Security Concers At Oktoberfest
Contract Only
One of largest Chicago breweries doesn't make
it's own beer! The entire facility is used for
contract brewing and they're barely meeting
demand as more brewers than ever before
are going the contract route.

Built from the ground up and stocked with an
automated 50-barrel brewhouse imported from
Germany and assembled by a team of Germans
over the summer, Great Central Brewery
initially will have capacity to brew up to 24,000
barrels of beer a year, instantly making it one of
the city's larger breweries. It will be able to
expand to 125,000 barrels. Founded by
homebrewing pals David Avram and
Conor McFerran, the brewery is the first of
its kind for Chicago, dedicated solely to
brewing and packaging other breweries'
recipes. It will also have an attached
3,800-square-foot taproom that will pour up to
24 beers produced at the brewery.
Oktoberfest is famous for its beer-steeped festivities. But
this year, security fears dampened things a bit. The just
concluded 18-day folk festival, Germany’s largest,
opened without major disruption, but after Bavaria was
shaken by a string of attacks this summer, Munich, the
state capital, was prepared for the worst, with its tightest
security in years. Surveillance cameras on the Wiesn, the
Oktoberfest fairgrounds, increased by more than half to
29, and for the first time a 350-meter security fence was
installed to block off a traditionally open flank. Security
officials banned any backpack bigger than three liters—
like the one that held the bomb detonated by a Syrian
refugee earlier this summer in the city of Ansbach in
Germany’s first suicide attack. Oktoberfest has been a
site of violence and the target of threats before. In 1980,
a far-right extremist killed 12 people and himself with a
bomb that wounded about 200 others. In 2009, al Qaeda
promised to attack Germany during the festival, leading
to a previous security spike. Concern over terrorism was
strong however as  reservations were down from last
year by as much as 15%.
NFL Loves Light-  Anheuser Busch-InBev owned Bud Light, is the official beer
sponsor of the NFL on a national level, and sponsors 28 out of 32 individual NFL teams
locally.After rolling out limited-edition, team-branded cans for the first time last year, the
company saw sales of Bud Light in those markets rise by nearly four percent.

Corona Sale Soar- Corona Extra's sales are up 12 percent this year even
after last year's record growth. However, owner Constellation Brands has taken a
cautious approach to Corona Extra on draft, so as not to cannibalize sales of its
iconic bottles which explains why you seldom see it on your bar's taps. The beer
was just named the "Official Cerveza of the Los Angeles Rams".

Beer In Britain-  The British Beer & Pub Association just released figures
showing that the industry contributes 22 billion pounds to the British economy,
generates 13 billion pounds in annual tax revenue and employs 900,000 people,
almost half of them aged between 16 to 24.

Advent -  Blue Point Colonial Ale and Blue Point Toasted Lager along with other
Blue Point products were the only beesr served in the hospitality room for the first
Trump / Clinton debate at Hofstra University.  The room was sponsored by Blue
Point's parent company, Anheuser Busch - In Bev
Beer in Vietnam

Heineken NV’s expansion of its production in Vietnam by taking over a
brewery from rival Carlsberg A/S highlights growing interest by global
beer brands to quench the thirst of about 70 million locals in one of the
world’s fastest-growing economies.  With a thriving street-side cafe and
bar culture,  young population and rising middle class, Vietnam is luring
brewers such as Heineken, Thai Beverage PCL and Asahi Group Holdings
Ltd. to expand in the country.

Beer consumption in the Southeast Asian country jumped about 40
percent in the last 4 year according to the Vietnam Beer Beverage
Association. Vietnamese guzzlers are expected to consume more than
4.04 billion liters osf beer this year, the most in the region and up from
3.88 billion liters in 2015, according to Euromonitor International.

Economists predict Vietnam will be among the world’s fastest-growing
economies in 2016 as it  benefits from a manufacturing industry that’s
grown in importance over the years. Its citizens of legal drinking age, 18
and above, is expected to increase to 72.4 million by 2021 from 68.7
million this yewith Asian countries such as Japan and Thailand, where
home-grown brands take up about 90 percent of volume.  

Vietnam’s government is also considering selling as much as
100 percent of its stake in state-owned Saigon Beer Beverage Corp.,
known as Sabeco, a long-awaited divestment that has attracted
interest from Japanese and European brewers in the past.

Sabeco, brewer of Saigon Beer and 333 Beer, is the country’s largest
brewer by sales with 40 percent of the market last year, followed by
Heineken and Habeco with 20 percent

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Edited by Jim Attacap