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| Beer News EXTRA ! |
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| Drink More - Earn More |
Tax Revolt |
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| News Archive |
A British study has found that people who drink more have a better chance of earning a higher salary than non drinkers. The survey showed that being a teetotaller could hinder your chances of promotion and along with it a well earned pay raise. The study surveyed 17,000 people born in Britain in 1958 and suggests that socializing with workmates and colleagues leads to higher earnings, bonuses and promotions. It could be that people who don't go for a drink with their colleagues after work are not seen as part of the gang, and this lack of 'social networking' works against them when it comes to career advancement. And when you get that raise remember to use the extra money to buy more beer! |
Sales of homebrew kits in Australia has more than doubled due to a large increase in taxation on beer. The Australian Hotels Association said there has been a sharp decline in beer sales in pubs since the consumption tax hiked the price of beer by 20%. A basic do it yourself kit costs A$70 (about $35 American) and makes about 50 small bottles of beer. |
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| QUICK HITS |
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| Red Sox Fans Drink Up - Beer is flowing freer than ever at the home of the Boston Red Sox. Team officials tell Boston Sunday Globe that the volume of beer sold at Fenway Park increased roughly 20 percent last year. The team’s owners have added 16 new beer stands at Major League Baseball’s oldest and smallest stadium. The size of beer cups at Fenway also has increased by a third, from 12 to 16 ounces. Brewer Beats Purity Law - A German court has upheld a brewer's challenge to the country's centuries-old beer purity laws. The ruling means Helmut Fritsche's Klosterbrauerei Neuzelle brewery can continue adding sugar syrup to its dark brew and still call it "beer". Mr Fritsche's brewery adheres to the Reinheitsgebot purity law during fermentation. He argued that the purity law stifled the creativity of small brewers and should be eased. New Logo and Slogan - Miller revamped the logo on Milwaukee's Best and plans to run humorous television spots for Milwaukee's Best Light saying "a man should act like a man and a light beer should taste like a beer." It will be the first time it will actively promote the low-price brand on television in nearly a decade. It is also reviving its Girl in the Moon - an image that has been on bottles of its former flagship beer High Life since 1907 - in advertisements, replacing the "High Life Man." |
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| Mug Club Legends Dan and Traudi Stranick have visited the Rock Bottom Brewpub at the King of Prussia Mall (PA) every day except for Easter, Thanksgiving, Christmas and an occassional vacation over the past three years. They have recorded 1,000 visits in which they have consumed an estimated 465 gallons of beer. As members of the Rock Bottom Mug Club their purchases and visits are tracked by computer and like all members they receive perks that build up the more you visit. Prizes range from free pint glasses to T-shirts to cash back. As a lasting tribute to their singular achievement the Rock Bottom has given them engraved sliver place cards to mark their seats at the bar. Send contributions for On Tap to webmaster@beernexus.com |
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| Drink More - Earn More |
| Drink More - Earn More |