braunfels Brewing Co. Texas, has become
the target of a complaint over beers that name-
check the Hindu deity Shiva. Rajan Zed, a
Hindu activist whose previous grievances have
targeted singer Selena Gomez and the video
game Overwatch, released a statement urging
New Braunfels Brewing to pull three of its beers
from the market: Shiva’s Tears, Wrath of Shiva
and Cosmic Dancer.
“Lord Shiva was highly revered in Hinduism,
and he was meant to be worshiped in temples
or home shrines and not to be used in selling
beer,” the letter says Zed, the president of
Universal Society of Hinduism.
Kelly Meyer, who started New Braunfels
Brewing with his wife, Lindsey, in 2012, said
Zed’s complaint is misplaced. Asked if he will
pull Shiva’s Tears or Wrath of Shiva from the
market, Meyer said, “The answer is‘Hell, no.’”
Sierra Nevada has announced a 36-state voluntary recall
of several of its year-round and seasonal beers bottled at
the company’s North Carolina brewery.
Sierra Nevada, the third largest U.S. craft brewery,
issued the recall after quality inspections at its Mills
River, N.C. facility revealed “a very limited number of
bottles with a flaw that may cause a small piece of glass
to break off and possibly fall into the bottle, creating a
risk for injury,” according to a press release. Sierra
Nevada said roughly 1 in every 10,000 12 oz. glass
bottles packaged between Dec. 5 and January 13 were
affected. Brands included in the recall have the letter “M”
stamped on the bottle’s shoulder and include: Pale Ale,
Beer Camp Golden IPA, Sidecar Orange Pale, Torpedo
Extra IPA, Nooner, Tropical Torpedo, Hop Hunter and
Otra Vez Consumers who purchased beer are
encouraged to dispose of the beer and file a claim for a
full refund at http://sierranevada.com/qualitymatters.
|Best Sellers- Bud Light makes up 15-20% of the beer market. One out of every
five or six beers consumed in the USA is a Bud Light, Last year twice as much Corona
was purchased in the U.S. than the next leading imported beer, Heineken.
UK Craft Up - The number of new breweries n the UK rose 65% from 1,026 to
1,692 between 2010 and 2016. Last year 134 new breweries opened. Craft beer
sales in the UK have been growing by 40% a year, while regular beer sales are flat.
Popular- This year, the five highest selling craft beers in the USA are
Sierra Nevada Pale Ale, Sam Adams Seasonal, New Belgium Fat Tire, Sam Adams
Boston Lager, and Shiner Bock.
About Time - As of January 1st, breweries throughout Tennessee can now
serve beers up to 10.1 percent alcohol by volume, or 8 percent by weight,
without seeking a license through the Alcoholic Beverage Commission. The old
alcohol by volume limit was 6.3 percent, or 5 percent by weight.
Old Is New - Miller HIgh Life a staple of old time beer is becoming craft.
Off Color Brewing collaborated with Miller brewers for a beer called Eeek! that blends
the High Life ingredients with Off Color's wild yeast to produce a farmhouse HL.
You don't need to be a college frat star to understand the joys of
shower drinking (but it helps). For reasons unknown a brewery in
Sweden is capitalizing on their belief in the beauty of a warm shower
and a cold beer by brewing Shower Beer, a pale ale purposefully
crafted to perfect your shower-drinking experience.
The Shower Beer is half the size of a typical beer (six ounces as
opposed to the usual 12) to facilitate quick drinking for a fast shower.
Perhaps most impressive is that the beer comes in at ten percent
alcohol by volume. It was created by Swedish brewery PangPang
in collaboration with creative agency Snask.
Officially the beer is meant to be finished "in three sips while standing
in the shower getting ready for the night," the Snask founder Fredrik
Ost said. "It's the ultimate in multitasking." He allegedly said that
with a straight face.
I let the Shower Beer sit longer in the primary fermenter before dry
hopping and cold crashing it, compared to other PangPang beers,"
the Pang Pang head brewer said. "This lets it develop a soapy
flavor that in some beers is considered an 'off' flavor, but is just
on point for the Shower Beer
. The beer is heavily hopped with citrus, and has a citrussy, soapy, and
somewhat herbal profile. According to the brewer ithe recipe was
designed so that it can also be us as a conditioner.
The beer's slogan: "If you are into looking good and feeling good,
this is the beer for you!"
After the first batch of Shower Beer sold out in one minute the brewery
began fermenting a second, much larger batch. It will soon be
available to purchase in the UK and the USA.
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